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Launch Potato

Senior Machine Learning Engineer, Recommendation Systems

Launch Potato, Dallas, Texas, United States, 75215

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Senior Machine Learning Engineer, Recommendation Systems Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We connect consumers with the world’s leading brands through data‑driven content and technology.

We are hiring a Machine Learning Engineer (Recommendation Systems) to build the personalization engine behind our portfolio of brands. You will design, deploy, and scale ML systems that power real‑time recommendations across millions of user journeys, serving 100M+ predictions daily.

COMPENSATION $165,000 – $215,000 per year, paid semi‑monthly. Additional profit‑sharing bonus and competitive benefits are included.

MUST HAVE

5+ years building and scaling production ML systems with measurable business impact

Experience deploying ML systems serving 100M+ predictions daily

Strong background in ranking algorithms (collaborative filtering, learning‑to‑rank, deep learning)

Proficiency with Python and ML frameworks (TensorFlow or PyTorch)

Skilled with SQL and modern data warehouses (Snowflake, BigQuery, Redshift) and data lakes

Familiarity with distributed computing (Spark, Ray) and LLM/AI Agent frameworks

Track record of improving business KPIs via ML‑powered personalization

Experience with A/B testing platforms and experiment logging best practices

YOUR ROLE Your mission: Drive business growth by building and optimizing recommendation systems that personalize experience for millions of users daily. You’ll own the modeling, feature engineering, data pipelines, experimentation, and production reliability.

OUTCOMES

Build and deploy ML models serving 100M+ predictions per day

Enhance data processing pipelines (Spark, Beam, Dask) with efficiency and reliability improvements

Design ranking algorithms that balance relevance, diversity, and revenue

Deliver real‑time personalization with latency

Run statistically rigorous A/B tests to measure true business impact

Optimize for latency, throughput, and cost efficiency in production

Partner with product, engineering, and analytics to launch high‑impact personalization features

Implement monitoring systems and maintain clear ownership for model reliability

COMPETENCIES

Technical Mastery – deep knowledge of ML architecture, deployment, and trade‑offs

Experimentation Infrastructure – set up systems for rapid testing and retraining (MLflow, W&B)

Impact‑Driven – design models that move revenue, retention, or engagement

Collaborative – work effectively with engineers, PMs, and analysts to scope features

Analytical Thinking – design rigorous test methodologies and interpret data trends

Ownership Mentality – own models post‑deployment and continuously improve them

Execution‑Oriented – deliver production‑grade systems quickly without sacrificing rigor

Curious & Innovative – stay on top of ML advances and apply them to personalization

Additional Compensation Information Base salary is determined by market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Future increases are based on company and personal performance, not annual cost‑of‑living adjustments.

EEO Statement Launch Potato is a performance‑driven company committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.

Apply now to accelerate your career!

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