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Walsh Employment

State Manager - Premium Wine and Spirits

Walsh Employment, Florida, New York, United States

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State Manager – Premium Wine and Spirits Lead state‑level sales, distributor relationships, and a team of 3–4 Market Sales Managers for a dynamic, family‑run wine and spirits company with a portfolio of premium brands.

About the Company A family‑run destination for five distinctive premium wine and spirits labels with a strong international footprint, collaborating with global partners to activate and distribute products across diverse channels.

Key Requirements

Minimum 5 years’ experience

in the premium alcoholic beverage sector

Experience working for both suppliers and distributors

RNDC connections ideally at decision‑maker level

Demonstrated success managing a state or regional sales territory (case numbers / % info available)

Proven track record of managing and developing

sales teams

(3–4 direct reports)

Strong network of industry relationships across Florida – able to open doors and create momentum quickly

Commercial capabilities – managing volume, pricing, distribution, and promotional execution

Excellent leadership, coaching, and communication skills – able to

lead from the front

Entrepreneurial, self‑starting mindset – able to operate with minimal supervision

Skilled in working with distributors, key accounts, and internal stakeholders

Technically proficient – confident with

Microsoft Office Suite

Good tenure throughout career history (no job hoppers)

Valid driver’s licence and willingness to travel 4–5 days per week across Florida

Preferred

Experience activating

premium spirits and wine

brands in both on‑ and off‑premise channels

Familiarity with field marketing, menu placement, and POS deployment

Role & Responsibilities

Collaborate with the Regional Sales Manager to define and execute the annual sales strategy

Manage and support a team of Market Sales Managers across the state

Oversee the full brand portfolio, ensuring executional excellence by SKU

Drive volume, pricing, and merchandising performance across key accounts

Build strong working relationships with distributors, wholesalers, and key customers

Plan and execute pricing strategies, programming, and promotional activities

Ensure visibility through POS, displays, menus, and consumer activations

Personally lead and support high‑impact key account calls

Identify market trends, competitor activity, and opportunities for growth

Travel regularly throughout the territory to oversee execution and mentor team members

Participate in wholesaler meetings, sales planning, and brand strategy sessions

Maintain tight control of budgets, expenses, and commercial return on investment

Compensation

Base salary: $150,000 per annum

Bonus: 25% performance‑based

Car allowance: Calculated based on location

Business expenses covered: Home office, petrol, travel, accommodation

Remote‑based role with frequent field activity across Florida

Seniority level Not Applicable

Employment type Full‑time

Job function Sales and Business Development

Industries: Wholesale Alcoholic Beverages, Food and Beverage Retail, Wholesale Food and Beverage

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