Brilliant Agency
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Brilliant is a fully integrated agency focused on family‑oriented brands. With a portfolio that includes PR, influencer, paid media, events and activations, and affiliate marketing, we serve consumer lifestyle brands across baby and maternity, toys and games, tech, housewares, haircare and food.
Who We Are We are a remote, team‑first agency dedicated to creating award‑winning full‑funnel marketing solutions. Nearly 30 experts work across the U.S. to stand out and make an impact by providing resources that allow them to work effectively from anywhere.
What We Do Brilliant delivers everything from strategic PR to amplified social programs, all centered on growing audiences and driving measurable engagement for family‑centric brands.
Position Overview We’re looking for a Social Media Manager who can hit the ground running, own the strategy and execution of organic social programs, and collaborate seamlessly with other teams at Brilliant to maximize brand impact. The ideal candidate combines strategic thinking, creative execution, and operational excellence to turn marketing objectives into engaging social content that grows audiences and drives measurable engagement.
Key Responsibilities Strategy & Leadership Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn. Serve as a client‑facing expert: lead calls, speak to strategy and results, and make informed recommendations. Develop and refine strategies that align with client marketing objectives and broader program goals. Maintain brand voice and identity across all channels while staying attuned to emerging trends and audience behaviors. Monitor social performance through native analytics and third‑party tools to extract insights and inform content optimization.
Content Development & Creative Direction Build out content calendars balancing marketing objectives, platform trends, and social conversations. Provide creative direction to in‑house teams, freelancers, and interns to ensure content aligns with brand voice and objectives. Collaborate with account and creative teams to launch campaigns supporting product milestones, thought leadership, and brand storytelling. Experiment with new content formats to spark engagement and expand reach organically.
Collaboration with Community Engagement Team Work alongside the Community Engagement team to ensure proactive and reactive community management strategies deliver for clients. Ensure social content supports community efforts, enhances engagement, and aligns with broader brand objectives.
Cross‑Team Collaboration Paid Team: Make recommendations for posts to boost while understanding legal and usage rights. Influencer Team: Ensure social content amplifies influencer efforts, coordinate planning, and leverage native tools within platforms. PR/Account Teams: Reference media plans and proactively share social calendars and content to support integrated campaigns.
Analytics & Reporting Track, analyze, and interpret key social metrics to generate actionable insights. Oversee reporting on content performance, engagement, and audience growth to inform strategy. Maintain accountability for content quality, timelines, and client satisfaction.
What We’re Looking For 3+ years of agency social media experience (focused in CPG) on the following platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn. Proven ability to develop and execute social strategies that drive engagement and growth. Strong client‑facing skills: able to discuss trends, strategy, and results confidently. Highly creative, with the ability to translate marketing goals into engaging, on‑trend social content. Persistent and experimental: willing to test new approaches to strike a viral chord. Superb time management skills and understanding of approval workflows in an agency environment. Familiarity with Gmail, Google Docs, video conferencing, and social analytics tools; Airtable a plus.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales, General Business, and Education
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Brilliant is a fully integrated agency focused on family‑oriented brands. With a portfolio that includes PR, influencer, paid media, events and activations, and affiliate marketing, we serve consumer lifestyle brands across baby and maternity, toys and games, tech, housewares, haircare and food.
Who We Are We are a remote, team‑first agency dedicated to creating award‑winning full‑funnel marketing solutions. Nearly 30 experts work across the U.S. to stand out and make an impact by providing resources that allow them to work effectively from anywhere.
What We Do Brilliant delivers everything from strategic PR to amplified social programs, all centered on growing audiences and driving measurable engagement for family‑centric brands.
Position Overview We’re looking for a Social Media Manager who can hit the ground running, own the strategy and execution of organic social programs, and collaborate seamlessly with other teams at Brilliant to maximize brand impact. The ideal candidate combines strategic thinking, creative execution, and operational excellence to turn marketing objectives into engaging social content that grows audiences and drives measurable engagement.
Key Responsibilities Strategy & Leadership Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn. Serve as a client‑facing expert: lead calls, speak to strategy and results, and make informed recommendations. Develop and refine strategies that align with client marketing objectives and broader program goals. Maintain brand voice and identity across all channels while staying attuned to emerging trends and audience behaviors. Monitor social performance through native analytics and third‑party tools to extract insights and inform content optimization.
Content Development & Creative Direction Build out content calendars balancing marketing objectives, platform trends, and social conversations. Provide creative direction to in‑house teams, freelancers, and interns to ensure content aligns with brand voice and objectives. Collaborate with account and creative teams to launch campaigns supporting product milestones, thought leadership, and brand storytelling. Experiment with new content formats to spark engagement and expand reach organically.
Collaboration with Community Engagement Team Work alongside the Community Engagement team to ensure proactive and reactive community management strategies deliver for clients. Ensure social content supports community efforts, enhances engagement, and aligns with broader brand objectives.
Cross‑Team Collaboration Paid Team: Make recommendations for posts to boost while understanding legal and usage rights. Influencer Team: Ensure social content amplifies influencer efforts, coordinate planning, and leverage native tools within platforms. PR/Account Teams: Reference media plans and proactively share social calendars and content to support integrated campaigns.
Analytics & Reporting Track, analyze, and interpret key social metrics to generate actionable insights. Oversee reporting on content performance, engagement, and audience growth to inform strategy. Maintain accountability for content quality, timelines, and client satisfaction.
What We’re Looking For 3+ years of agency social media experience (focused in CPG) on the following platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn. Proven ability to develop and execute social strategies that drive engagement and growth. Strong client‑facing skills: able to discuss trends, strategy, and results confidently. Highly creative, with the ability to translate marketing goals into engaging, on‑trend social content. Persistent and experimental: willing to test new approaches to strike a viral chord. Superb time management skills and understanding of approval workflows in an agency environment. Familiarity with Gmail, Google Docs, video conferencing, and social analytics tools; Airtable a plus.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales, General Business, and Education
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