Pflegia
Senior Growth Marketing Manager at Werkia (Performance & Analytics) - hybrid (m/
Pflegia, Germantown, Ohio, United States
Your mission
Multichannel Performance Marketing Plan, launch and optimize lead generation campaigns
– across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads Define and track platform-specific KPIs
– such as CPL, ROAS and conversion rates to ensure maximum efficiency Analytics & Reporting Build and maintain dashboards
– in Looker Studio or Power BI to visualize campaign and funnel performance Use SQL for deep-dive analysis
– to extract, segment and evaluate campaign and user journey data Work with BI and data teams
– to improve tracking logic and refine attribution models Strategy & Budget Ownership Manage a performance marketing budget of up to €300K/month
– with full responsibility for allocation and ROI Propose shifts in channel mix and test new acquisition strategies
– based on performance data and business needs Ensure alignment with company goals
– across both B2B and B2C initiatives Growth & Testing Run A/B and multivariate tests
– on landing pages, creatives, messaging, and audience targeting Identify and test new channels for growth
– including programmatic and native advertising where relevant Collaboration Coordinate with design, dev and copy teams
– to ensure aligned messaging and conversion-focused creatives Work closely with sales and recruiting teams
– to optimize lead quality and downstream conversion Manage external agencies
– and hold partners accountable for delivery and performance Your profile
3+ years of experience in performance marketing
– across platforms like Google Ads, Meta, TikTok and ideally LinkedIn Strong command of analytics tools and SQL
(Mandatory) – with experience in building BI dashboards (Looker Studio or Power BI) Proven experience managing large-scale budgets and high-volume funnels Deep understanding of attribution, tracking flows and conversion optimization Excellent communication in English
– German B1 mandatory. Structured, analytical and proactive
– with a strong sense of ownership and drive to improve Why us?
High-impact work with purpose
– shape how healthcare professionals and employers connect Performance ownership at scale
– with modern tools, full budget control and decision-making power Hybrid flexibility
– remote-friendly setup with access to a central Berlin office Learning budget and 27 vacation days – plus snacks, drinks, and a pet-friendly workspace A fast-growing, mission-driven team
– with flat hierarchies and full transparency
#J-18808-Ljbffr
Multichannel Performance Marketing Plan, launch and optimize lead generation campaigns
– across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads Define and track platform-specific KPIs
– such as CPL, ROAS and conversion rates to ensure maximum efficiency Analytics & Reporting Build and maintain dashboards
– in Looker Studio or Power BI to visualize campaign and funnel performance Use SQL for deep-dive analysis
– to extract, segment and evaluate campaign and user journey data Work with BI and data teams
– to improve tracking logic and refine attribution models Strategy & Budget Ownership Manage a performance marketing budget of up to €300K/month
– with full responsibility for allocation and ROI Propose shifts in channel mix and test new acquisition strategies
– based on performance data and business needs Ensure alignment with company goals
– across both B2B and B2C initiatives Growth & Testing Run A/B and multivariate tests
– on landing pages, creatives, messaging, and audience targeting Identify and test new channels for growth
– including programmatic and native advertising where relevant Collaboration Coordinate with design, dev and copy teams
– to ensure aligned messaging and conversion-focused creatives Work closely with sales and recruiting teams
– to optimize lead quality and downstream conversion Manage external agencies
– and hold partners accountable for delivery and performance Your profile
3+ years of experience in performance marketing
– across platforms like Google Ads, Meta, TikTok and ideally LinkedIn Strong command of analytics tools and SQL
(Mandatory) – with experience in building BI dashboards (Looker Studio or Power BI) Proven experience managing large-scale budgets and high-volume funnels Deep understanding of attribution, tracking flows and conversion optimization Excellent communication in English
– German B1 mandatory. Structured, analytical and proactive
– with a strong sense of ownership and drive to improve Why us?
High-impact work with purpose
– shape how healthcare professionals and employers connect Performance ownership at scale
– with modern tools, full budget control and decision-making power Hybrid flexibility
– remote-friendly setup with access to a central Berlin office Learning budget and 27 vacation days – plus snacks, drinks, and a pet-friendly workspace A fast-growing, mission-driven team
– with flat hierarchies and full transparency
#J-18808-Ljbffr