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Staff Financial Group

Director of eCommerce

Staff Financial Group, Charlotte, North Carolina, United States, 28245

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Job Description

Director of eCommerce - Charlotte, NC

Who:

Consumer products company is hiring a results-driven digital leader.

What:

Seeking a Director of eCommerce to lead web and mobile strategy, drive online revenue growth, and enhance digital customer experience.

When:

Position is open immediately.

Where:

Charlotte, North Carolina (Hybrid).

Why:

This is a newly created role to accelerate the company's DTC and omnichannel growth.

Office Environment:

Fast-paced, collaborative, and innovation-focused environment.

Salary:

Generous compensation package including base, bonus, and equity potential.

Position Overview:

The Director of eCommerce will be responsible for developing and executing a cohesive web and mobile strategy, managing digital operations, and driving performance across all digital channels. This role will partner cross-functionally to ensure a seamless, high-converting digital journey.

Key Responsibilities: • Develop and implement a unified web and mobile eCommerce strategy aligned with business objectives • Lead digital team across UX, site operations, performance marketing, and analytics • Manage digital P&L, optimizing investment and ROI across platforms • Oversee performance marketing including paid media, SEO, affiliates, and mobile acquisition • Drive site enhancements across web and mobile for conversion optimization and engagement • Leverage analytics to improve site and app performance, customer journey, and retention • Collaborate cross-functionally with marketing, IT, and creative teams to deliver omnichannel experiences • Manage third-party platform providers and marketplace relationships

Qualifications: • 8+ years of experience in eCommerce with a strong focus on both web and mobile channels • Proven success leading DTC and retail.com initiatives in consumer goods or similar industry • Expertise in eCommerce platforms (e.g., Shopify, Magento), mobile UX, and analytics tools • Demonstrated leadership and cross-functional collaboration skills • Strong strategic thinking, analytical mindset, and execution orientation