Big Blue Marble Academy
Position Overview
The Marketing Manager plays a critical leadership role in developing, implementing, and evaluating the organization’s marketing and communication strategies to build awareness, strengthen community relationships, and drive enrollment growth. This role unites creative storytelling with data-driven strategy to highlight the transformative power of early childhood education.
Key Responsibilities
Strategic Planning & Brand Leadership
Help in development and execution of an annual strategic marketing plan aligned with institutional objectives and enrollment goals.
Define brand voice and ensure consistent application of visual identity and messaging across all platforms and materials.
Conduct competitive analysis and market research to inform positioning and identify emerging opportunities.
Advise leadership on brand strategy, audience insights, and marketing ROI.
Align marketing priorities with developmental milestones and educational outcomes.
Digital Marketing & Campaign Management
Manage online visibility through SEO, Google Ads, remarketing campaigns, and data analytics tools.
Lead social media strategy to engage parents, educators, and community stakeholders with creative, mission-aligned content.
Oversee paid digital campaigns and performance dashboards to assess reach, engagement, and conversion rates.
Develop and manage CRM workflows to nurture prospective families from initial inquiry through enrollment.
Implement A/B testing for continuous campaign optimization.
Content Creation, Media & Communications
Plan and produce original, high-quality content, including blogs, newsletters, videos, and brochures that reflect early learning excellence.
Liaise with teachers and program staff to capture authentic stories from the classroom.
Write and edit press releases and manage relationships with media outlets to promote events, milestones, and achievements.
Ensure accessibility, inclusivity, and ethical representation in all marketing communications.
Enrollment Marketing & Family Engagement
Partner with admissions and early learning staff to design lead-nurturing funnels and retention strategies.
Create marketing assets for open houses, school tours, and community events.
Track and analyze lead generation metrics from inquiries to enrollments using the CRM system.
Coordinate parental feedback loops and measure satisfaction against marketing outcomes.
Community Relations & Partnership Development
Build relationships with community organizations, local businesses, and family networks to promote the center as a trusted educational partner.
Represent the organization at family expos, local fairs, and child development events.
Support the advancement office in donor relations campaigns or grant‑funded outreach initiatives.
Team Oversight
Maintain compliance with all advertising standards, privacy laws (COPPA, FERPA), and brand guidelines.
Qualifications
Education & Experience
Bachelor’s degree in Marketing, Communications, Public Relations, Education Administration, or related field (Master’s preferred).
Minimum of 5 years of experience in marketing, with at least 2 years in education, family services, or early childhood settings.
Proven record of successful campaign management and lead generation in mission-driven or educational organizations.
Skills & Competencies
Strong understanding of early childhood developmental stages and the parent decision-making process.
Exceptional storytelling, editing, and creative communication abilities.
Proficiency in digital tools (Google Analytics, Mailchimp, HubSpot, Canva, CRM systems).
Data interpretation and reporting skills for executive leadership.
Ability to balance multiple priorities and manage projects to deadlines.
Employment is contingent upon successful completion of a background check, pre‑hire screenings, and onboarding processes. All employment is at‑will. BBMA is an equal‑opportunity employer and supports a diverse workforce. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at recruiting@bbmacademy.com.
Contact us at recruiting@bbmacademy.com
#J-18808-Ljbffr
Key Responsibilities
Strategic Planning & Brand Leadership
Help in development and execution of an annual strategic marketing plan aligned with institutional objectives and enrollment goals.
Define brand voice and ensure consistent application of visual identity and messaging across all platforms and materials.
Conduct competitive analysis and market research to inform positioning and identify emerging opportunities.
Advise leadership on brand strategy, audience insights, and marketing ROI.
Align marketing priorities with developmental milestones and educational outcomes.
Digital Marketing & Campaign Management
Manage online visibility through SEO, Google Ads, remarketing campaigns, and data analytics tools.
Lead social media strategy to engage parents, educators, and community stakeholders with creative, mission-aligned content.
Oversee paid digital campaigns and performance dashboards to assess reach, engagement, and conversion rates.
Develop and manage CRM workflows to nurture prospective families from initial inquiry through enrollment.
Implement A/B testing for continuous campaign optimization.
Content Creation, Media & Communications
Plan and produce original, high-quality content, including blogs, newsletters, videos, and brochures that reflect early learning excellence.
Liaise with teachers and program staff to capture authentic stories from the classroom.
Write and edit press releases and manage relationships with media outlets to promote events, milestones, and achievements.
Ensure accessibility, inclusivity, and ethical representation in all marketing communications.
Enrollment Marketing & Family Engagement
Partner with admissions and early learning staff to design lead-nurturing funnels and retention strategies.
Create marketing assets for open houses, school tours, and community events.
Track and analyze lead generation metrics from inquiries to enrollments using the CRM system.
Coordinate parental feedback loops and measure satisfaction against marketing outcomes.
Community Relations & Partnership Development
Build relationships with community organizations, local businesses, and family networks to promote the center as a trusted educational partner.
Represent the organization at family expos, local fairs, and child development events.
Support the advancement office in donor relations campaigns or grant‑funded outreach initiatives.
Team Oversight
Maintain compliance with all advertising standards, privacy laws (COPPA, FERPA), and brand guidelines.
Qualifications
Education & Experience
Bachelor’s degree in Marketing, Communications, Public Relations, Education Administration, or related field (Master’s preferred).
Minimum of 5 years of experience in marketing, with at least 2 years in education, family services, or early childhood settings.
Proven record of successful campaign management and lead generation in mission-driven or educational organizations.
Skills & Competencies
Strong understanding of early childhood developmental stages and the parent decision-making process.
Exceptional storytelling, editing, and creative communication abilities.
Proficiency in digital tools (Google Analytics, Mailchimp, HubSpot, Canva, CRM systems).
Data interpretation and reporting skills for executive leadership.
Ability to balance multiple priorities and manage projects to deadlines.
Employment is contingent upon successful completion of a background check, pre‑hire screenings, and onboarding processes. All employment is at‑will. BBMA is an equal‑opportunity employer and supports a diverse workforce. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at recruiting@bbmacademy.com.
Contact us at recruiting@bbmacademy.com
#J-18808-Ljbffr