Regeneron Pharmaceuticals
Director, Patient Experience Insights & Analytics
Regeneron Pharmaceuticals, Sleepy Hollow, New York, United States
Regeneron is seeking a Director, Patient Experience Insights & Analytics (Ophthalmology) to join our team!
In this role, a typical day might include:
The Director, Customer Insights (Patient), Ophthalmology, will report into the Executive Director, I&A, Ophthalmology, within the Commercial Strategy and Insights and Analytics (CSI&A) department. This role will be responsible for overseeing all patient-related Customer Insights activities for Regeneron’s ophthalmology business. This role will partner with and serve as a strategic advisor for the Ophthalmology Commercial Business Unit (CBU) stakeholders to inform business decisions for understanding and developing programs designed for patients. This position will support the development of DTC commercial assets, as well as develop and manage DTC market research plans and budgets. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial strategy and brand planning.
This role might be for you if you can/have:
Lead
Lead qualitative and quantitative research plans and individual projects that inform business decisions for U.S. patient-focused initiatives for the Ophthalmology Commercial Business Unit (CBU); this will include surveys, focus groups, interviews, and ethnographic studies
Develop
Develop innovative Customer Insights plans that align with strategic imperatives for the Ophthalmology CBU, demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach
Proactively recommend studies that inform critical brand decision-points and address brand opportunities and challenges
Partnership and collaboration
Develop and maintain a mutually beneficial partnership with stakeholders across the Ophthalmology CBU and CSI&A; strike a balance between project rigor, timelines and ability to influence decisions.
Manage patient-focussed market research suppliers to design, scope, execute and analyze research results and develop business implications
Collaborate with the Ophthalmology CBU, and CSI&A colleagues to influence patient-focussed data capabilities and stay informed on the market landscape and competitive outlook
Work closely with Advanced Analytics partners to effectively measure brand performance via secondary data sources; address related questions from senior leadership
Partner with cross-functional teams (e.g., Marketing, Medical Affairs, etc.) to elevate the patient journey in decision-making and ensure patient perspectives are embedded in go-to-market plans
Collaborate with Market Access and Marketing teams to analyze CRM data to understand patient behavior and preferences, identifying opportunities for personalized communication and support; partner with Marketing and IT teams to ensure CRM tools and processes align with patient-centric goals
Execute
Demonstrate proficiency and drive continuous improvement in patient primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues
Oversee the design and execution of all patient-focused primary research, including DTC campaign testing (i.e., creative concepts, messaging and channels)
Ensure all primary market research is conducted in accordance with internal compliance policies and best practices, with agreed upon preferred vendors
Recommend reasonable, evidence driven business-building ideas, while encouraging the use of patient and market insights to inform strategic business decisions
Support the development and refinement of CRM strategies to enhance patient engagement and retention by delivering personalized meaningful experiences
Establish, manage and share outcomes from plans that measure and track performance against critical success factors; support the analysis of DTC campaign performance metrics (e.g., response rates, conversion rates) to optimize patient outreach and engagement
Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management
Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities/strategies, including patient unmet needs, barriers to treatment and opportunities for engagement
Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon
Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions
To be considered for this opportunity, you must have the following:
BA/BS required
12+ years of pharmaceutical/biotech commercial experience (or 10+ years for MBA/MS), in roles of increasing accountability; prior experience with patient-focussed primary market research, biologic medicines and in market-leading brands is required; ophthalmology-specific experience is also desired
12+ years (or 10+ years for MBA/MS) of relevant pharmaceutical/biotech industry experience in Commercial roles with increasing responsibilities and accountabilities
Demonstrated success in using market research to inform and influence important business decisions
Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
Experience in cross-functional communication and consensus building
Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
Strong understanding of data sources and nomenclatures in the product development environment
Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry
Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
Strong analytical skills and strategic thinking ability
Concise and impactful written and verbal communication skills
Demonstrated experience in influencing and driving decision making
Expertise in data visualization and data storytelling of market research findings
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.
