Knowledgent
Accenture Song
accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You Are
-- As a B2B Strategy Director in Digital Marketing Strategy, you will craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting. Externally, you’ll grow long‑term relationships with clients, become a go‑to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent while growing our B2B practice and capabilities. You’ll collaborate closely with others in creative agency services, marketing operations, media, data and analytics.
We’re looking for strategists who want to solve complex client challenges, see the big picture, and drive the work forward. A strategic thinker who loves to pull together disparate ideas and bring them into a unique solution. You must have an entrepreneurial spirit, love collaboration, thrive in a fast‑moving environment, and actively push boundaries.
The Work
Develop and champion key B2B marketing‑led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for clients.
Lead teams of strategy, UX and creative resources in the execution of multi‑channel integrated campaigns to drive customer acquisition, conversion, and retention.
Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance.
Build trusted relationships with clients and colleagues; serve as a strategic advisor to help them grow brands through marketing channels and experiences.
Play an integral role within the practice to create and expand practice offerings.
Nurture and mentor junior talent to grow the digital marketing strategy practice.
Here’s What You’ll Need
Minimum 10+ years of marketing planning experience.
Extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy.
Bonus Points If
Bachelor’s degree or equivalent (minimum 10 years of work experience).
Experience with B2B companies.
Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment.
Strong strategic planning skills: research, shepherding strategic ideas in design and client review processes.
Expertise in digital strategy and integrated marketing with demand generation, lead generation and nurture strategy.
Experience building assets for client workshops and business development.
Familiarity with digital marketing best practices.
Demonstrated ability to work in a fast‑paced dynamic environment with limited guidance.
Compensation varies by location, role, skill set, and experience. Salary ranges are provided below for reference:
California: $94,400 to $266,300
Cleveland: $87,400 to $213,000
Colorado: $94,400 to $230,000
District of Columbia: $100,500 to $245,000
Illinois: $87,400 to $230,000
Maryland: $94,400 to $230,000
Massachusetts: $94,400 to $245,000
Minnesota: $94,400 to $230,000
New York/New Jersey: $87,400 to $266,300
Washington: $100,500 to $245,000
Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired and require accommodation, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process do not guarantee future or continued accommodations.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis protected by federal, state, or local law. Our rich diversity makes us more innovative, competitive, and creative, helping us better serve our clients and communities. Accenture is an EEO and affirmative action employer of veterans/individuals with disabilities. For more details, view a copy of the Accenture Equal Opportunity Statement.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization.
Candidates currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest. A criminal conviction history is not an absolute bar to employment.
The Company will not discriminate based on inquiries about pay.
California residents working in Los Angeles County must review additional notifications.
Read Accenture’s Recruiting and Hiring Statement for details on data processing during the recruiting and hiring process.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Sales
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accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You Are
-- As a B2B Strategy Director in Digital Marketing Strategy, you will craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting. Externally, you’ll grow long‑term relationships with clients, become a go‑to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent while growing our B2B practice and capabilities. You’ll collaborate closely with others in creative agency services, marketing operations, media, data and analytics.
We’re looking for strategists who want to solve complex client challenges, see the big picture, and drive the work forward. A strategic thinker who loves to pull together disparate ideas and bring them into a unique solution. You must have an entrepreneurial spirit, love collaboration, thrive in a fast‑moving environment, and actively push boundaries.
The Work
Develop and champion key B2B marketing‑led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for clients.
Lead teams of strategy, UX and creative resources in the execution of multi‑channel integrated campaigns to drive customer acquisition, conversion, and retention.
Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance.
Build trusted relationships with clients and colleagues; serve as a strategic advisor to help them grow brands through marketing channels and experiences.
Play an integral role within the practice to create and expand practice offerings.
Nurture and mentor junior talent to grow the digital marketing strategy practice.
Here’s What You’ll Need
Minimum 10+ years of marketing planning experience.
Extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy.
Bonus Points If
Bachelor’s degree or equivalent (minimum 10 years of work experience).
Experience with B2B companies.
Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment.
Strong strategic planning skills: research, shepherding strategic ideas in design and client review processes.
Expertise in digital strategy and integrated marketing with demand generation, lead generation and nurture strategy.
Experience building assets for client workshops and business development.
Familiarity with digital marketing best practices.
Demonstrated ability to work in a fast‑paced dynamic environment with limited guidance.
Compensation varies by location, role, skill set, and experience. Salary ranges are provided below for reference:
California: $94,400 to $266,300
Cleveland: $87,400 to $213,000
Colorado: $94,400 to $230,000
District of Columbia: $100,500 to $245,000
Illinois: $87,400 to $230,000
Maryland: $94,400 to $230,000
Massachusetts: $94,400 to $245,000
Minnesota: $94,400 to $230,000
New York/New Jersey: $87,400 to $266,300
Washington: $100,500 to $245,000
Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired and require accommodation, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process do not guarantee future or continued accommodations.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis protected by federal, state, or local law. Our rich diversity makes us more innovative, competitive, and creative, helping us better serve our clients and communities. Accenture is an EEO and affirmative action employer of veterans/individuals with disabilities. For more details, view a copy of the Accenture Equal Opportunity Statement.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization.
Candidates currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest. A criminal conviction history is not an absolute bar to employment.
The Company will not discriminate based on inquiries about pay.
California residents working in Los Angeles County must review additional notifications.
Read Accenture’s Recruiting and Hiring Statement for details on data processing during the recruiting and hiring process.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Sales
#J-18808-Ljbffr