TEKsystems
Overview
The Marketing Automation Specialist plays a vital role in executing outbound CRM/email communications that increase customer acquisition, retention, and lifetime value. The role partners with marketing stakeholders to understand goals and drive campaigns from ideation through execution. This is a 6‑month contract‑to‑hire role with a strong intent to convert early (30‑90 days).
Responsibilities
Lead and manage end‑to‑end campaign processes within marketing automation platforms, including building, designing, testing, and executing campaigns.
Collaborate with team members to create and improve essential email marketing initiatives such as segmentation, prospect scoring, customer lifecycle, and prospect nurturing.
Take part in the creation of new email campaigns from start to finish, working with business owners, copy writers, visual designers, and data teams.
Assist in the end‑to‑end email production process, including planning, testing, execution, and optimization.
Continuously optimize email content quality to improve opens, clicks, conversion, or other relevant KPIs.
Run A/B tests and other growth experiments, reporting results and applying lessons learned.
Measure, analyze, and report on campaign performance and effectiveness using reporting capabilities, Google Analytics, and business intelligence tools.
Qualifications
Bachelor's degree preferred but not required.
5+ years of experience in marketing automation – HubSpot.
Hands‑on experience with enterprise‑grade email marketing tools.
Strong understanding of email lifecycle strategy and campaign development.
Ability to lead end‑to‑end campaign processes including segmentation, scoring, and testing.
Experience with integrations (Salesforce, Databricks, APIs) is a plus.
Must be able to work in a hybrid model (3 days onsite, 2 remote) and adapt to executive schedules.
Additional Skills & Nice to Haves
Experience with Marketing Cloud.
Familiarity with AI‑driven campaign models.
HTML and email design principles.
Strategic thinking and career growth orientation.
Job Type & Location Contract to Hire – Neenah, WI.
Pay and Benefits Pay range: $39.00 – $45.00/hr.
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre‑tax and Roth post‑tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long‑term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type Hybrid position – Neenah, WI.
Application Deadline This position is anticipated to close on Nov 10, 2025.
About TEKsystems We partner in transformation. TEKsystems is an Allegis Group company, a leading provider of business and technology services, supporting over 6,000 clients worldwide.
Equal Opportunity Employer The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law.
#J-18808-Ljbffr
Responsibilities
Lead and manage end‑to‑end campaign processes within marketing automation platforms, including building, designing, testing, and executing campaigns.
Collaborate with team members to create and improve essential email marketing initiatives such as segmentation, prospect scoring, customer lifecycle, and prospect nurturing.
Take part in the creation of new email campaigns from start to finish, working with business owners, copy writers, visual designers, and data teams.
Assist in the end‑to‑end email production process, including planning, testing, execution, and optimization.
Continuously optimize email content quality to improve opens, clicks, conversion, or other relevant KPIs.
Run A/B tests and other growth experiments, reporting results and applying lessons learned.
Measure, analyze, and report on campaign performance and effectiveness using reporting capabilities, Google Analytics, and business intelligence tools.
Qualifications
Bachelor's degree preferred but not required.
5+ years of experience in marketing automation – HubSpot.
Hands‑on experience with enterprise‑grade email marketing tools.
Strong understanding of email lifecycle strategy and campaign development.
Ability to lead end‑to‑end campaign processes including segmentation, scoring, and testing.
Experience with integrations (Salesforce, Databricks, APIs) is a plus.
Must be able to work in a hybrid model (3 days onsite, 2 remote) and adapt to executive schedules.
Additional Skills & Nice to Haves
Experience with Marketing Cloud.
Familiarity with AI‑driven campaign models.
HTML and email design principles.
Strategic thinking and career growth orientation.
Job Type & Location Contract to Hire – Neenah, WI.
Pay and Benefits Pay range: $39.00 – $45.00/hr.
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre‑tax and Roth post‑tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long‑term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type Hybrid position – Neenah, WI.
Application Deadline This position is anticipated to close on Nov 10, 2025.
About TEKsystems We partner in transformation. TEKsystems is an Allegis Group company, a leading provider of business and technology services, supporting over 6,000 clients worldwide.
Equal Opportunity Employer The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law.
#J-18808-Ljbffr