Wet Noses® Natural Dog Treat Company
National Account Manager
Wet Noses® Natural Dog Treat Company, Monroe, Washington, United States, 98272
National Account Manager – Wet Noses® Natural Dog Treat Company
Wet Noses Natural Dog Treat Company, LLC is a premier manufacturer and marketer of branded and private label pet treats in the US. We are a pioneer in the naturalization of pet consumables; our products are best‑in‑class, non‑GMO, and human‑grade without preservatives or artificial ingredients. We operate out of an 80,000 square foot, SQF III certified facility and produce USDA organic branded and private label pet treats for F50 clients.
Wet Noses was founded in 1998 around a simple concept: If you wouldn’t eat it, don’t feed it to your dog. So, when it comes to our food, we believe that less is more and fresh is best. We use incredible ingredients grown by great people, and we never let our food, our treats, our ideas, or our passion get stale. We are committed to continuously raising the bar in our mission to craft the best dog food on the planet.
Pay Range Base pay range: $90,000.00 /hr – $100,000.00 /hr. This range is provided by Wet Noses® Natural Dog Treat Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Role Overview The Strategic Sales & National Account Representative plays a key role in driving company growth through the development of new business and the strategic management of existing national and key accounts. This position is responsible for expanding Wet Noses’ footprint across grocery, pet specialty, and private‑label/co‑manufacturing channels, while cultivating deep, value‑driven relationships with key customers and partners. The role requires a strong balance of strategic account management, new business development, and cross‑functional collaboration with R&D, Operations, Marketing, and Executive Leadership.
Essential Duties And Responsibilities Strategic Sales and Growth:
Achieve or exceed monthly, quarterly, and annual sales and margin goals by driving growth within assigned national and key accounts.
Identify and pursue new business opportunities in the grocery, pet, and natural CPG channels, including private label and co‑manufacturing partnerships.
Develop and execute account‑specific strategies and promotional plans that align with overall company objectives and customer goals.
Use data, category insights, and consumer trends to drive product placement, pricing, and distribution expansion within key accounts.
Proactively identify opportunities to expand product lines, distribution, and promotional activity within current customers.
Account Management:
Serve as the primary point of contact for assigned national accounts, ensuring customer satisfaction, timely execution, and business growth.
Build and maintain strong relationships with buyers, category managers, and senior‑level decision‑makers.
Lead joint business planning sessions and quarterly business reviews to evaluate performance and identify growth opportunities.
Coordinate internal resources (R&D, Production, QA, Marketing, and Logistics) to ensure successful execution of customer programs.
Manage forecasting, pricing, and promotional processes in collaboration with operations and finance teams.
New Business Development:
Research and target prospective retail, grocery, and private‑label partners to develop a robust sales pipeline.
Generate new leads through prospecting, trade shows, industry events, and direct outreach.
Prepare and deliver persuasive sales presentations and proposals to potential clients.
Collaborate with leadership and marketing to develop sales tools, marketing materials, and channel‑specific go‑to‑market plans.
Negotiate contracts and pricing agreements that balance competitiveness and profitability.
Cross‑Functional Collaboration:
Work closely with R&D and Operations to align new business opportunities with production capabilities and product innovation.
Partner with Marketing to develop customer‑specific promotional programs and retail campaigns.
Coordinate with Customer Service and Supply Chain to ensure accurate fulfillment and on‑time delivery for national and private‑label customers.
Participate in trade shows, category reviews, and customer events to strengthen relationships and identify emerging opportunities.
Reporting & Planning:
Track and analyze sales performance, forecasting accuracy, and profitability by account and channel.
Maintain accurate records in CRM (Salesforce preferred) of customer interactions, opportunities, and pipeline activity.
Provide regular updates to leadership on account status, growth forecasts, and competitive activity.
Qualifications And Requirements Education & Experience:
Bachelor’s degree in Business, Marketing, or related field preferred.
Minimum 5–7 years of progressive sales experience within consumer‑packaged goods (CPG), grocery, or pet industry; experience managing national or key retail accounts strongly preferred.
Proven track record of growing strategic accounts and developing new business across multiple channels.
Experience in private label or co‑manufacturing sales is highly desirable.
Skills & Competencies:
Strong understanding of national retail and grocery dynamics, including category management, trade promotions, and distribution strategy.
Excellent negotiation, presentation, and relationship‑building skills with the ability to influence key stakeholders.
Demonstrated success in both account management and prospecting new business opportunities.
Proficiency with CRM software (Salesforce preferred), Microsoft Office Suite, and virtual presentation tools.
Exceptional organizational, analytical, and communication skills.
Self‑motivated, results‑driven, and able to work independently in a fast‑paced environment.
Willingness to travel as needed for customer meetings, trade shows, and business events (approximately 25–40 %).
Competencies:
Strategic Thinking: Develops clear strategies to expand market reach and achieve long‑term growth.
Customer Focus: Builds deep understanding of customer needs and delivers solutions that create value.
Drive for Results: Demonstrates persistence and accountability in achieving revenue and profit goals.
Collaboration: Works effectively with cross‑functional teams to deliver strong business outcomes.
Integrity and Professionalism: Maintains confidentiality, transparency, and ethical standards in all interactions.
Benefits
Medical, Dental, Vision, and Life Insurance benefits.
Paid Time Off.
Holidays.
