HealthyBaby
Social Media & Content Development Manager
Location: New York, NY
Type: Hybrid
Reports to: Vice President, Brand & Marketing
Role Overview The Social Media & Content Development Manager will be responsible for shaping HealthyBaby’s voice and presence across digital platforms. This person will manage day-to-day social media channels, oversee the content calendar, and develop engaging, mission-driven content that builds community, educates parents, and drives brand awareness. As a key storyteller for HealthyBaby, this manager will translate the brand’s purpose into compelling digital-first narratives that resonate with parents and caregivers.
Key Responsibilities
Social Media Strategy & Execution
Manage HealthyBaby’s social media platforms (Meta, TikTok, YouTube, etc.), ensuring brand consistency and engagement
Develop content calendars that align with brand campaigns, product launches, and key cultural moments
Monitor trends and platform innovations to keep HealthyBaby relevant and culturally connected
Content Development
Create and curate content across formats (short-form video, photography, graphics, educational posts)
Partner with Creative Director to ensure content aligns with brand identity and design standards
Incorporate AI into content ideation, editing, and social listening to enhance storytelling and speed
Develop storytelling that educates parents on health, safety, wellness, and HealthyBaby’s differentiators (EWG Verified, science-backed)
Community Engagement
Foster two-way communication with HealthyBaby’s parent community, responding to comments, messages, and feedback in a timely and empathetic way
Identify opportunities to spotlight user-generated content, testimonials, and brand advocates
Support Influencer & Community Engagement Manager in amplifying collaborations and partnerships
Performance & Optimization
Track content performance and social KPIs, using insights to refine strategy and optimize engagement
Provide weekly and monthly reporting to influence go-forward strategy
Stay current with competitor activity and best-in-class digital campaigns
Qualifications & Skills
4–6 years of experience in social media management and content creation for consumer brands (ideally babycare, maternal care, health & wellness, or beauty)
Strong creative skills with expertise in digital storytelling, short-form video, and visual content
Deep familiarity with social media platforms, tools, and analytics. Familiarity with AI-driven discovery and measurement tools for influencer and community marketing
Strong writing and communication skills with an authentic, empathetic tone
Comfortable managing community engagement directly and authentically
Entrepreneurial, digital-native mindset; thrives on experimentation
Disruptive thinker who goes beyond traditional content models to create impact
Excited to test new ideas and move quickly, while staying true to brand purpose
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries Internet Publishing
#J-18808-Ljbffr
Type: Hybrid
Reports to: Vice President, Brand & Marketing
Role Overview The Social Media & Content Development Manager will be responsible for shaping HealthyBaby’s voice and presence across digital platforms. This person will manage day-to-day social media channels, oversee the content calendar, and develop engaging, mission-driven content that builds community, educates parents, and drives brand awareness. As a key storyteller for HealthyBaby, this manager will translate the brand’s purpose into compelling digital-first narratives that resonate with parents and caregivers.
Key Responsibilities
Social Media Strategy & Execution
Manage HealthyBaby’s social media platforms (Meta, TikTok, YouTube, etc.), ensuring brand consistency and engagement
Develop content calendars that align with brand campaigns, product launches, and key cultural moments
Monitor trends and platform innovations to keep HealthyBaby relevant and culturally connected
Content Development
Create and curate content across formats (short-form video, photography, graphics, educational posts)
Partner with Creative Director to ensure content aligns with brand identity and design standards
Incorporate AI into content ideation, editing, and social listening to enhance storytelling and speed
Develop storytelling that educates parents on health, safety, wellness, and HealthyBaby’s differentiators (EWG Verified, science-backed)
Community Engagement
Foster two-way communication with HealthyBaby’s parent community, responding to comments, messages, and feedback in a timely and empathetic way
Identify opportunities to spotlight user-generated content, testimonials, and brand advocates
Support Influencer & Community Engagement Manager in amplifying collaborations and partnerships
Performance & Optimization
Track content performance and social KPIs, using insights to refine strategy and optimize engagement
Provide weekly and monthly reporting to influence go-forward strategy
Stay current with competitor activity and best-in-class digital campaigns
Qualifications & Skills
4–6 years of experience in social media management and content creation for consumer brands (ideally babycare, maternal care, health & wellness, or beauty)
Strong creative skills with expertise in digital storytelling, short-form video, and visual content
Deep familiarity with social media platforms, tools, and analytics. Familiarity with AI-driven discovery and measurement tools for influencer and community marketing
Strong writing and communication skills with an authentic, empathetic tone
Comfortable managing community engagement directly and authentically
Entrepreneurial, digital-native mindset; thrives on experimentation
Disruptive thinker who goes beyond traditional content models to create impact
Excited to test new ideas and move quickly, while staying true to brand purpose
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries Internet Publishing
#J-18808-Ljbffr