National Geographic Society
Senior Director, Marketing (Campus & Experiences)
National Geographic Society, Washington, District of Columbia, us, 20022
Senior Director, Marketing (Campus & Experiences)
Join the National Geographic Society at its headquarters in Washington, D.C. to lead integrated marketing across the Campus & Experiences division, including the Museum of Exploration, National Geographic Live, Traveling Exhibitions, and Storytellers Collective.
How You’ll Contribute Lead the development, implementation, and optimization of integrated marketing strategies for the full portfolio of public‑facing programs. Drive attendance, revenue, and audience engagement through data‑informed planning and multi‑channel execution. Oversee a team of senior managers, specialists, and agencies that support paid media, creative development, audience segmentation, and performance marketing.
Responsibilities
Lead strategy development and campaign oversight across all C&E programs.
Position the museum as a must‑see destination and attract visitors through paid advertising, local trade agreements, and event activations.
Develop strategic marketing plans for National Geographic Live, Traveling Exhibitions, and Storytellers Collective in collaboration with program directors.
Partner with business leads and sales teams to create go‑to‑market strategies that engage, grow, and retain target audiences.
Direct the execution of omnichannel marketing campaigns aligned with the National Geographic brand.
Oversee creative, content, web, advertising, email, and social media services to implement overall marketing strategies.
Drive revenue achievement for Museum of Exploration admission and ticketed experiences.
Collaborate with retail, food & beverage, public programming, event rentals, and group sales to support revenue and attendance goals.
Monitor and analyze key marketing performance indicators to inform campaign optimizations.
Create and maintain budgets for marketing efforts and media spends aligned with revenue targets.
Build a strong team culture focused on creativity, teamwork, innovation, and service.
Lead the C&E Marketing team’s collaboration with central marketing, brand, and advancement teams.
Coordinate Museum channels (web, social, email, advertising, on‑site assets) to highlight approved messaging.
Develop and reinforce the Museum’s brand identity across all channels.
Coordinate with Strategic Communications to maximize earned media opportunities.
What You’ll Bring Educational Background Bachelor’s degree required; credentials in marketing, communications, or business a plus.
Experience
12+ years in destination, museum, live entertainment, and experiential marketing.
5+ years of management experience.
Necessary Knowledge and Skills
Full funnel marketing strategy development and management.
Multi‑channel marketing leading to paid ticketed gate attendance acquisition and growth.
Destination‑based marketing, including partnering with CVBs and DMA level buying.
Customer data use in segmentation, targeting, and channel management.
Retail pricing strategy development, bundling, and partner collaborations.
Media buying, planning, and agency management.
Local media promotions and trade arrangements.
Experiential marketing execution.
Excellent communication, presentation, and interpersonal skills.
Strategic thinking and leadership to reach consumers.
Current trends in marketing, customer engagement, experience, and digital strategy.
Traditional and digital marketing tactics.
Collaboration with executive stakeholders to translate business goals.
Data‑driven insights from surveys, analytics, and behavioral research.
Project and budget management.
Results‑driven leadership in a matrix environment.
Desired Qualifications
Prior leadership experience in marketing for museums, performing arts, or cultural institutions.
Experience with complex marketing budgets and forecasting models.
Familiarity with campaign performance reporting tied to ticket sales and attendance.
Experience presenting strategies and results to executive stakeholders.
Knowledge of nonprofit or mission‑driven marketing structures.
Success managing agency relationships and stakeholders for integrated campaigns.
Guiding team members to align creative, digital, and performance marketing to goals.
Marketing operations for multi‑venue or multi‑program cultural institutions.
Leading high‑performing marketing teams across disciplines.
Supervision Three direct reports, plus oversight of multiple agency partners and external vendors. Additional team growth anticipated.
Salary Information The salary range for this position is $156,750.00 – $165,000.00. The National Geographic Society offers a competitive benefits package including medical, dental, vision, 401(k), paid time off, holidays, parental leave, and more.
