Grand Sierra Resort
Advertising & Marketing Content Specialist
Grand Sierra Resort, Reno, Nevada, United States, 89550
Advertising & Marketing Content Specialist
Join to apply for the
Advertising & Marketing Content Specialist
role at
Grand Sierra Resort Advertising & Marketing Content Specialist
1 day ago Be among the first 25 applicants Join to apply for the
Advertising & Marketing Content Specialist
role at
Grand Sierra Resort Essential Duties And Responsibilities
Monitor multiple sources (e.g., email, systems, meetings, reports) to identify content intended for publication on digital channels including but not limited to: Casino Marketing offers, special events, entertainment events, hotel offers, local and regional events Third-party online resources such as Yelp, Google, TripAdvisor, etc. Populate and manage content using a variety of tools including but not limited to: GSR websites content, casino/loyalty portal, interactive kiosks, digital signage, email, social media Effectively use multiple content management systems including: Web content management (such as HubSpot CMS, WordPress, etc.) Digital Signage content management (such as Four Winds, Poppulo, PiSignage, BrightSign, etc.) Third-party content management (such as Yelp Biz, Google My Business, etc.) B2B content management (such as, Agilysys rGuest suite, Passkey, etc.) Maintain content as needed in order to best represent the products and services of Grand Sierra Resort and Casino including but not limited to: Copy / text, Database records, Images, Documents Ensure content initiatives are consistent, accurate, provide engaging offer-related information and maximize customer retention. Collaborate with key department leads and management to deliver effective marketing content to meet the business objectives at the lowest possible cost (time and financial). Collaborate with designers, product/service marketers, sales professionals, and external influencers and industry experts to ensure content meets the needs of both key stakeholders and our audience. Assist to create training and procedural documentation to aid secure web site member services team to effectively manage user profile accounts. Develop and manage content calendar and organization workflows to solicit and manage content updates from business segments throughout property. Maintain library of creative assets for advertising and marketing needs. Assist in production of large format print assets (e.g., posters) using in-house print facility. Any other duties as assigned within the scope of this position.
Essential Duties And Responsibilities
Primary duties and responsibilities include, but are not limited to, the following:
Monitor multiple sources (e.g., email, systems, meetings, reports) to identify content intended for publication on digital channels including but not limited to: Casino Marketing offers, special events, entertainment events, hotel offers, local and regional events Third-party online resources such as Yelp, Google, TripAdvisor, etc. Populate and manage content using a variety of tools including but not limited to: GSR websites content, casino/loyalty portal, interactive kiosks, digital signage, email, social media Effectively use multiple content management systems including: Web content management (such as HubSpot CMS, WordPress, etc.) Digital Signage content management (such as Four Winds, Poppulo, PiSignage, BrightSign, etc.) Third-party content management (such as Yelp Biz, Google My Business, etc.) B2B content management (such as, Agilysys rGuest suite, Passkey, etc.) Maintain content as needed in order to best represent the products and services of Grand Sierra Resort and Casino including but not limited to: Copy / text, Database records, Images, Documents Ensure content initiatives are consistent, accurate, provide engaging offer-related information and maximize customer retention. Collaborate with key department leads and management to deliver effective marketing content to meet the business objectives at the lowest possible cost (time and financial). Collaborate with designers, product/service marketers, sales professionals, and external influencers and industry experts to ensure content meets the needs of both key stakeholders and our audience. Assist to create training and procedural documentation to aid secure web site member services team to effectively manage user profile accounts. Develop and manage content calendar and organization workflows to solicit and manage content updates from business segments throughout property. Maintain library of creative assets for advertising and marketing needs. Assist in production of large format print assets (e.g., posters) using in-house print facility. Any other duties as assigned within the scope of this position.
Knowledge/Skills/Abilities
Superior organizational, time management and communication skills are required. Demonstrated ability to produce high quality content and complete tasks with consistency and accuracy. Proficiency in standard business applications such as MS Word, Google Docs, MS Excel, Google Sheets MS Power Point, Google Forms, and others. High level of accuracy and attention to detail. Provide excellent guest service to internal clients, outside vendors and property guests. Ability to work effectively, independently, and efficiently in a fast-paced environment of multiple projects within established timelines in a high-pressure environment. Strong written, oral communication, interpersonal skills. Flexible and adaptable in regard to learning and understanding new technologies and practices. Ability to conduct research into application and software related issues and products. Highly logical and technically proficient. Keen attention to detail with proven analytical and problem-solving abilities. Ability of simple math, and complex reading, writing, and task completion skills is required. Must have the following skills: clerical, coordination, analyzing, following instructions, influencing others, problem solving, and independent judgment. Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate. Must be a minimum of 21 years of age.
EDUCATION And/or EXPERIENCE
Bachelor’s degree in Business, Marketing or minimum of 3 years’ marketing/advertising experience is required or any combination of education, training, or experience that provides the required knowledge, skills, and abilities. Previous experience in casino/resort industry and brand management is preferred.
PHYSICAL DEMANDS
While performing the duties of this job, the team member is constantly sitting and occasionally standing, walking, reaching overhead, bending over, crouching, and kneeling during the duration of their shift. Must be able to push/pull 50lbs or less occasionally. The team member will constantly have repetitive use of both hands, frequent light grasping motions, and occasional firm/strong grasping motions. Finger dexterity of both hands will be constantly required. Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision. The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
Work performed indoors and outdoors, alone and frequently with and around others. Team Member will perform work face-to-face including verbal contact with others on extended shifts around computer equipment. The noise level in the work environment is usually quiet to moderate. Team Member may be exposed to moving objects, solvents/oils, and/or secondhand smoke. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Management and Manufacturing Industries Hospitality Referrals increase your chances of interviewing at Grand Sierra Resort by 2x Sign in to set job alerts for “Marketing Content Specialist” roles.
