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Indegene

Omnichannel Marketing, Pharma

Indegene, Oklahoma City, Oklahoma, United States

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Omnichannel Orchestrator - Pharma Hybrid: 2 to 3 days a week

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration, and empathy.

The

Omnichannel Orchestrator

plays a key role within our Omnichannel Strategy & Orchestration practice and part of our omnichannel delivery framework. You will work alongside other Indegene colleagues and client teams, representing marketing strategy, campaign operations, data management, analytics and digital professionals, and report to the Sr. Director Omnichannel Operations.

In this key role you will support healthcare clients (Brand, COE, IT, Privacy, MLR) in delivering omnichannel marketing programs to HCP, patients, caregivers, pharmacists and other stakeholders in the healthcare ecosystem. You will provide strategic guidance, operational support, and help design, develop, and launch various Omnichannel campaigns and capabilities.

Responsibilities

Helping clients

envision, plan, build and deliver

customer engagements and experience through omnichannel tactics, including field, digital and traditional channels (Rep, RTE, Web, Email, SEM, Social, Media, Webinars, chat, print and direct mail, etc.)

Identifying

strategic directions and prioritizing

to address business needs and collaborating with stakeholders to drive omnichannel excellence.

Managing projects, prioritizing initiatives, and monitoring deliverables across partners .

Develop

benchmarks and KPIs

for tactics in partnership with the analytics team and recommend optimizations across tactics.

Assessing business needs and

creating requirements for omnichannel campaigns , digital analytics and content and web assets.

Owning and managing projects

to ensure seamless execution.

Supporting campaign management and acting as the Single Point of Contact.

Providing guidance on client-relevant processes and facilitating approvals.

Consulting key business users on Omnichannel digital tactics, compliance nuances, technology platforms, channels and customer engagement tactics.

Evaluating business processes and developing optimization strategies.

Conducting meetings, and presentations, and effectively communicating insights.

Acting as a liaison between client stakeholders, external agencies, and Indegene colleagues.

Requirements

Multichannel and Omnichannel marketing and digital channel experience is a must.

Brand launch experience, brand management, digital operations within the pharmaceutical industry.

Strong project management skills and collaboration skills.

Exceptional analytical and conceptual thinking skills.

Excellent documentation skills and ability to communicate complex ideas in simple way.

Experience creating detailed reports and giving presentations, while explaining complex problems with simple solutions.

Excellent planning, organizational, and time management skills.

Experience with the Legal/Medical/Regulatory review process.

Strong collaboration and influencing skills.

A bachelor’s degree in business or related field or an MBA is preferred.

Minimum of 10+ years of experience in brand operations, project management or digital operations and strategy.

EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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