Confidential
Vice President, Field Segment Marketing Leader
About the Company
Join an internationally acclaimed fixed-income investment management firm known for its expertise in both public and private markets and a commitment to a high-performance, inclusive culture.
Industry
Investment Management
Type
Privately Held
Founded
1971
Employees
1001-5000
Categories
Banking
B2B
Consulting & Professional Services
Enterprise
Investment Management
Asset Management
Financial Services
About the Role
We are seeking a dynamic Vice President, Field Segment Marketing Leader to enhance the financial advisor experience through innovative marketing strategies. This role offers the opportunity to harness both digital and traditional marketing tactics to create impactful segment-specific campaigns. You will collaborate closely with business leaders and sales partners to align on commercial goals and lead agile teams in executing these marketing initiatives.
Key Responsibilities:
Design and implement tailored marketing campaigns for financial advisors, ensuring alignment with business objectives.
Leverage your deep understanding of advisor-centric strategies to drive effective marketing planning.
Utilize data and analytics to inform decisions and enhance campaign effectiveness.
Foster positive relationships across teams to ensure project success.
Continuously learn and adapt to industry trends to keep our marketing strategies cutting-edge.
Qualifications:
5-10 years of B2B marketing experience in financial services.
Bachelor's degree in a relevant field.
Proven track record in developing and executing marketing strategies for financial advisors.
Exceptional organizational and project management skills, with the ability to manage multiple complex initiatives.
Strong communication skills, capable of crafting compelling narratives for sophisticated audiences.
Knowledge of investment products and services, particularly in the fixed-income space.
The ideal candidate will be proactive, strategic, and results-driven, with a strong work ethic and a commitment to excellence. Travel is expected to be less than 10% of the role.