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Join to apply for the
Advertising & Marketing Content Specialist
role at
Grand Sierra Resort Advertising & Marketing Content Specialist
1 day ago Be among the first 25 applicants Join to apply for the
Advertising & Marketing Content Specialist
role at
Grand Sierra Resort Essential Duties And Responsibilities
Monitor multiple sources (e.g., email, systems, meetings, reports) to identify content intended for publication on digital channels including but not limited to: Casino Marketing offers, special events, entertainment events, hotel offers, local and regional events Third-party online resources such as Yelp, Google, TripAdvisor, etc. Populate and manage content using a variety of tools including but not limited to: GSR websites content, casino/loyalty portal, interactive kiosks, digital signage, email, social media Effectively use multiple content management systems including: Web content management (such as HubSpot CMS, WordPress, etc.) Digital Signage content management (such as Four Winds, Poppulo, PiSignage, BrightSign, etc.) Third-party content management (such as Yelp Biz, Google My Business, etc.) B2B content management (such as, Agilysys rGuest suite, Passkey, etc.) Maintain content as needed in order to best represent the products and services of Grand Sierra Resort and Casino including but not limited to: Copy / text, Database records, Images, Documents Ensure content initiatives are consistent, accurate, provide engaging offer-related information and maximize customer retention. Collaborate with key department leads and management to deliver effective marketing content to meet the business objectives at the lowest possible cost (time and financial). Collaborate with designers, product/service marketers, sales professionals, and external influencers and industry experts to ensure content meets the needs of both key stakeholders and our audience. Assist to create training and procedural documentation to aid secure web site member services team to effectively manage user profile accounts. Develop and manage content calendar and organization workflows to solicit and manage content updates from business segments throughout property. Maintain library of creative assets for advertising and marketing needs. Assist in production of large format print assets (e.g., posters) using in-house print facility. Any other duties as assigned within the scope of this position.
Essential Duties And Responsibilities
Primary duties and responsibilities include, but are not limited to, the following:
Monitor multiple sources (e.g., email, systems, meetings, reports) to identify content intended for publication on digital channels including but not limited to: Casino Marketing offers, special events, entertainment events, hotel offers, local and regional events Third-party online resources such as Yelp, Google, TripAdvisor, etc. Populate and manage content using a variety of tools including but not limited to: GSR websites content, casino/loyalty portal, interactive kiosks, digital signage, email, social media Effectively use multiple content management systems including: Web content management (such as HubSpot CMS, WordPress, etc.) Digital Signage content management (such as Four Winds, Poppulo, PiSignage, BrightSign, etc.) Third-party content management (such as Yelp Biz, Google My Business, etc.) B2B content management (such as, Agilysys rGuest suite, Passkey, etc.) Maintain content as needed in order to best represent the products and services of Grand Sierra Resort and Casino including but not limited to: Copy / text, Database records, Images, Documents Ensure content initiatives are consistent, accurate, provide engaging offer-related information and maximize customer retention. Collaborate with key department leads and management to deliver effective marketing content to meet the business objectives at the lowest possible cost (time and financial). Collaborate with designers, product/service marketers, sales professionals, and external influencers and industry experts to ensure content meets the needs of both key stakeholders and our audience. Assist to create training and procedural documentation to aid secure web site member services team to effectively manage user profile accounts. Develop and manage content calendar and organization workflows to solicit and manage content updates from business segments throughout property. Maintain library of creative assets for advertising and marketing needs. Assist in production of large format print assets (e.g., posters) using in-house print facility. Any other duties as assigned within the scope of this position.
Knowledge/Skills/Abilities
Superior organizational, time management and communication skills are required. Demonstrated ability to produce high quality content and complete tasks with consistency and accuracy. Proficiency in standard business applications such as MS Word, Google Docs, MS Excel, Google Sheets MS Power Point, Google Forms, and others. High level of accuracy and attention to detail. Provide excellent guest service to internal clients, outside vendors and property guests. Ability to work effectively, independently, and efficiently in a fast-paced environment of multiple projects within established timelines in a high-pressure environment. Strong written, oral communication, interpersonal skills. Flexible and adaptable in regard to learning and understanding new technologies and practices. Ability to conduct research into application and software related issues and products. Highly logical and technically proficient. Keen attention to detail with proven analytical and problem-solving abilities. Ability of simple math, and complex reading, writing, and task completion skills is required. Must have the following skills: clerical, coordination, analyzing, following instructions, influencing others, problem solving, and independent judgment. Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate. Must be a minimum of 21 years of age.
EDUCATION And/or EXPERIENCE
Bachelor’s degree in Business, Marketing or minimum of 3 years’ marketing/advertising experience is required or any combination of education, training, or experience that provides the required knowledge, skills, and abilities. Previous experience in casino/resort industry and brand management is preferred.
PHYSICAL DEMANDS
While performing the duties of this job, the team member is constantly sitting and occasionally standing, walking, reaching overhead, bending over, crouching, and kneeling during the duration of their shift. Must be able to push/pull 50lbs or less occasionally. The team member will constantly have repetitive use of both hands, frequent light grasping motions, and occasional firm/strong grasping motions. Finger dexterity of both hands will be constantly required. Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision. The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
Work performed indoors and outdoors, alone and frequently with and around others. Team Member will perform work face-to-face including verbal contact with others on extended shifts around computer equipment. The noise level in the work environment is usually quiet to moderate. Team Member may be exposed to moving objects, solvents/oils, and/or secondhand smoke. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Management and Manufacturing Industries Hospitality Referrals increase your chances of interviewing at Grand Sierra Resort by 2x Sign in to set job alerts for “Marketing Content Specialist” roles.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr