Ashley Furniture Industries
Influencer Partnership Management
Manage mid‑tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships.
Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met.
Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking.
Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long‑term collaboration opportunities.
Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members.
Track influencer campaign performance and provide insights for optimization and strategic planning.
UGC Strategy & Campaign Development
Develop and execute comprehensive UGC strategies that align with Ashley's brand objectives and drive measurable engagement across all social platforms.
Design customer‑facing UGC campaigns that encourage authentic content creation showcasing Ashley products and brand experiences.
Create campaign frameworks, content themes, and engagement tactics that motivate customer participation and organic brand advocacy.
Develop seasonal and product‑specific UGC initiatives that support broader marketing campaigns and product launches.
Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style.
UGC Creator Network Management
Build, recruit, and manage a diverse network of dedicated UGC creators who specialize in producing authentic, native‑style content for Ashley.
Identify and vet UGC creators across different demographics, aesthetics, and content styles to ensure broad representation and appeal.
Develop creator briefs, content requirements, and brand guidelines specifically tailored for UGC‑style content production.
Negotiate rates, manage contracts, and establish ongoing relationships with UGC creators to ensure scalable, budget‑efficient content creation.
Coordinate content production schedules, deliverables, and approval processes to maintain consistent content flow.
Content Curation & Amplification
Curate high‑quality content from influencer partnerships, customer campaigns, and creator networks for use across Ashley's owned social channels and marketing campaigns.
Develop content approval workflows in partnership with creative that balance quality standards with authentic, unpolished aesthetic requirements.
Create systems for organizing, tagging, and cataloging influencer and UGC assets for easy access and reuse across marketing touchpoints.
Coordinate with Social Media and Creative teams to integrate influencer and UGC content into broader content calendars and campaign strategies.
Refine legal frameworks and permissions for influencer and UGC content usage across all marketing channels and platforms.
Community Engagement & Advocacy
Execute engagement strategies that encourage ongoing customer participation in brand initiatives and conversations.
Develop incentive programs, contests, and community challenges that drive content creation and social amplification.
Monitor and respond to customer‑generated content to foster community connection and encourage continued participation.
Identify and nurture potential brand advocates within the customer community for long‑term partnership opportunities.
Create recognition programs that celebrate and reward top‑performing customer content creators and reward top‑performing influencers and customer content creators.
Performance Management & Optimization
Track and analyze influencer and UGC campaign performance against established KPIs including content volume, engagement, reach, and conversion metrics.
Develop reporting frameworks that demonstrate influencer and UGC impact on brand awareness, social media performance, and creative usage.
Monitor creator performance and content effectiveness to optimize network composition and campaign strategies.
Provide insights and recommendations for continuous program improvement and budget optimization.
Analyze competitor influencer and UGC strategies and industry trends to identify opportunities for innovation and differentiation.
Budget & Operations Management
Manage influencer and UGC program budgets, including creator payments, campaign incentives, and platform costs.
Develop cost‑effective strategies for content production that maximize volume while maintaining quality standards.
Track spending against performance metrics to ensure efficient budget allocation and strong ROI.
Establish operational processes for creator onboarding, content approval, and payment management.
Maintain organized databases of creator information, contract terms, and performance history.
Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to.
Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
Audit, maintain and ensure employee time‑keeping and absentee records are accurate.
Manage resources to optimize equipment, facilities, employees, methods and materials.
Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company‑offered learning opportunities.
Demonstrate the Company’s Core and Growth Values in the performance of all job functions.
Job Qualifications
Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
5+ years in social media marketing, content marketing, community management, or digital marketing.
2+ years managing influencer programs, UGC campaigns, creator networks, or content production workflows.
Proven experience developing and executing influencer and UGC campaigns across multiple social media platforms.
Strong understanding of social media trends, content creation, and community engagement best practices.
Experience with content management systems, social media management tools, and creator management platforms.
Demonstrated ability to manage budgets, negotiate creator contracts, and track performance metrics.
Excellent project management skills with ability to coordinate multiple campaigns and creators simultaneously.
Strong written communication skills and experience creating creator briefs and campaign guidelines.
Experience in retail, lifestyle, or consumer brands preferred.
Understanding of FTC compliance and legal requirements for sponsored content and creator partnerships.
Creative eye for identifying high‑quality, on‑brand content and emerging content trends.
Knowledge, Skills And Abilities
Strong attention to detail.
Excellent verbal and written communication skills.
Excellent interpersonal skills.
Effective time management and organizational skills.
Work independently as well as in a team environment.
Document management system.
Analytical and problem solving skills.
Maintain confidentiality.
Working knowledge of Continuous Improvement.
Handle multiple projects simultaneously within established time constraints.
Proficient computer skills, including experience with Microsoft Office Suite, internet.
Perform under strong demands in a fast‑paced environment.
Work professionally with customers and co‑workers to efficiently serve our customers, treating both with enthusiasm and respect.
Display empathy, understanding and patience with employees and external customers.
Respond professionally in situations with difficult employee/vendor/customer issues or inquiries.
Schedule Expectations
Position required to travel occasionally.
Flexible and willing to work extended hours when necessary.
Job Competencies
Ethics and values.
Integrity and trust.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Furniture and Home Furnishings Manufacturing
#J-18808-Ljbffr
Manage mid‑tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships.
Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met.
Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking.
Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long‑term collaboration opportunities.
Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members.
Track influencer campaign performance and provide insights for optimization and strategic planning.
UGC Strategy & Campaign Development
Develop and execute comprehensive UGC strategies that align with Ashley's brand objectives and drive measurable engagement across all social platforms.
Design customer‑facing UGC campaigns that encourage authentic content creation showcasing Ashley products and brand experiences.
Create campaign frameworks, content themes, and engagement tactics that motivate customer participation and organic brand advocacy.
Develop seasonal and product‑specific UGC initiatives that support broader marketing campaigns and product launches.
Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style.
UGC Creator Network Management
Build, recruit, and manage a diverse network of dedicated UGC creators who specialize in producing authentic, native‑style content for Ashley.
Identify and vet UGC creators across different demographics, aesthetics, and content styles to ensure broad representation and appeal.
Develop creator briefs, content requirements, and brand guidelines specifically tailored for UGC‑style content production.
Negotiate rates, manage contracts, and establish ongoing relationships with UGC creators to ensure scalable, budget‑efficient content creation.
Coordinate content production schedules, deliverables, and approval processes to maintain consistent content flow.
Content Curation & Amplification
Curate high‑quality content from influencer partnerships, customer campaigns, and creator networks for use across Ashley's owned social channels and marketing campaigns.
Develop content approval workflows in partnership with creative that balance quality standards with authentic, unpolished aesthetic requirements.
Create systems for organizing, tagging, and cataloging influencer and UGC assets for easy access and reuse across marketing touchpoints.
Coordinate with Social Media and Creative teams to integrate influencer and UGC content into broader content calendars and campaign strategies.
Refine legal frameworks and permissions for influencer and UGC content usage across all marketing channels and platforms.
Community Engagement & Advocacy
Execute engagement strategies that encourage ongoing customer participation in brand initiatives and conversations.
Develop incentive programs, contests, and community challenges that drive content creation and social amplification.
Monitor and respond to customer‑generated content to foster community connection and encourage continued participation.
Identify and nurture potential brand advocates within the customer community for long‑term partnership opportunities.
Create recognition programs that celebrate and reward top‑performing customer content creators and reward top‑performing influencers and customer content creators.
Performance Management & Optimization
Track and analyze influencer and UGC campaign performance against established KPIs including content volume, engagement, reach, and conversion metrics.
Develop reporting frameworks that demonstrate influencer and UGC impact on brand awareness, social media performance, and creative usage.
Monitor creator performance and content effectiveness to optimize network composition and campaign strategies.
Provide insights and recommendations for continuous program improvement and budget optimization.
Analyze competitor influencer and UGC strategies and industry trends to identify opportunities for innovation and differentiation.
Budget & Operations Management
Manage influencer and UGC program budgets, including creator payments, campaign incentives, and platform costs.
Develop cost‑effective strategies for content production that maximize volume while maintaining quality standards.
Track spending against performance metrics to ensure efficient budget allocation and strong ROI.
Establish operational processes for creator onboarding, content approval, and payment management.
Maintain organized databases of creator information, contract terms, and performance history.
Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to.
Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
Audit, maintain and ensure employee time‑keeping and absentee records are accurate.
Manage resources to optimize equipment, facilities, employees, methods and materials.
Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company‑offered learning opportunities.
Demonstrate the Company’s Core and Growth Values in the performance of all job functions.
Job Qualifications
Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
5+ years in social media marketing, content marketing, community management, or digital marketing.
2+ years managing influencer programs, UGC campaigns, creator networks, or content production workflows.
Proven experience developing and executing influencer and UGC campaigns across multiple social media platforms.
Strong understanding of social media trends, content creation, and community engagement best practices.
Experience with content management systems, social media management tools, and creator management platforms.
Demonstrated ability to manage budgets, negotiate creator contracts, and track performance metrics.
Excellent project management skills with ability to coordinate multiple campaigns and creators simultaneously.
Strong written communication skills and experience creating creator briefs and campaign guidelines.
Experience in retail, lifestyle, or consumer brands preferred.
Understanding of FTC compliance and legal requirements for sponsored content and creator partnerships.
Creative eye for identifying high‑quality, on‑brand content and emerging content trends.
Knowledge, Skills And Abilities
Strong attention to detail.
Excellent verbal and written communication skills.
Excellent interpersonal skills.
Effective time management and organizational skills.
Work independently as well as in a team environment.
Document management system.
Analytical and problem solving skills.
Maintain confidentiality.
Working knowledge of Continuous Improvement.
Handle multiple projects simultaneously within established time constraints.
Proficient computer skills, including experience with Microsoft Office Suite, internet.
Perform under strong demands in a fast‑paced environment.
Work professionally with customers and co‑workers to efficiently serve our customers, treating both with enthusiasm and respect.
Display empathy, understanding and patience with employees and external customers.
Respond professionally in situations with difficult employee/vendor/customer issues or inquiries.
Schedule Expectations
Position required to travel occasionally.
Flexible and willing to work extended hours when necessary.
Job Competencies
Ethics and values.
Integrity and trust.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Furniture and Home Furnishings Manufacturing
#J-18808-Ljbffr