LG Electronics
Bilingual Manager, IT B2B Marketing & Operations (Korean/English)
LG Electronics, Englewood Cliffs, New Jersey, us, 07632
Bilingual Manager, IT B2B Marketing & Operations (Korean/English)
Englewood Cliffs, NJ
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, “Life's Good”, embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, “Jeong-do Management,” embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of “Customer-Value Creation” and “People-Oriented Management,” these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
LG Electronics is seeking a
highly motivated and results-driven Bilingual Manager, IT B2B Marketing & Operations (Korean/English)
to lead
strategic marketing, sales enablement, and revenue management for our IT B2B business .
This role is responsible for
end-to-end revenue generation, sales communication, PO management, and profitability control , ensuring seamless
coordination with customers, resellers, distributors, and internal teams to optimize sales performance . The primary focus will be on
IT B2B marketing and sales operations (90%+), while also having the flexibility to support B2C initiatives when needed .
The ideal candidate will have
extensive experience in IT B2B marketing, channel strategy, sales operations, and profitability management , with the ability to work cross-functionally with
sales, product management, HQ teams, and marketing communications .
Key Responsibilities
IT B2B Marketing Strategy & Brand Growth
Develop and execute
B2B go-to-market (GTM) strategies
for IT products and solutions.
Strengthen
brand positioning, messaging, and content strategy
to expand LG’s presence in the IT B2B sector.
Analyze
market trends, competitive landscape, and customer insights
to optimize marketing efforts.
Ensure all marketing initiatives align with
long-term revenue objectives and brand growth strategies .
Support
B2C marketing activities if required , ensuring synergy across business channels.
Drive
end-to-end revenue generation
by collaborating with
internal sales teams, resellers, and enterprise customers .
Manage
PO processing, approval workflows, and sales coordination
to ensure smooth operations.
Build and maintain strong
customer relationships , ensuring clear communication on
pricing, promotions, and product updates .
Support sales teams in
negotiations, deal structuring, and closing major B2B accounts .
Monitor and optimize
order management, delivery timelines, and operational coordination
for
on-time execution and customer satisfaction .
Manage and optimize
partner marketing program , fostering engagement with
distributors, resellers, and system integrators .
Oversee
Market Development Fund (MDF) allocation , ensuring effective investment to
drive demand and partner growth .
Lead
channel marketing promotions, lead generation efforts, and co-marketing programs
to strengthen sales pipeline.
Develop and implement
data-driven strategies to enhance reseller engagement and partner performance .
Product Launch & Demand Generation
Oversee
B2B product launch activities , ensuring alignment with sales strategies and marketing initiatives.
Develop and distribute
sales enablement materials , including datasheets, whitepapers, case studies, and training content.
Manage
tradeshows, industry events, and webinars
to showcase LG’s IT B2B solutions.
Drive
B2B lead generation programs
and continuously optimize campaigns based on data analytics.
Sales Program, Pricing Strategy & Profitability Management
Develop and execute
B2B sales programs, promotions, and pricing strategies
to enhance competitiveness.
Collaborate with
finance and sales teams
to
analyze ROI on marketing investments and promotional activities .
Ensure
effective pricing models, bid management, and discount structures
to maximize profitability.
Oversee
sales deduction programs (MDF, price protection, rebates)
and evaluate their impact on
COI, revenue, and overall profit margins .
Business Operations, Pipeline & Revenue Management
Manage
PO approvals, inventory alignment, and operational processes
to support business growth.
Oversee
Pipeline Management , ensuring systematic tracking and execution of
B2B project life-cycle stages (Access, Spec-in, Award, Close) .
Lead
Run-Rate Business (Recurring Revenue Management)
by optimizing
forecasting (FCST), demand planning, and revenue realization strategies .
Collaborate with HQ and internal teams to ensure
seamless execution of logistics, supply chain, and financial reporting .
Monitor
weekly/monthly sales performance and profitability , making strategic adjustments as needed.
Track and analyze
key performance metrics (ROI, conversion rates, revenue impact, etc.)
to refine marketing and sales strategies.
Qualifications & Requirements
Education & Experience
Bachelor’s degree required; Master’s degree preferred (Marketing, Business, Sales, or related field).
5+ years of experience in B2B IT marketing, channel sales, or product marketing, preferably in the technology industry.
Experience in sales communication, PO management, and revenue tracking.
Experience in developing and executing marketing campaigns and GTM strategies.
Strong B2B IT marketing expertise, including demand generation, channel marketing, and digital strategies.
Excellent leadership and cross-functional collaboration skills, working across teams.
Strong analytical and strategic thinking abilities to drive data-driven marketing and sales decisions.
Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM/Marketing Automation tools (Salesforce, Pardot, HubSpot, etc.).
Ability to travel up to 30-40% for industry events, partner engagements, and HQ meetings.
