EPITEC
Senior Analytics Manager
Location: Hybrid – 4 days in office (Englewood Cliffs, NJ), 1 day remote
Schedule: Full-time
Are you passionate about turning data into actionable insights? Do you thrive in fast‑paced environments and love working across paid media, performance marketing, and executive reporting? We’re looking for a Senior Analytics Manager to lead our paid media analytics and reporting strategy.
Top Skills
Deep expertise in
MMM (Marketing Mix Modeling)
&
MTA (Multi‑Touch Attribution)
Proven ability to develop
insights‑led executive/leadership reports
Strong understanding of
Paid Media
across full funnel, retail, and performance marketing
Key Responsibilities
Define and manage paid media analytics, insights, and reporting to support marketing strategies
Lead development of executive‑friendly reports across digital media and performance marketing
Deliver actionable insights across awareness, consideration, and conversion stages
Automate and streamline reporting processes and visualizations
Drive sophisticated analyses (SOV, Market Share, Paid Media Conversion, MMM/MTA)
Build and maintain measurement frameworks for ROI and traffic/revenue metrics
Collaborate with Paid Media teams and AORs to align on goals and investment impact
Partner with Analytics and Big Data teams on tagging strategies and KPI tracking
Lead MMM/MTA reporting and optimization efforts across SEA business
Qualifications
8+ years in media analytics (paid search, social, display, affiliate, e‑commerce/CPG)
Hands‑on experience with MMM/MTA implementation and optimization
Bachelor’s degree or higher in Marketing or related field
Strong problem‑solving mindset and data storytelling skills
Collaborative, proactive, and results‑driven attitude
Seniority level Mid‑Senior level
Employment type Contract
Job function Management and Analyst
Industry Telecommunications
#J-18808-Ljbffr
Are you passionate about turning data into actionable insights? Do you thrive in fast‑paced environments and love working across paid media, performance marketing, and executive reporting? We’re looking for a Senior Analytics Manager to lead our paid media analytics and reporting strategy.
Top Skills
Deep expertise in
MMM (Marketing Mix Modeling)
&
MTA (Multi‑Touch Attribution)
Proven ability to develop
insights‑led executive/leadership reports
Strong understanding of
Paid Media
across full funnel, retail, and performance marketing
Key Responsibilities
Define and manage paid media analytics, insights, and reporting to support marketing strategies
Lead development of executive‑friendly reports across digital media and performance marketing
Deliver actionable insights across awareness, consideration, and conversion stages
Automate and streamline reporting processes and visualizations
Drive sophisticated analyses (SOV, Market Share, Paid Media Conversion, MMM/MTA)
Build and maintain measurement frameworks for ROI and traffic/revenue metrics
Collaborate with Paid Media teams and AORs to align on goals and investment impact
Partner with Analytics and Big Data teams on tagging strategies and KPI tracking
Lead MMM/MTA reporting and optimization efforts across SEA business
Qualifications
8+ years in media analytics (paid search, social, display, affiliate, e‑commerce/CPG)
Hands‑on experience with MMM/MTA implementation and optimization
Bachelor’s degree or higher in Marketing or related field
Strong problem‑solving mindset and data storytelling skills
Collaborative, proactive, and results‑driven attitude
Seniority level Mid‑Senior level
Employment type Contract
Job function Management and Analyst
Industry Telecommunications
#J-18808-Ljbffr