401K Retirement plan with 20 % match.
Discounts on treats/food.
Significant growth opportunities.
Mission Statement To provide only the highest quality, human‑grade food and treats that all pets and pet parents can trust. To use only the best ingredients and to prioritize the well‑being of our organization through product innovation, team support, and development.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
Manufacturing
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Wet Noses was founded in 1998 around a simple concept: If you wouldn’t eat it, don’t feed it to your dog. So, when it comes to our food, we believe that less is more and fresh is best. We use incredible ingredients grown by great people, and we never let our food, our treats, our ideas, or our passion get stale. We are committed to continuously raising the bar in our mission to craft the best dog food on the planet.
Pay Range Base pay range: $90,000.00 /hr – $100,000.00 /hr. This range is provided by Wet Noses® Natural Dog Treat Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Role Overview The Strategic Sales & National Account Representative plays a key role in driving company growth through the development of new business and the strategic management of existing national and key accounts. This position is responsible for expanding Wet Noses’ footprint across grocery, pet specialty, and private‑label/co‑manufacturing channels, while cultivating deep, value‑driven relationships with key customers and partners. The role requires a strong balance of strategic account management, new business development, and cross‑functional collaboration with R&D, Operations, Marketing, and Executive Leadership.
Essential Duties And Responsibilities Strategic Sales and Growth:
Achieve or exceed monthly, quarterly, and annual sales and margin goals by driving growth within assigned national and key accounts.
Identify and pursue new business opportunities in the grocery, pet, and natural CPG channels, including private label and co‑manufacturing partnerships.
Develop and execute account‑specific strategies and promotional plans that align with overall company objectives and customer goals.
Use data, category insights, and consumer trends to drive product placement, pricing, and distribution expansion within key accounts.
Proactively identify opportunities to expand product lines, distribution, and promotional activity within current customers.
Account Management:
Serve as the primary point of contact for assigned national accounts, ensuring customer satisfaction, timely execution, and business growth.
Build and maintain strong relationships with buyers, category managers, and senior‑level decision‑makers.
Lead joint business planning sessions and quarterly business reviews to evaluate performance and identify growth opportunities.
Coordinate internal resources (R&D, Production, QA, Marketing, and Logistics) to ensure successful execution of customer programs.
Manage forecasting, pricing, and promotional processes in collaboration with operations and finance teams.
New Business Development:
Research and target prospective retail, grocery, and private‑label partners to develop a robust sales pipeline.
Generate new leads through prospecting, trade shows, industry events, and direct outreach.
Prepare and deliver persuasive sales presentations and proposals to potential clients.
Collaborate with leadership and marketing to develop sales tools, marketing materials, and channel‑specific go‑to‑market plans.
Negotiate contracts and pricing agreements that balance competitiveness and profitability.
Cross‑Functional Collaboration:
Work closely with R&D and Operations to align new business opportunities with production capabilities and product innovation.
Partner with Marketing to develop customer‑specific promotional programs and retail campaigns.
Coordinate with Customer Service and Supply Chain to ensure accurate fulfillment and on‑time delivery for national and private‑label customers.
Participate in trade shows, category reviews, and customer events to strengthen relationships and identify emerging opportunities.
Reporting & Planning:
Track and analyze sales performance, forecasting accuracy, and profitability by account and channel.
Maintain accurate records in CRM (Salesforce preferred) of customer interactions, opportunities, and pipeline activity.
Provide regular updates to leadership on account status, growth forecasts, and competitive activity.
Qualifications And Requirements Education & Experience:
Bachelor’s degree in Business, Marketing, or related field preferred.
Minimum 5–7 years of progressive sales experience within consumer‑packaged goods (CPG), grocery, or pet industry; experience managing national or key retail accounts strongly preferred.
Proven track record of growing strategic accounts and developing new business across multiple channels.
Experience in private label or co‑manufacturing sales is highly desirable.
Skills & Competencies:
Strong understanding of national retail and grocery dynamics, including category management, trade promotions, and distribution strategy.
Excellent negotiation, presentation, and relationship‑building skills with the ability to influence key stakeholders.
Demonstrated success in both account management and prospecting new business opportunities.
Proficiency with CRM software (Salesforce preferred), Microsoft Office Suite, and virtual presentation tools.
Exceptional organizational, analytical, and communication skills.
Self‑motivated, results‑driven, and able to work independently in a fast‑paced environment.
Willingness to travel as needed for customer meetings, trade shows, and business events (approximately 25–40 %).
Competencies:
Strategic Thinking: Develops clear strategies to expand market reach and achieve long‑term growth.
Customer Focus: Builds deep understanding of customer needs and delivers solutions that create value.
Drive for Results: Demonstrates persistence and accountability in achieving revenue and profit goals.
Collaboration: Works effectively with cross‑functional teams to deliver strong business outcomes.
Integrity and Professionalism: Maintains confidentiality, transparency, and ethical standards in all interactions.
Benefits
Medical, Dental, Vision, and Life Insurance benefits.
Paid Time Off.
Holidays.
401K Retirement plan with 20 % match.
Discounts on treats/food.
Significant growth opportunities.
Mission Statement To provide only the highest quality, human‑grade food and treats that all pets and pet parents can trust. To use only the best ingredients and to prioritize the well‑being of our organization through product innovation, team support, and development.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
Manufacturing
#J-18808-Ljbffr