Knoxville TVA Employees Credit Union
Social Media Marketing Specialist I
Knoxville TVA Employees Credit Union, Knoxville, Tennessee, United States, 37955
Social Media Marketing Specialist I
– Knoxville TVA Employees Credit Union
We help members grow financially and aim to be members' first choice for all financial services. Our team is committed to providing excellent service to our membership and communities. We look for a service‑minded individual to join our team and continue to provide the high‑quality service our members expect.
About Us Knoxville TVA Employees Credit Union is a not‑for‑profit, member‑owned, locally operated financial institution serving the financial needs of our communities. We have 25 locations throughout East Tennessee and serve more than 288,000 members. Our products include checking, savings, investments, auto and recreational vehicle loans, mortgages, personal loans and credit cards.
Pay and Benefits Pay starts at $20.00–$22.00 per hour, depending on experience.
Employer‑paid health and dental insurance premiums
Accrual of PTO leave
Employer‑matched 401(k) (50% match up to 6% of employee contributions)
Employer‑paid group life insurance and long‑term disability benefits
Potential bonus up to 11% of average salary over the past year based on Credit Union‑wide goals
Paid holidays and paid training
Potential pay increases through additional training opportunities
Opportunity to earn incentive pay
Ability to serve your local community through our "People Helping People" mindset
Primary Responsibilities
Demonstrate a clear understanding of Credit Union products and services and use that knowledge to generate compelling material to attract new members and increase current member product usage.
Portray products and services in a captivating and relevant manner to increase usage and support overall efforts to meet Credit Union goals.
Create original, compelling content using a broad range of media tools such as copy, photos, videos (stories, reels, animations) and graphics for social media platforms, including:
Facebook/Meta Business Suite
Instagram
Twitter/X
TikTok / Creative Center & Ads Manager
Threads
YouTube
Reddit
Actively identify advertising opportunities/trends and assertively optimize those opportunities in real time to foster meaningful emotional connections with members and prospects.
Conduct trend research, social listening, and competitive benchmarking to inform content development and identify engagement opportunities.
Create all content within the brand voice, brand guidelines, CU culture, and Credit Union standards.
Design and implement proprietary social media graphics, stories, reels, and animation.
Develop and implement original post copy.
Develop a detailed monthly content calendar, designed per platform audience.
Publish and manage daily content across all social media platforms.
Support marketing campaigns and promotions.
Collaborate with Marketing teammates, other departments, branches, and event hosts to coordinate product promotion or event details to create social content. Participate actively in community and branch events and capture these events for social media using all media tools.
Organize and maintain a centralized social media photo and graphics library using defined archive rules so all members of the creative team can easily access graphic assets for future projects.
Boost social media channels with a defined budget to advertise targeted products, services, and initiatives to focused audiences. Analyze results of boosts and share analysis with management and digital marketing team.
Track performance of social media graphics, stories, reels, animation, and post copy/comments and analyze results using platform‑native tools and third‑party analytics (Hootsuite, GA4, Meta Business Suite, etc.). Use performance analysis to grow engagement levels on all social media platforms and improve social media performance.
Monitor, manage and respond to all user‑generated content using brand‑appropriate language and approved responses. Provide after‑hours on‑call for social media rotation for one pay period every four weeks.
Follow all Credit Union policies, procedures, and regulations.
Represent the Credit Union in a professional manner, including appearance, behavior, and performance.
Maintain regular and predictable attendance.
Work cooperatively with others.
Perform all other duties as assigned.
Qualifications
Education/Experience:
Bachelor’s degree or equivalent in Marketing or related field preferred; related experience and/or training or equivalent combination of education and experience. Proficient graphic design and video production/editing required. Experience with GA4 preferred.
Qualifications and Requirements:
Individual must possess the knowledge, skills and ability required to execute essential functions in a satisfactory manner.
Language:
Ability to read, interpret operating instructions, policies and procedures; write correspondence with proper grammar, punctuation and spelling; speak effectively before groups.
Mathematical:
Ability to perform basic arithmetic and compute rates, ratios and percentages.
Reasoning:
Apply common sense to carry out instructions and deal with problems involving several concrete variables in standardized situations.
Computer:
Experience with Adobe Creative Cloud, Canva, CapCut, video creation/editing software, social media scheduling tools (e.g., Hootsuite), and proficiency with Word, Excel, email, typing, and other business equipment.
