Town of Fort Myers Beach, Florida
Digital Marketing & Special Events Coordinator
Town of Fort Myers Beach, Florida, Fort Myers Beach, Florida, us, 33932
Digital Marketing & Special Events Coordinator
Join the Town of Fort Myers Beach to help tell our story, promote community events, and highlight everything that makes our town unique. This role combines creativity, strategy, and community engagement—perfect for someone who thrives in a dynamic, hands‑on environment.
Benefits
100% paid employee health insurance (50% for dependents)
Paid life, disability, and gym membership reimbursement
26 days of PTO + 14 paid holidays annually
Paid parental leave and flexible scheduling
Pension plan with immediate vesting
Position Summary The Digital Marketing & Special Events Coordinator is responsible for developing and implementing marketing, communications, and community engagement initiatives that promote Town programs, events, and services. The Coordinator serves as a creative resource for visual content development, public outreach, and special event planning.
Responsibilities
Develop and manage content for the Town’s website, social media platforms, newsletters, and community outreach materials.
Design and produce promotional materials such as flyers, digital graphics, and event collateral consistent with Town branding standards.
Coordinate with departments to promote programs, initiatives, and public meetings.
Monitor engagement metrics, track campaign performance, and recommend strategies to enhance outreach and community participation.
Maintain the Town’s marketing calendar and assist with public communications during emergency situations.
Plan, organize, and execute Town‑sponsored events, including parades, concerts, holiday celebrations, dedications, and community gatherings.
Coordinate the Town’s special event permitting process, including application intake, departmental review routing, permit issuance, and compliance tracking.
Serve as the liaison between event organizers and Town departments to ensure compliance with policies, insurance, and safety requirements.
Oversee logistics for Town‑sponsored and permitted events, including permits, supplies, vendors, entertainment, volunteers, and staff assignments.
Serve as the on‑site lead during events to ensure smooth operations and a positive participant experience.
Collaborate with internal departments, community partners, and local organizations to enhance programming, sponsorships, and event success.
Support volunteer coordination, recruitment, and recognition efforts for Town events and community programs.
Maintain digital and physical archives of marketing materials, event photos, permits, and promotional content.
Track event and permit‑related budgets, expenditures, and vendor payments in coordination with the Department.
Prepare reports summarizing event outcomes, participation, and community feedback.
Ensure all marketing, permitting, and event activities comply with Town policies, public communication standards, and safety regulations.
Attend assigned meetings and perform other duties as assigned.
Qualifications
Associate’s degree in Marketing, Public Relations, Recreation Management, Hospitality, or a related field; Bachelor’s degree preferred.
Minimum of two (2) years of experience in digital marketing.
Minimum of one (1) year of event coordination or public engagement experience.
Experience coordinating special events within the public sector and knowledge of event permitting processes and municipal regulations desirable.
Relevant working experience in a municipal or public sector setting preferred.
FEMA IS 100, 200, 700 and 800 certification or completion within 30 days of hire.
Knowledge, Skills & Abilities
Knowledge of marketing, public relations, and community engagement strategies.
Knowledge of event planning, special event permitting, coordination, and logistical operations.
Familiarity with municipal operations, permitting processes, and public safety considerations for events.
Basic knowledge of photography, videography, and digital content creation.
Awareness of budgeting, procurement, and vendor coordination for public events and programs.
Strong organizational and project management skills.
Excellent written and verbal communication skills for both internal and public‑facial communications.
Proficiency in social media management, graphic design, and marketing software (e.g., Canva, Adobe Express, Constant Contact).
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
Ability to coordinate and manage all phases of special event permitting, planning, and execution.
Ability to develop and implement creative digital content that promotes community engagement.
Ability to work independently and collaboratively within a team environment.
Ability to remain flexible and adaptive during changing conditions or event logistics.
Ability to lift and carry event materials and equipment up to 25 pounds.
Ability to work evenings, weekends, and holidays to support Town events.
Prolonged periods of sitting at a desk and working on a computer.
Veteran’s Preference The Town of Fort Myers Beach provides Veterans’ Preference in employment for eligible veterans, spouses of veterans, and qualifying family members, in accordance with the Florida Department of Veterans’ Affairs guidelines.
