The JOY FM
Overview
Charisma Media is a thriving and profitable multimedia company with a global mission: to inspire people to experience the power of the Holy Spirit and change their world. We create products and launch projects that transform lives and bring eternal impact. We are looking for passionate, mission‑minded professionals who share our beliefs and values. If you’re seeking more than just a job and want to make a difference in a supportive, faith‑driven environment, apply.
Core Beliefs & Values We will honor God in all we do, embracing the Bible as our standard. We aim to be a unifying agent among denominations, racial, ethnic, and cultural groups within the body of Christ. We lead by example on integrity in business. We operate as a healthy, growing, and profitable business. We provide our people opportunities for professional and personal growth, expecting loyalty and diligence. We go the second mile and demonstrate a can‑do attitude in our relationships with customers, authors, suppliers, and one another.
Position Summary The Digital Marketing Manager will lead the strategy, execution, and optimization of digital campaigns to promote Charisma Media’s books, authors, and brand across digital channels. This role merges technical marketing expertise with a passion for ministry and publishing, supporting the growth of e‑commerce sales, author reach, and digital engagement. The position requires on‑site work at our Lake Mary, Florida office; we seek local candidates or those able to work in‑person full time.
Key Responsibilities
Campaign Strategy & Execution
Develop and execute full‑funnel digital marketing campaigns to support book launches and evergreen promotions. Manage paid advertising across Meta, Google, Amazon, YouTube, and TikTok platforms. Create and monitor campaign calendars in alignment with release schedules and seasonal priorities. Collaborate with authors and internal stakeholders to build compelling campaigns that reflect audience insight and spiritual impact.
Email & Content Marketing
Oversee email marketing strategy including automation, segmentation, and list growth. Write or manage production of email copy, landing page content, and social media assets. Coordinate the creation of digital assets with the creative team to maintain brand consistency.
Analytics & Optimization
Track and report on KPIs such as CTR, conversion rate, ROAS, and CAC. Use tools such as Google Analytics and Meta Pixel to optimize campaign performance. Conduct A/B tests to improve audience targeting, copy effectiveness, and creative assets.
Author & Influencer Support
Work with authors and ministry partners to maximize exposure and impact for new releases. Provide toolkits, content, and consultation to empower author marketing efforts.
Website & E‑commerce Integration
Coordinate updates to product pages and campaign landing pages in Shopify or retail partners. Monitor SEO performance, recommend improvements, and ensure strong UX for book buyers.
Qualifications
3–5+ years of experience in digital marketing, ideally in publishing, e‑commerce, or ministry‑related organizations.
Proficiency with Google Ads, Meta Business Manager, Mailchimp/Klaviyo, and Shopify/WordPress.
Strong copywriting and content planning skills for Christian audiences.
Data‑driven mindset with ability to interpret marketing analytics and performance reports.
Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
Personal alignment with Charisma Media’s faith‑based mission and values.
Familiarity with Christian audiences, influencers, and ministries.
Prior experience managing book or product launches.
Knowledge of CRM platforms and marketing automation systems.
Understanding of online sales funnels and lead generation strategies.
Language & Communication Skills Excellent written and verbal communication skills in English.
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Core Beliefs & Values We will honor God in all we do, embracing the Bible as our standard. We aim to be a unifying agent among denominations, racial, ethnic, and cultural groups within the body of Christ. We lead by example on integrity in business. We operate as a healthy, growing, and profitable business. We provide our people opportunities for professional and personal growth, expecting loyalty and diligence. We go the second mile and demonstrate a can‑do attitude in our relationships with customers, authors, suppliers, and one another.
Position Summary The Digital Marketing Manager will lead the strategy, execution, and optimization of digital campaigns to promote Charisma Media’s books, authors, and brand across digital channels. This role merges technical marketing expertise with a passion for ministry and publishing, supporting the growth of e‑commerce sales, author reach, and digital engagement. The position requires on‑site work at our Lake Mary, Florida office; we seek local candidates or those able to work in‑person full time.
Key Responsibilities
Campaign Strategy & Execution
Develop and execute full‑funnel digital marketing campaigns to support book launches and evergreen promotions. Manage paid advertising across Meta, Google, Amazon, YouTube, and TikTok platforms. Create and monitor campaign calendars in alignment with release schedules and seasonal priorities. Collaborate with authors and internal stakeholders to build compelling campaigns that reflect audience insight and spiritual impact.
Email & Content Marketing
Oversee email marketing strategy including automation, segmentation, and list growth. Write or manage production of email copy, landing page content, and social media assets. Coordinate the creation of digital assets with the creative team to maintain brand consistency.
Analytics & Optimization
Track and report on KPIs such as CTR, conversion rate, ROAS, and CAC. Use tools such as Google Analytics and Meta Pixel to optimize campaign performance. Conduct A/B tests to improve audience targeting, copy effectiveness, and creative assets.
Author & Influencer Support
Work with authors and ministry partners to maximize exposure and impact for new releases. Provide toolkits, content, and consultation to empower author marketing efforts.
Website & E‑commerce Integration
Coordinate updates to product pages and campaign landing pages in Shopify or retail partners. Monitor SEO performance, recommend improvements, and ensure strong UX for book buyers.
Qualifications
3–5+ years of experience in digital marketing, ideally in publishing, e‑commerce, or ministry‑related organizations.
Proficiency with Google Ads, Meta Business Manager, Mailchimp/Klaviyo, and Shopify/WordPress.
Strong copywriting and content planning skills for Christian audiences.
Data‑driven mindset with ability to interpret marketing analytics and performance reports.
Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
Personal alignment with Charisma Media’s faith‑based mission and values.
Familiarity with Christian audiences, influencers, and ministries.
Prior experience managing book or product launches.
Knowledge of CRM platforms and marketing automation systems.
Understanding of online sales funnels and lead generation strategies.
Language & Communication Skills Excellent written and verbal communication skills in English.
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