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Crossing Hurdles

Marketing Director

Crossing Hurdles, San Francisco, California, United States, 94199

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This range is provided by Crossing Hurdles. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $190,000.00/yr - $220,000.00/yr

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Founder | Recruitment Consultant | Helping Companies Hire Better | Ex-Career Coach | Ex-Snapdeal, HP, NITI Aayog, Gartner, CBSE Crossing Hurdles

is a global recruitment firm partnering with a fast-growing

AI-driven recruiting marketplace

that connects companies with specialized recruiters to fill their hardest roles turning

months of hiring into days .

Compensation: $190k - $220k

+ Equity

YOE: 5 - 10 years

of experience in a marketing leadership role at a software, insurance, or fintech (financial services) business and

2+ years in a product marketing

specific role

About Client:

It is modernizing commercial insurance for high-hazard businesses (e.g., large-scale construction) by combining innovative underwriting with purpose-built software.

The company’s full-stack platform supports everything from submission intake to policy issuance and is complemented by native SaaS tools that improve client outcomes and drive differentiation.

About the role:

First dedicated marketing hire

at the company.

Role is a

marketing generalist leadership position , responsible for building out it’s marketing function from scratch and eventually scaling a team.

Reports directly to the CEO and collaborates heavily with the CTO and cross-functional teams (product, engineering, underwriting/sales, customer experience).

Key Responsibilities:

Own and evolve

it’s brand narrative

and external positioning.

Lead a

full website rebuild , including messaging, UX, and conversion optimization.

Develop and execute

multi-channel campaigns , including digital, field, and product launch strategies.

Translate internal capabilities and product features into

clear, compelling go-to-market messaging .

Create sales enablement materials and support business development efforts across stakeholder groups.

Identify and execute unique events or customer experiences that drive brand awareness and growth.

Be accountable for

growth-focused KPIs

and build a measurable marketing engine.

Manage external vendors or agencies as needed (e.g., for the website relaunch).

Ideal Candidate Profile:

5–10 years of marketing experience; rising senior or director-level.

Hands-on operator who can handle both

strategy and execution

(party of one for now).

Experience in

product marketing , brand development, and sales enablement preferred.

Background in

B2B SaaS ,

FinTech , or

InsurTech

strongly preferred.

Comfortable working in a fast-paced, startup environment with minimal resources.

Track record of full product lifecycle marketing (from messaging to launch to campaign analysis).

Strong presentation and storytelling skills must be able to communicate complex products in a human, intuitive way.

Why candidates should join:

Rare opportunity to fully own and define the

marketing function at a high-growth startup

Tackle real-world challenges in

construction, energy, and infrastructure

Combine

tech-forward storytelling

with tangible real-world impact

Join a mission-driven team rewriting how critical industries manage risk

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Software Development

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