Equal Opportunity Employer Statement The Town of Fort Myers Beach is an Equal Opportunity Employer and a Drug‑free Workplace. Employment at the Town of Fort Myers Beach is contingent upon your successful completion of the following: Pre‑employment drug screening, general background verification.
Salary Salary: $24.09 per hour
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industry Government Administration
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Benefits
100% paid employee health insurance (50% for dependents)
Paid life, disability, and gym membership reimbursement
26 days of PTO + 14 paid holidays annually
Paid parental leave and flexible scheduling
Pension plan with immediate vesting
Position Summary The Digital Marketing & Special Events Coordinator is responsible for developing and implementing marketing, communications, and community engagement initiatives that promote Town programs, events, and services. The Coordinator serves as a creative resource for visual content development, public outreach, and special event planning.
Responsibilities
Develop and manage content for the Town’s website, social media platforms, newsletters, and community outreach materials.
Design and produce promotional materials such as flyers, digital graphics, and event collateral consistent with Town branding standards.
Coordinate with departments to promote programs, initiatives, and public meetings.
Monitor engagement metrics, track campaign performance, and recommend strategies to enhance outreach and community participation.
Maintain the Town’s marketing calendar and assist with public communications during emergency situations.
Plan, organize, and execute Town‑sponsored events, including parades, concerts, holiday celebrations, dedications, and community gatherings.
Coordinate the Town’s special event permitting process, including application intake, departmental review routing, permit issuance, and compliance tracking.
Serve as the liaison between event organizers and Town departments to ensure compliance with policies, insurance, and safety requirements.
Oversee logistics for Town‑sponsored and permitted events, including permits, supplies, vendors, entertainment, volunteers, and staff assignments.
Serve as the on‑site lead during events to ensure smooth operations and a positive participant experience.
Collaborate with internal departments, community partners, and local organizations to enhance programming, sponsorships, and event success.
Support volunteer coordination, recruitment, and recognition efforts for Town events and community programs.
Maintain digital and physical archives of marketing materials, event photos, permits, and promotional content.
Track event and permit‑related budgets, expenditures, and vendor payments in coordination with the Department.
Prepare reports summarizing event outcomes, participation, and community feedback.
Ensure all marketing, permitting, and event activities comply with Town policies, public communication standards, and safety regulations.
Attend assigned meetings and perform other duties as assigned.
Qualifications
Associate’s degree in Marketing, Public Relations, Recreation Management, Hospitality, or a related field; Bachelor’s degree preferred.
Minimum of two (2) years of experience in digital marketing.
Minimum of one (1) year of event coordination or public engagement experience.
Experience coordinating special events within the public sector and knowledge of event permitting processes and municipal regulations desirable.
Relevant working experience in a municipal or public sector setting preferred.
FEMA IS 100, 200, 700 and 800 certification or completion within 30 days of hire.
Knowledge, Skills & Abilities
Knowledge of marketing, public relations, and community engagement strategies.
Knowledge of event planning, special event permitting, coordination, and logistical operations.
Familiarity with municipal operations, permitting processes, and public safety considerations for events.
Basic knowledge of photography, videography, and digital content creation.
Awareness of budgeting, procurement, and vendor coordination for public events and programs.
Strong organizational and project management skills.
Excellent written and verbal communication skills for both internal and public‑facial communications.
Proficiency in social media management, graphic design, and marketing software (e.g., Canva, Adobe Express, Constant Contact).
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
Ability to coordinate and manage all phases of special event permitting, planning, and execution.
Ability to develop and implement creative digital content that promotes community engagement.
Ability to work independently and collaboratively within a team environment.
Ability to remain flexible and adaptive during changing conditions or event logistics.
Ability to lift and carry event materials and equipment up to 25 pounds.
Ability to work evenings, weekends, and holidays to support Town events.
Prolonged periods of sitting at a desk and working on a computer.
Veteran’s Preference The Town of Fort Myers Beach provides Veterans’ Preference in employment for eligible veterans, spouses of veterans, and qualifying family members, in accordance with the Florida Department of Veterans’ Affairs guidelines.
Equal Opportunity Employer Statement The Town of Fort Myers Beach is an Equal Opportunity Employer and a Drug‑free Workplace. Employment at the Town of Fort Myers Beach is contingent upon your successful completion of the following: Pre‑employment drug screening, general background verification.
Salary Salary: $24.09 per hour
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industry Government Administration
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