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Apiary Digital

Client Strategy

Apiary Digital, Port Townsend, Washington, United States, 98368

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Client Strategy

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Apiary Digital

Client Strategy Consultant

Role overview Responsible for client retention and satisfaction, digital strategy that aligns to client’s business goals, and ensuring team success in executing against business goals.

Partnership stewardship The role of Client Strategy for Apiary clients is to ensure the work performed by the project team is in the best interest of Clients’ objectives today, and in the future. Client Strategist responsibility is to act as a sounding board, marketplace navigator, and champion of client for the Apiary Hive team and our partners.

Accountability to ensure client receives—at a minimum—the business value defined in project objectives

Ensure client and Apiary team success throughout the partnership

Work with client ongoing to prioritize highest-value Apiary project focus

Ensure client understands performance and has a strong perception of Apiary’s value

Conduct a 30-day and midpoint 1-on-1 client check-in to ensure a strong partnership and feedback loop

Serve as business contact in the event that scope amendments are needed

Attend kick-off, first reporting call, campaign wrap-up calls, and interim calls as needed

Digital strategy

Maintain strong understanding of the client’s business and ensure objectives being worked are meaningful to the business

Ask the critical “why” and help the client as well as consultants make strategic shifts when needed

Guide, document, and communicate clear goals including big-picture and channel-specific KPIs

Ensure the client understands what could be accomplished with more budget, scope, resources, better tools, channel/geo expansion, infrastructure, etc.

Guide, document, and communicate clear processes for cross-channel media strategy and planning including advertising initiatives, major client meetings, QBRs, strategy decks, and annual planning

Proactively identify, communicate, and address potential performance issues

Business development

Ensure Apiary’s business development strategy is closely aligned to the client’s business needs and the team’s strategic roadmap

Proactively identify and elevate new business opportunities as well as potential client retention

Project management

Ensure deliverables are on-scope and include presentation of the SOW tracker to the client

Provide input on scope changes, as needed

Ensure project plan is being updated and aligns to overall digital strategy

Ensure Apiary and client teams are using Apiary processes and resources

Team success

Ensure new team members are onboarded to the project, as needed, with support from Operations

Ensure consultants have the resources, information, and coaching they need to deliver according to the client’s business needs

Ensure efficient workflow and communication framework is in place internally and with the client

Subject matter requirements

10+ years experience in digital marketing with strong understanding of the overall digital media landscape

Subject matter expertise in at least one of the following areas: SEM, SEO, paid social, programmatic, or analytics

5+ years of client-facing experience with a proven record of success in a client-focused organization

Extensive background working with Fortune 1000 enterprise clients

At least 3 years of team management experience

At least 3 years of project management or equivalent experience

Proven track record of engaging in constructive, solution-focused difficult conversations and decision-making, and saying “no” even when it’s hard

Experience working with freelancers and contractors

Quantitatively savvy

Proficiency with Excel

Client management requirements

Extensive experience working directly with clients

Experience working remotely

Experience working as a team lead

Leading client communications

Aligning expectations across team members and clients

Ensuring strategy and roadmap deliver on business objectives

Strong project management skills9calculation? Stop.

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