Certificates and Licenses:
Valid driver’s license.
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
#J-18808-Ljbffr
– Knoxville TVA Employees Credit Union
We help members grow financially and aim to be members' first choice for all financial services. Our team is committed to providing excellent service to our membership and communities. We look for a service‑minded individual to join our team and continue to provide the high‑quality service our members expect.
About Us Knoxville TVA Employees Credit Union is a not‑for‑profit, member‑owned, locally operated financial institution serving the financial needs of our communities. We have 25 locations throughout East Tennessee and serve more than 288,000 members. Our products include checking, savings, investments, auto and recreational vehicle loans, mortgages, personal loans and credit cards.
Pay and Benefits Pay starts at $20.00–$22.00 per hour, depending on experience.
Employer‑paid health and dental insurance premiums
Accrual of PTO leave
Employer‑matched 401(k) (50% match up to 6% of employee contributions)
Employer‑paid group life insurance and long‑term disability benefits
Potential bonus up to 11% of average salary over the past year based on Credit Union‑wide goals
Paid holidays and paid training
Potential pay increases through additional training opportunities
Opportunity to earn incentive pay
Ability to serve your local community through our "People Helping People" mindset
Primary Responsibilities
Demonstrate a clear understanding of Credit Union products and services and use that knowledge to generate compelling material to attract new members and increase current member product usage.
Portray products and services in a captivating and relevant manner to increase usage and support overall efforts to meet Credit Union goals.
Create original, compelling content using a broad range of media tools such as copy, photos, videos (stories, reels, animations) and graphics for social media platforms, including:
Facebook/Meta Business Suite
Twitter/X
TikTok / Creative Center & Ads Manager
Threads
YouTube
Actively identify advertising opportunities/trends and assertively optimize those opportunities in real time to foster meaningful emotional connections with members and prospects.
Conduct trend research, social listening, and competitive benchmarking to inform content development and identify engagement opportunities.
Create all content within the brand voice, brand guidelines, CU culture, and Credit Union standards.
Design and implement proprietary social media graphics, stories, reels, and animation.
Develop and implement original post copy.
Develop a detailed monthly content calendar, designed per platform audience.
Publish and manage daily content across all social media platforms.
Support marketing campaigns and promotions.
Collaborate with Marketing teammates, other departments, branches, and event hosts to coordinate product promotion or event details to create social content. Participate actively in community and branch events and capture these events for social media using all media tools.
Organize and maintain a centralized social media photo and graphics library using defined archive rules so all members of the creative team can easily access graphic assets for future projects.
Boost social media channels with a defined budget to advertise targeted products, services, and initiatives to focused audiences. Analyze results of boosts and share analysis with management and digital marketing team.
Track performance of social media graphics, stories, reels, animation, and post copy/comments and analyze results using platform‑native tools and third‑party analytics (Hootsuite, GA4, Meta Business Suite, etc.). Use performance analysis to grow engagement levels on all social media platforms and improve social media performance.
Monitor, manage and respond to all user‑generated content using brand‑appropriate language and approved responses. Provide after‑hours on‑call for social media rotation for one pay period every four weeks.
Follow all Credit Union policies, procedures, and regulations.
Represent the Credit Union in a professional manner, including appearance, behavior, and performance.
Maintain regular and predictable attendance.
Work cooperatively with others.
Perform all other duties as assigned.
Qualifications
Education/Experience:
Bachelor’s degree or equivalent in Marketing or related field preferred; related experience and/or training or equivalent combination of education and experience. Proficient graphic design and video production/editing required. Experience with GA4 preferred.
Qualifications and Requirements:
Individual must possess the knowledge, skills and ability required to execute essential functions in a satisfactory manner.
Language:
Ability to read, interpret operating instructions, policies and procedures; write correspondence with proper grammar, punctuation and spelling; speak effectively before groups.
Mathematical:
Ability to perform basic arithmetic and compute rates, ratios and percentages.
Reasoning:
Apply common sense to carry out instructions and deal with problems involving several concrete variables in standardized situations.
Computer:
Experience with Adobe Creative Cloud, Canva, CapCut, video creation/editing software, social media scheduling tools (e.g., Hootsuite), and proficiency with Word, Excel, email, typing, and other business equipment.
Certificates and Licenses:
Valid driver’s license.
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
#J-18808-Ljbffr