Airwallex
Director, Global Performance Marketing
Airwallex, San Francisco, California, United States, 94199
Director, Global Performance Marketing
Join to apply for the Director, Global Performance Marketing role at Airwallex.
About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan,, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,800 innovative people in tech across 26 offices worldwide. Valued at US$6.2 billion, we are backed by world‑leading investors such as Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg.
Attributes We Value We hire builders with founder‑like energy who thrive on delivering real impact. You bring strong role‑related expertise, sharp thinking, and a passion for our mission. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You’re humble, collaborative, and get stuff done end‑to‑end, using AI to work smarter.
About The Team The Marketing team drives brand awareness and customer engagement through innovative, strategic campaigns. We communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. Leveraging data‑driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
What You’ll Do Lead the global Performance Marketing function—overseeing strategy, channel performance, investment efficiency, and innovation across paid search, paid social, display, and emerging digital platforms. Define how we acquire and convert customers across every stage of the funnel, partnering closely with Brand, Product Marketing, and Revenue Operations to deliver efficient, scalable growth through data, technology, and creative excellence.
Responsibilities
Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities.
Serve as the executive‑level owner of performance KPIs—CAC, LTV:CAC, pipeline contribution, and ROI.
Oversee multi‑channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
Define best practices for campaign structure, bidding strategies, automation, and measurementli>
Partner with SEO, Web, and Lifecycle teams to build seamless cross‑channel journeys that maximize funnel efficiency.
Drive alignment between creative and performance teams to ensure messaging relevance and ad‑to‑landing‑page continuity.
Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation.
Partner with Analytics and RevOps to build end‑to‑end attribution models and multi‑touch reporting dashboards (GA4, Looker, Tableau).
Implement value‑based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo).
Establish processes for incrementality testing, holdout analysis, and cohort‑based CAC tracking.
Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy.
Build and lead a high‑performing global team of channel managers, strategists, and analysts.
Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives.
Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing‑page optimization.
Drive operational excellence through clear documentation, dashboards, and cross‑regional enablement.
Serve as a mentor and coach—cultivating a culture of experimentation, curiosity, and accountability.
Minimum Qualifications
10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact.
Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure.
Proven ability to manage multi‑million‑dollar global media budgets efficiently.
Strong analytical skills—comfortable with data modeling, forecasting, and investment decision‑making.
Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.
Preferred Qualifications
Experience leading multi‑region or global marketing teams (APAC, EMEA, ANZ, Americas).
Familiarity with AI‑driven creative and media automation frameworks.
Strong understanding of pipeline contribution measurement and B2B demand‑gen attribution.
Experience working cross‑functionally with Finance, RevOps, and Data Science teams.
Equal Opportunity Airwallex is proud to be an opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
Compensation Range: $170K – $260K
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About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan,, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,800 innovative people in tech across 26 offices worldwide. Valued at US$6.2 billion, we are backed by world‑leading investors such as Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg.
Attributes We Value We hire builders with founder‑like energy who thrive on delivering real impact. You bring strong role‑related expertise, sharp thinking, and a passion for our mission. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You’re humble, collaborative, and get stuff done end‑to‑end, using AI to work smarter.
About The Team The Marketing team drives brand awareness and customer engagement through innovative, strategic campaigns. We communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. Leveraging data‑driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
What You’ll Do Lead the global Performance Marketing function—overseeing strategy, channel performance, investment efficiency, and innovation across paid search, paid social, display, and emerging digital platforms. Define how we acquire and convert customers across every stage of the funnel, partnering closely with Brand, Product Marketing, and Revenue Operations to deliver efficient, scalable growth through data, technology, and creative excellence.
Responsibilities
Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities.
Serve as the executive‑level owner of performance KPIs—CAC, LTV:CAC, pipeline contribution, and ROI.
Oversee multi‑channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
Define best practices for campaign structure, bidding strategies, automation, and measurementli>
Partner with SEO, Web, and Lifecycle teams to build seamless cross‑channel journeys that maximize funnel efficiency.
Drive alignment between creative and performance teams to ensure messaging relevance and ad‑to‑landing‑page continuity.
Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation.
Partner with Analytics and RevOps to build end‑to‑end attribution models and multi‑touch reporting dashboards (GA4, Looker, Tableau).
Implement value‑based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo).
Establish processes for incrementality testing, holdout analysis, and cohort‑based CAC tracking.
Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy.
Build and lead a high‑performing global team of channel managers, strategists, and analysts.
Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives.
Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing‑page optimization.
Drive operational excellence through clear documentation, dashboards, and cross‑regional enablement.
Serve as a mentor and coach—cultivating a culture of experimentation, curiosity, and accountability.
Minimum Qualifications
10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact.
Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure.
Proven ability to manage multi‑million‑dollar global media budgets efficiently.
Strong analytical skills—comfortable with data modeling, forecasting, and investment decision‑making.
Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.
Preferred Qualifications
Experience leading multi‑region or global marketing teams (APAC, EMEA, ANZ, Americas).
Familiarity with AI‑driven creative and media automation frameworks.
Strong understanding of pipeline contribution measurement and B2B demand‑gen attribution.
Experience working cross‑functionally with Finance, RevOps, and Data Science teams.
Equal Opportunity Airwallex is proud to be an opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
Compensation Range: $170K – $260K
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