(MALIN+GOETZ)
Senior Manager of Global Brand Marketing + Social Communications
(MALIN+GOETZ), New York, New York, us, 10261
Senior Manager of Global Brand Marketing + Social Communications
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Senior Manager of Global Brand Marketing + Social Communications
role at
(MALIN+GOETZ) . Location: New York, NY (hybrid work).
Company Description (MALIN+GOETZ) is a fast‑growing, founder‑based gender‑neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London, Hong Kong, and Shanghai, plus an expanding online presence, including Amazon. The brand is listed internationally with 600+ high‑end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford, and Sephora, and partners with 5‑star hotels, spas, fitness studios, and airlines. We champion humanity, empathy, and fighting for justice, embedding these values into everything we do.
Position Summary Responsible for maintaining a company or individual’s public image through the implementation of marketing and communication initiatives.
Essential Duties and Responsibilities
Develop strategy and manage execution of 360 brand marketing and communications amplification across new product launches and repromotions.
Ensure international teams have toolkits to execute global marketing plans locally.
Lead media partnerships and buys for digital, social, and out‑of‑home advertising.
Lead all talent marketing for M+G including paid ambassadors, campaign influencers, always‑on digital approach and organic influencer advocates.
Develop and execute multi‑faceted influencer strategy through content facilitation and briefing, contracting and negotiations, budget management and KPI reporting of each influencer campaign.
Manage global strategy for social media across all channels to ensure our brand generates awareness and positive perceptions aligned with our target audiences and business goals.
Manage creative direction for all original social media branded content.
Develop, manage, and allocate marketing, creative, and education budgets for brand.
Competencies
Achievement Focus
— Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
Communications
— Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.
Managing Customer Focus
— Develops new approaches to meeting customer needs. Establishes customer service standards. Monitors customer satisfaction. Promotes customer focus. Provides training in customer service delivery.
Managing People
— Develops subordinates’ skills and encourages growth. Includes subordinates in planning. Makes self available to subordinates. Provides direction and gains compliance. Provides regular performance feedback. Takes responsibility for subordinates’ activities.
Planning and Organization
— Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.
Problem Solving
— Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem‑solving situations.
Qualifications Education/Experience:
Bachelor’s degree from a four‑year college or university; or one to two years related experience and/or training; or an equivalent combination of education and experience. Other Requirements:
See essential duties for required skills and abilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits
The estimated salary range for this position is $95,000 to $125,000.
The New York corporate office is hybrid (3 days in‑office, 2 days work from home).
Dog‑friendly office environment.
Full‑time employees are eligible for medical, dental, and vision insurance, employer‑paid life insurance, 401(k) plan, pre‑tax commuter benefits, quarterly gratis, employee discount, long‑term and short‑term disability leave, and more.
Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.
Language Ability Read, analyze, and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.
Mathematical Ability Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Compute rate, ratio and percent, and draw and interpret bar graphs.
Reasoning Ability Define problems, collect data, establish facts and draw valid conclusions. Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills MS Office.
Supervisory Responsibilities Manages subordinate employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision.
Seniority level Director
Employment type Full‑time
Job function Marketing
Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing
(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
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Senior Manager of Global Brand Marketing + Social Communications
role at
(MALIN+GOETZ) . Location: New York, NY (hybrid work).
Company Description (MALIN+GOETZ) is a fast‑growing, founder‑based gender‑neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London, Hong Kong, and Shanghai, plus an expanding online presence, including Amazon. The brand is listed internationally with 600+ high‑end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford, and Sephora, and partners with 5‑star hotels, spas, fitness studios, and airlines. We champion humanity, empathy, and fighting for justice, embedding these values into everything we do.
Position Summary Responsible for maintaining a company or individual’s public image through the implementation of marketing and communication initiatives.
Essential Duties and Responsibilities
Develop strategy and manage execution of 360 brand marketing and communications amplification across new product launches and repromotions.
Ensure international teams have toolkits to execute global marketing plans locally.
Lead media partnerships and buys for digital, social, and out‑of‑home advertising.
Lead all talent marketing for M+G including paid ambassadors, campaign influencers, always‑on digital approach and organic influencer advocates.
Develop and execute multi‑faceted influencer strategy through content facilitation and briefing, contracting and negotiations, budget management and KPI reporting of each influencer campaign.
Manage global strategy for social media across all channels to ensure our brand generates awareness and positive perceptions aligned with our target audiences and business goals.
Manage creative direction for all original social media branded content.
Develop, manage, and allocate marketing, creative, and education budgets for brand.
Competencies
Achievement Focus
— Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
Communications
— Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.
Managing Customer Focus
— Develops new approaches to meeting customer needs. Establishes customer service standards. Monitors customer satisfaction. Promotes customer focus. Provides training in customer service delivery.
Managing People
— Develops subordinates’ skills and encourages growth. Includes subordinates in planning. Makes self available to subordinates. Provides direction and gains compliance. Provides regular performance feedback. Takes responsibility for subordinates’ activities.
Planning and Organization
— Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.
Problem Solving
— Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem‑solving situations.
Qualifications Education/Experience:
Bachelor’s degree from a four‑year college or university; or one to two years related experience and/or training; or an equivalent combination of education and experience. Other Requirements:
See essential duties for required skills and abilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits
The estimated salary range for this position is $95,000 to $125,000.
The New York corporate office is hybrid (3 days in‑office, 2 days work from home).
Dog‑friendly office environment.
Full‑time employees are eligible for medical, dental, and vision insurance, employer‑paid life insurance, 401(k) plan, pre‑tax commuter benefits, quarterly gratis, employee discount, long‑term and short‑term disability leave, and more.
Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.
Language Ability Read, analyze, and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.
Mathematical Ability Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Compute rate, ratio and percent, and draw and interpret bar graphs.
Reasoning Ability Define problems, collect data, establish facts and draw valid conclusions. Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills MS Office.
Supervisory Responsibilities Manages subordinate employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision.
Seniority level Director
Employment type Full‑time
Job function Marketing
Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing
(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
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