Please be advised that at Regeneron, we believe we are most successful and work best when we are together. For that reason, many of Regeneron’s roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location.
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$180,400.00 - $300,700.00
In this role, a typical day might include:
The Director, Customer Insights (Patient), Ophthalmology, will report into the Executive Director, I&A, Ophthalmology, within the Commercial Strategy and Insights and Analytics (CSI&A) department. This role will be responsible for overseeing all patient-related Customer Insights activities for Regeneron’s ophthalmology business. This role will partner with and serve as a strategic advisor for the Ophthalmology Commercial Business Unit (CBU) stakeholders to inform business decisions for understanding and developing programs designed for patients. This position will support the development of DTC commercial assets, as well as develop and manage DTC market research plans and budgets. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial strategy and brand planning.
This role might be for you if you can/have:
Lead
Lead qualitative and quantitative research plans and individual projects that inform business decisions for U.S. patient-focused initiatives for the Ophthalmology Commercial Business Unit (CBU); this will include surveys, focus groups, interviews, and ethnographic studies
Develop
Develop innovative Customer Insights plans that align with strategic imperatives for the Ophthalmology CBU, demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach
Proactively recommend studies that inform critical brand decision-points and address brand opportunities and challenges
Partnership and collaboration
Develop and maintain a mutually beneficial partnership with stakeholders across the Ophthalmology CBU and CSI&A; strike a balance between project rigor, timelines and ability to influence decisions.
Manage patient-focussed market research suppliers to design, scope, execute and analyze research results and develop business implications
Collaborate with the Ophthalmology CBU, and CSI&A colleagues to influence patient-focussed data capabilities and stay informed on the market landscape and competitive outlook
Work closely with Advanced Analytics partners to effectively measure brand performance via secondary data sources; address related questions from senior leadership
Partner with cross-functional teams (e.g., Marketing, Medical Affairs, etc.) to elevate the patient journey in decision-making and ensure patient perspectives are embedded in go-to-market plans
Collaborate with Market Access and Marketing teams to analyze CRM data to understand patient behavior and preferences, identifying opportunities for personalized communication and support; partner with Marketing and IT teams to ensure CRM tools and processes align with patient-centric goals
Execute
Demonstrate proficiency and drive continuous improvement in patient primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues
Oversee the design and execution of all patient-focused primary research, including DTC campaign testing (i.e., creative concepts, messaging and channels)
Ensure all primary market research is conducted in accordance with internal compliance policies and best practices, with agreed upon preferred vendors
Recommend reasonable, evidence driven business-building ideas, while encouraging the use of patient and market insights to inform strategic business decisions
Support the development and refinement of CRM strategies to enhance patient engagement and retention by delivering personalized meaningful experiences
Establish, manage and share outcomes from plans that measure and track performance against critical success factors; support the analysis of DTC campaign performance metrics (e.g., response rates, conversion rates) to optimize patient outreach and engagement
Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management
Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities/strategies, including patient unmet needs, barriers to treatment and opportunities for engagement
Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon
Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions
To be considered for this opportunity, you must have the following:
BA/BS required
12+ years of pharmaceutical/biotech commercial experience (or 10+ years for MBA/MS), in roles of increasing accountability; prior experience with patient-focussed primary market research, biologic medicines and in market-leading brands is required; ophthalmology-specific experience is also desired
12+ years (or 10+ years for MBA/MS) of relevant pharmaceutical/biotech industry experience in Commercial roles with increasing responsibilities and accountabilities
Demonstrated success in using market research to inform and influence important business decisions
Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
Experience in cross-functional communication and consensus building
Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
Strong understanding of data sources and nomenclatures in the product development environment
Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry
Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
Strong analytical skills and strategic thinking ability
Concise and impactful written and verbal communication skills
Demonstrated experience in influencing and driving decision making
Expertise in data visualization and data storytelling of market research findings
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.
Please be advised that at Regeneron, we believe we are most successful and work best when we are together. For that reason, many of Regeneron’s roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location.
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$180,400.00 - $300,700.00