Job Designation On‑Site Flex – staff must be physically present at Base Camp for most of their work. Hours are determined in consultation with supervisors.
Notice Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.
#J-18808-Ljbffr
How You’ll Contribute Lead the development, implementation, and optimization of integrated marketing strategies for the full portfolio of public‑facing programs. Drive attendance, revenue, and audience engagement through data‑informed planning and multi‑channel execution. Oversee a team of senior managers, specialists, and agencies that support paid media, creative development, audience segmentation, and performance marketing.
Responsibilities
Lead strategy development and campaign oversight across all C&E programs.
Position the museum as a must‑see destination and attract visitors through paid advertising, local trade agreements, and event activations.
Develop strategic marketing plans for National Geographic Live, Traveling Exhibitions, and Storytellers Collective in collaboration with program directors.
Partner with business leads and sales teams to create go‑to‑market strategies that engage, grow, and retain target audiences.
Direct the execution of omnichannel marketing campaigns aligned with the National Geographic brand.
Oversee creative, content, web, advertising, email, and social media services to implement overall marketing strategies.
Drive revenue achievement for Museum of Exploration admission and ticketed experiences.
Collaborate with retail, food & beverage, public programming, event rentals, and group sales to support revenue and attendance goals.
Monitor and analyze key marketing performance indicators to inform campaign optimizations.
Create and maintain budgets for marketing efforts and media spends aligned with revenue targets.
Build a strong team culture focused on creativity, teamwork, innovation, and service.
Lead the C&E Marketing team’s collaboration with central marketing, brand, and advancement teams.
Coordinate Museum channels (web, social, email, advertising, on‑site assets) to highlight approved messaging.
Develop and reinforce the Museum’s brand identity across all channels.
Coordinate with Strategic Communications to maximize earned media opportunities.
What You’ll Bring Educational Background Bachelor’s degree required; credentials in marketing, communications, or business a plus.
Experience
12+ years in destination, museum, live entertainment, and experiential marketing.
5+ years of management experience.
Necessary Knowledge and Skills
Full funnel marketing strategy development and management.
Multi‑channel marketing leading to paid ticketed gate attendance acquisition and growth.
Destination‑based marketing, including partnering with CVBs and DMA level buying.
Customer data use in segmentation, targeting, and channel management.
Retail pricing strategy development, bundling, and partner collaborations.
Media buying, planning, and agency management.
Local media promotions and trade arrangements.
Experiential marketing execution.
Excellent communication, presentation, and interpersonal skills.
Strategic thinking and leadership to reach consumers.
Current trends in marketing, customer engagement, experience, and digital strategy.
Traditional and digital marketing tactics.
Collaboration with executive stakeholders to translate business goals.
Data‑driven insights from surveys, analytics, and behavioral research.
Project and budget management.
Results‑driven leadership in a matrix environment.
Desired Qualifications
Prior leadership experience in marketing for museums, performing arts, or cultural institutions.
Experience with complex marketing budgets and forecasting models.
Familiarity with campaign performance reporting tied to ticket sales and attendance.
Experience presenting strategies and results to executive stakeholders.
Knowledge of nonprofit or mission‑driven marketing structures.
Success managing agency relationships and stakeholders for integrated campaigns.
Guiding team members to align creative, digital, and performance marketing to goals.
Marketing operations for multi‑venue or multi‑program cultural institutions.
Leading high‑performing marketing teams across disciplines.
Supervision Three direct reports, plus oversight of multiple agency partners and external vendors. Additional team growth anticipated.
Salary Information The salary range for this position is $156,750.00 – $165,000.00. The National Geographic Society offers a competitive benefits package including medical, dental, vision, 401(k), paid time off, holidays, parental leave, and more.
Job Designation On‑Site Flex – staff must be physically present at Base Camp for most of their work. Hours are determined in consultation with supervisors.
Notice Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.
#J-18808-Ljbffr