Pillar4 Media
Vice President of Growth – Pillar4 Media
Pillar4 Media is a fast‑growing digital media company that helps consumers make better purchasing decisions across health and wellness. Our mission is to help people live healthier lives with access to trusted resources, in‑depth product reviews, and supportive communities. Our vision is to become the #1 content and commerce engine that connects consumers directly to the best brands in sleep, fitness, nutrition, and mental health.
Key Responsibilities
Own the go‑to‑market and revenue strategy for new commercial initiatives by defining targets, building business cases, and delivering measurable increases in revenue.
Evaluate, launch, and scale new market opportunities by developing full business plans and P&Ls, executing expansion strategies that deliver sustainable growth.
Define and execute commercial strategy, analyzing current priorities and developing new monetization models.
Drive go‑to‑market execution for new products and services, from concept through launch, ensuring projects are delivered on time, within budget, and with clear performance metrics.
Build and optimize sales strategies that expand revenue streams, including performance‑based, affiliate, direct‑to‑consumer, and other innovative monetization models.
Lead cross‑functional growth initiatives, aligning marketing, product, content, and operations teams to deliver cohesive strategies and accelerate business outcomes.
Optimize and expand strategic partnership relationships to unlock new growth opportunities, increase efficiency, and scale revenue‑generating operations.
Develop high‑impact customer acquisition and retention programs that improve conversion rates, extend customer lifetime value, and support business growth.
What You Bring
8+ years of experience leading growth at high‑growth companies.
Expertise in demand generation, performance marketing, lifecycle automation, and product‑led growth experimentation.
Strong analytical mindset, fluent with growth metrics and data tools.
Experience building and leading multi‑disciplinary growth teams (performance marketing, content, SEO, partnerships, community, creator evangelism).
Strategic vision combined with executional excellence and a deep understanding of digital behavior.
High proficiency in data analysis and interpreting complex metrics.
Desire for a fast‑paced, constantly changing environment with competing priorities and deadlines.
Competitive drive and a hunger to learn.
What We Look For
Openness to feedback and collaboration: you will work closely with folks across different teams and need to be open to the process and accept feedback.
Strong communication skills: ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
Alignment with Pillar4’s culture: we live by our values and expect our team to buy in.
Entrepreneurial spirit: you act like an entrepreneur, are driven, agile, goal‑oriented, and always up for a challenge.
Focus, execution, and a commitment to serving customers.
Ability to grow the team and obsess over customers.
Why You Should Join Us
Results: Pillar4 has built the #1 digital media company in sleep health and hygiene and is profitably expanding into fitness, nutrition, and mental health.
Stability: privately owned with a holding period of "forever" and significant cash for investment.
Exposure: front‑row seat in growing a business led by people who have built and sold companies and run campaigns with Fortune 500 brands.
Market landscape: the $4 trillion health and wellness market is rapidly transforming.
Career growth: no cap on promotions or the opportunity to own and shape key projects.
Learning: endless opportunities to grow new skills with subject‑matter experts in creative, branding, content, SEO, paid media, and more.
Impact: participation in quarterly initiatives with organizations such as Beds for Kids and The Green Chair Project.
Fun: a high bar for excellence combined with a real interest in each other and making work enjoyable.
Compensation & Benefits Base salary and performance‑based bonus commensurate with experience. Access to competitive benefits, including health insurance, a 401(k), a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell‑phone reimbursement.
About Pillar4 Media Launched in 2017, Pillar4 Media operates a portfolio of market‑leading digital brands that help consumers make better purchasing decisions. We partner with leading direct‑to‑consumer brands to grow their businesses online. Our current portfolio includes Mattress Advisor, Mattress Nerd, Sleepopolis, Mattress Clarity, The Fit House, Garage Gym Reviews, Sleepyti.me, Sleep Advisor, BarBend, Breaking Muscle, and Morning Chalk Up.
Seniority level: Executive | Employment type: Full‑time | Job function: Marketing and Sales
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
#J-18808-Ljbffr
Key Responsibilities
Own the go‑to‑market and revenue strategy for new commercial initiatives by defining targets, building business cases, and delivering measurable increases in revenue.
Evaluate, launch, and scale new market opportunities by developing full business plans and P&Ls, executing expansion strategies that deliver sustainable growth.
Define and execute commercial strategy, analyzing current priorities and developing new monetization models.
Drive go‑to‑market execution for new products and services, from concept through launch, ensuring projects are delivered on time, within budget, and with clear performance metrics.
Build and optimize sales strategies that expand revenue streams, including performance‑based, affiliate, direct‑to‑consumer, and other innovative monetization models.
Lead cross‑functional growth initiatives, aligning marketing, product, content, and operations teams to deliver cohesive strategies and accelerate business outcomes.
Optimize and expand strategic partnership relationships to unlock new growth opportunities, increase efficiency, and scale revenue‑generating operations.
Develop high‑impact customer acquisition and retention programs that improve conversion rates, extend customer lifetime value, and support business growth.
What You Bring
8+ years of experience leading growth at high‑growth companies.
Expertise in demand generation, performance marketing, lifecycle automation, and product‑led growth experimentation.
Strong analytical mindset, fluent with growth metrics and data tools.
Experience building and leading multi‑disciplinary growth teams (performance marketing, content, SEO, partnerships, community, creator evangelism).
Strategic vision combined with executional excellence and a deep understanding of digital behavior.
High proficiency in data analysis and interpreting complex metrics.
Desire for a fast‑paced, constantly changing environment with competing priorities and deadlines.
Competitive drive and a hunger to learn.
What We Look For
Openness to feedback and collaboration: you will work closely with folks across different teams and need to be open to the process and accept feedback.
Strong communication skills: ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
Alignment with Pillar4’s culture: we live by our values and expect our team to buy in.
Entrepreneurial spirit: you act like an entrepreneur, are driven, agile, goal‑oriented, and always up for a challenge.
Focus, execution, and a commitment to serving customers.
Ability to grow the team and obsess over customers.
Why You Should Join Us
Results: Pillar4 has built the #1 digital media company in sleep health and hygiene and is profitably expanding into fitness, nutrition, and mental health.
Stability: privately owned with a holding period of "forever" and significant cash for investment.
Exposure: front‑row seat in growing a business led by people who have built and sold companies and run campaigns with Fortune 500 brands.
Market landscape: the $4 trillion health and wellness market is rapidly transforming.
Career growth: no cap on promotions or the opportunity to own and shape key projects.
Learning: endless opportunities to grow new skills with subject‑matter experts in creative, branding, content, SEO, paid media, and more.
Impact: participation in quarterly initiatives with organizations such as Beds for Kids and The Green Chair Project.
Fun: a high bar for excellence combined with a real interest in each other and making work enjoyable.
Compensation & Benefits Base salary and performance‑based bonus commensurate with experience. Access to competitive benefits, including health insurance, a 401(k), a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell‑phone reimbursement.
About Pillar4 Media Launched in 2017, Pillar4 Media operates a portfolio of market‑leading digital brands that help consumers make better purchasing decisions. We partner with leading direct‑to‑consumer brands to grow their businesses online. Our current portfolio includes Mattress Advisor, Mattress Nerd, Sleepopolis, Mattress Clarity, The Fit House, Garage Gym Reviews, Sleepyti.me, Sleep Advisor, BarBend, Breaking Muscle, and Morning Chalk Up.
Seniority level: Executive | Employment type: Full‑time | Job function: Marketing and Sales
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
#J-18808-Ljbffr