YETI
BBQ + Beer Community Marketing Specialist
Join YETI as the BBQ + Beer Community Marketing Specialist and help grow brand awareness among BBQ and beer enthusiasts. This role represents YETI at events, manages ambassador relationships, and tailors marketing efforts to these communities. Responsibilities
Cultivate and manage relationships with YETI’s BBQ and Beer ambassadors. Build and maintain partnerships with global barbecue and beer industry brands. Drive experiential activations for YETI at BBQ events, beer festivals, and related community events. Contribute to the development of content for YETI’s website, blog, and advertising campaigns. Support BBQ and beer-focused social media content. Assist in media planning and advertising strategy targeting BBQ and beer enthusiast audiences. Collaborate cross‑functionally to ensure authentic and effective communication to these communities. Travel frequently (30%+), with seasonal variation based on event schedules. Qualifications
2+ years of professional experience in the BBQ or beer industries with a deep personal passion for both. 2+ years of marketing, advertising, or media experience, preferably with consumer brands or agencies. Proven success in event activation, brand partnerships, and working with personalities or ambassadors. Strong strategic marketing skills with the ability to articulate and execute a clear vision. Excellent interpersonal, written, and verbal communication skills. Ability to manage budgets and deliver high‑quality programs on time and within scope. Highly organized, creative, and capable of prioritizing in fast‑paced, entrepreneurial environments. Deep knowledge of BBQ and Beer culture and regional styles. Bachelor’s degree required. Alignment with YETI’s Core Values and passion for the brand and community. Benefits & Perks
Click
here
to learn about the benefits and perks YETI offers. YETI is proud to be an Equal Opportunity Employer. All applicants will be considered without regard to race, color, religion, sex, gender identity, nationality, disability, or any other protected characteristic. #J-18808-Ljbffr
Join YETI as the BBQ + Beer Community Marketing Specialist and help grow brand awareness among BBQ and beer enthusiasts. This role represents YETI at events, manages ambassador relationships, and tailors marketing efforts to these communities. Responsibilities
Cultivate and manage relationships with YETI’s BBQ and Beer ambassadors. Build and maintain partnerships with global barbecue and beer industry brands. Drive experiential activations for YETI at BBQ events, beer festivals, and related community events. Contribute to the development of content for YETI’s website, blog, and advertising campaigns. Support BBQ and beer-focused social media content. Assist in media planning and advertising strategy targeting BBQ and beer enthusiast audiences. Collaborate cross‑functionally to ensure authentic and effective communication to these communities. Travel frequently (30%+), with seasonal variation based on event schedules. Qualifications
2+ years of professional experience in the BBQ or beer industries with a deep personal passion for both. 2+ years of marketing, advertising, or media experience, preferably with consumer brands or agencies. Proven success in event activation, brand partnerships, and working with personalities or ambassadors. Strong strategic marketing skills with the ability to articulate and execute a clear vision. Excellent interpersonal, written, and verbal communication skills. Ability to manage budgets and deliver high‑quality programs on time and within scope. Highly organized, creative, and capable of prioritizing in fast‑paced, entrepreneurial environments. Deep knowledge of BBQ and Beer culture and regional styles. Bachelor’s degree required. Alignment with YETI’s Core Values and passion for the brand and community. Benefits & Perks
Click
here
to learn about the benefits and perks YETI offers. YETI is proud to be an Equal Opportunity Employer. All applicants will be considered without regard to race, color, religion, sex, gender identity, nationality, disability, or any other protected characteristic. #J-18808-Ljbffr