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See's Candies

Marketing Manager

See's Candies, San Francisco, California, United States, 94199

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See's Candies **Work is Sweet!**

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.

See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service.

Job Description Summary

To effectively strategize, create, execute and manage a broad range of marketing, promotion, and advertising programs for retail, fundraising, and B2B businesses. Leverage creative, strategic and analytical skills to solve seasonal and ongoing business challenges.

The pay range for this position at commencement of employment is expected to be between $118,000 to $130,000 per year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Job Description

**Key Responsibilities:**

Develop, manage and support integrated and omni-channel marketing campaigns. Responsible for execution, from planning stages through creative direction, and analysis. Includes, but not limited to: E-mail and SMS marketing program Traditional/print campaigns Promotions and offers Marketing collateral Mall and shop location marketing Marketing liaison for Volume Savings team (Corporate Gifting & Events and Fundraising) Retail marketing Directly manage two Marketing Associates. Collaborate with retail, ecommerce, wholesale and merchandising partners to understand annual and seasonal business goals in support of planning compelling marketing programs. Partner with Senior Marketing Manager, Director of Marketing and channel owners to develop, execute and analyze promotions. Includes ownership of terms & conditions and communication of approved promotions to relevant departments. Collaborate with marketing team to align strategies and ensure consistent customer experience across all marketing channels. Own and manage email and SMS content strategy and content calendar. Partner with Marketing Solutions Manager to build email campaigns relevant to determined customer journeys. Lead weekly meetings and collaborate with channel inventory managers to ensure product availability for planned marketing campaigns. Partner with Marketing Associates to write effective creative briefs for internal creative team and external agencies. Conduct creative reviews and provide approvals ensuring integrity of brand voice, product accuracy, and sales goals. Strategize and develop target markets, segmentation and budgets for advertising activities. Strategize and own customer and employee survey programs, including goal setting, content, execution and reporting. Monitor the marketplace for industry best practices providing perspective on best-in-class email and traditional marketing opportunities. Foster and maintain purposeful and influential relationships with senior leadership and internal partners including but not limited to creative, retail, shops, wholesale, e-commerce, digital marketing, merchandising and manufacturing. Implement measures to ensure programs can be monitored for effectiveness. Report on key performance indicators. Protect and manage the See's Brand at all times. Directly manage Marketing Associates, provide feedback and professional development. Performs special projects as assigned by management. Responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness. All See's staff must be committed to the company's core principles and workplace values, including diversity and inclusion.

Core Capabilities

Relationship management: internal and external. Strong communication skills Project management:

Highly organized Prioritizes and manages multiple and competing priorities Effective and efficient time management

Prepare and assess success of programs against key Performance Indicators (KPIs). Budget management. Provide quality assurance (QA).

Minimum Qualifications

Seven to ten years of marketing and advertising experience with a multi-channel retailer, preferably with annual sales in excess of $500M. Relevant print media buying/planning, event and retailer marketing experience. Strong analytic and problem-solving skills, detail-oriented mind-set and ability to manage multiple projects and priorities. Self-starter who takes initiative with strong planning and project management skills. Proven ability to work under tight deadlines and adapt to shifting priorities. Strong interpersonal skills. Experience managing and negotiating with partners/vendors. Experience with Salesforce Marketing Cloud, Google Analytics and Survey Monkey preferred. Proven ability to run successful campaigns with little supervision. Exceptional verbal, written and presentation skills Bachelor's degree in Marketing, Communication or related field; equivalent related work experience may be considered in lieu of degree. Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

_See's is an EOE

See's will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance \#131192 and Los Angeles Municipal Code 189.00)._ Seniority level

Seniority level Mid-Senior level Employment type

Employment type Other Job function

Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at See's Candies by 2x Get notified about new Marketing Manager jobs in

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