$100,000 - $150,000 USD
Benefits Offered Full-Time Employees
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
Family oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors
Eligible for the relevant benefit programs offered through our partner agencies.
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
#J-18808-Ljbffr
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, “Life's Good”, embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, “Jeong-do Management,” embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of “Customer-Value Creation” and “People-Oriented Management,” these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
LG Electronics is seeking a
highly motivated and results-driven Bilingual Manager, IT B2B Marketing & Operations (Korean/English)
to lead
strategic marketing, sales enablement, and revenue management for our IT B2B business .
This role is responsible for
end-to-end revenue generation, sales communication, PO management, and profitability control , ensuring seamless
coordination with customers, resellers, distributors, and internal teams to optimize sales performance . The primary focus will be on
IT B2B marketing and sales operations (90%+), while also having the flexibility to support B2C initiatives when needed .
The ideal candidate will have
extensive experience in IT B2B marketing, channel strategy, sales operations, and profitability management , with the ability to work cross-functionally with
sales, product management, HQ teams, and marketing communications .
Key Responsibilities
IT B2B Marketing Strategy & Brand Growth
Develop and execute
B2B go-to-market (GTM) strategies
for IT products and solutions.
Strengthen
brand positioning, messaging, and content strategy
to expand LG’s presence in the IT B2B sector.
Analyze
market trends, competitive landscape, and customer insights
to optimize marketing efforts.
Ensure all marketing initiatives align with
long-term revenue objectives and brand growth strategies .
Support
B2C marketing activities if required , ensuring synergy across business channels.
Drive
end-to-end revenue generation
by collaborating with
internal sales teams, resellers, and enterprise customers .
Manage
PO processing, approval workflows, and sales coordination
to ensure smooth operations.
Build and maintain strong
customer relationships , ensuring clear communication on
pricing, promotions, and product updates .
Support sales teams in
negotiations, deal structuring, and closing major B2B accounts .
Monitor and optimize
order management, delivery timelines, and operational coordination
for
on-time execution and customer satisfaction .
Manage and optimize
partner marketing program , fostering engagement with
distributors, resellers, and system integrators .
Oversee
Market Development Fund (MDF) allocation , ensuring effective investment to
drive demand and partner growth .
Lead
channel marketing promotions, lead generation efforts, and co-marketing programs
to strengthen sales pipeline.
Develop and implement
data-driven strategies to enhance reseller engagement and partner performance .
Product Launch & Demand Generation
Oversee
B2B product launch activities , ensuring alignment with sales strategies and marketing initiatives.
Develop and distribute
sales enablement materials , including datasheets, whitepapers, case studies, and training content.
Manage
tradeshows, industry events, and webinars
to showcase LG’s IT B2B solutions.
Drive
B2B lead generation programs
and continuously optimize campaigns based on data analytics.
Sales Program, Pricing Strategy & Profitability Management
Develop and execute
B2B sales programs, promotions, and pricing strategies
to enhance competitiveness.
Collaborate with
finance and sales teams
to
analyze ROI on marketing investments and promotional activities .
Ensure
effective pricing models, bid management, and discount structures
to maximize profitability.
Oversee
sales deduction programs (MDF, price protection, rebates)
and evaluate their impact on
COI, revenue, and overall profit margins .
Business Operations, Pipeline & Revenue Management
Manage
PO approvals, inventory alignment, and operational processes
to support business growth.
Oversee
Pipeline Management , ensuring systematic tracking and execution of
B2B project life-cycle stages (Access, Spec-in, Award, Close) .
Lead
Run-Rate Business (Recurring Revenue Management)
by optimizing
forecasting (FCST), demand planning, and revenue realization strategies .
Collaborate with HQ and internal teams to ensure
seamless execution of logistics, supply chain, and financial reporting .
Monitor
weekly/monthly sales performance and profitability , making strategic adjustments as needed.
Track and analyze
key performance metrics (ROI, conversion rates, revenue impact, etc.)
to refine marketing and sales strategies.
Qualifications & Requirements
Education & Experience
Bachelor’s degree required; Master’s degree preferred (Marketing, Business, Sales, or related field).
5+ years of experience in B2B IT marketing, channel sales, or product marketing, preferably in the technology industry.
Experience in sales communication, PO management, and revenue tracking.
Experience in developing and executing marketing campaigns and GTM strategies.
Strong B2B IT marketing expertise, including demand generation, channel marketing, and digital strategies.
Excellent leadership and cross-functional collaboration skills, working across teams.
Strong analytical and strategic thinking abilities to drive data-driven marketing and sales decisions.
Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM/Marketing Automation tools (Salesforce, Pardot, HubSpot, etc.).
Ability to travel up to 30-40% for industry events, partner engagements, and HQ meetings.
$100,000 - $150,000 USD
Benefits Offered Full-Time Employees
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
Family oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors
Eligible for the relevant benefit programs offered through our partner agencies.
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
#J-18808-Ljbffr