BlueScope Coated Products
Company Description
Coated Products North America (CPNA) is part of the BlueScope group of companies located in 12 countries and employs over 14,000 employees. As a leading international supplier of steel products and solutions, principally focused on the global building and construction industry, we believe that our people are our strength. Having a diverse and inclusive workplace enables us to improve our capability and ensure continued, sustainable success.
Position Marketing Manager
– Sacramento, CA
Welcome to NS BlueScope Coated Products North America (CPNA), a joint venture between BlueScope and Nippon Steel. Our team of 600 people is our strength, and we want our people to be safe, successful and well. We love what we do. We’re committed to being leaders in creating and inspiring metal into a wide range of finished products including metal roofing, siding and decking – building beauty and strength in our communities. Our brands include Steelscape, ASC Building Products, ASC Steel Deck and AEP Span.
Working in close-knit teams, our culture feels like a local business while benefiting from the scale of the group and global organization. Joining the CPNA team means you’ll play your part in our ongoing success as we consistently deliver for our customers and strengthen our communities, now and into the future.
Purpose The Marketing Manager leads the development and implementation of strategies, plans, and programs that drive brand awareness, demand generation, and lead conversion. The Marketing Manager supports business plans & company strategies through direct partnering with customers, sales, and operational teams. The Marketing Manager collaborates with the VP of Marketing, Strategy, & Innovation in formulating long-term marketing strategies that align with organizational vision and target channels, customers, and areas of opportunity. The Marketing Manager works to develop innovative omnichannel strategies that drive demand throughout the end-to-end customer journey. The Marketing Manager builds, mentors, and leads a small, high‑performing team and fosters a culture of collaboration, proactivity, and impact.
Primary Duties & Responsibilities
Develop and oversee the implementation of marketing strategies that promote brand recognition, preference, and lead generation among key and emerging channels
Research, evaluate, deploy, and monitor marketing tactics that align with strategic plans, and assess these tactics for effectiveness (including reporting on spend and ROI)
Lead team workload planning, ideation, development and resource management, including synthesizing and balancing organizational stakeholder requests for marketing support
Continue to enhance marketing professionalism through strategic brand management, the evaluation of marketing tools and technologies, and through team mentorship and guidance
Plan, execute and oversee marketing launches for new product & service additions
Collaborate with North American and global project teams in support of global product and brand initiatives and outreach strategies
Tools Required
Annual market assessment
Corporate/company/global product strategy
Marketing metrics – CRM output, Google Analytics, SEO tools
Annual Business Unit strategies
Quarterly and Monthly Plan and Actuals data on key target measures
Microsoft Office products and multiple marketing technology solutions
Workday
Qualifications Education, Experience & Qualifications Minimum
Bachelor’s degree (or higher) in business, marketing or related field or equivalent experience.
5+ years of relevant experience in Marketing through complex channels to market
3+ years owning and leading strategic marketing initiatives
Ability to develop and articulate marketing strategies and associated planning documents
Ability to capture market and audience insights, and to translate into effective marketing strategies and programs
Experience seeking, testing and evaluating new marketing tactics to reach target audiencesDemonstrated experience leading teams and/or team related projects including resource allocation
Knowledge and/or experience in B2B2C marketing
Understanding of digital marketing (paid & owned) programs, marketing technologies (CRM, CMS, Adtech etc), techniques and tools including performance evaluation metrics
Preferred
7+ years of relevant experience in Marketing in the building material or construction industry.
5+ years of experience in a marketing manager or director role with a similar B2B2C channel marketing approach
3+ years experience guiding and managing a team in alignment with business priorities
Skills & Competencies
Demonstrated experience across the BlueScope Marketing Competencies (Strategy, Customer Experience Focus, Integrated Insights, Marketing Acumen, Marketing Planning, Digital Integration, Product Management, Marketing Communications, Measuring & Monitoring, Channel Management, Brand Management)
Analytical and innovative problem‑solving skills
Budgeting and ROI thinking
Coaching and developing others
Drive for results
Effectively leading and developing engaged teams
Embracing & implementing change
Commitment to safety and employee wellbeing
Interpersonal and communication skills, including business presentations
Knowledge of current and future trends in marketing strategy and digital technology
Awareness and proficiency with common marketing technologies including CRM, CMS, marketing automation and common marketing analytics and reporting methods
Proficiency with Microsoft Office software
Project management
Follow BlueScope safety framework
Strategic thinking and overall business acumen
Salary Range This position's estimated annual base salary is $138,758.00 - $208,136.00. Actual base salary will be dependent on an individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards.
Additional Information The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.
We offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long-term disability, paid time off, and retirement.
EEO Statement BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, and status as a qualified individual with disability.
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing and Sales
Manufacturing
#J-18808-Ljbffr
Position Marketing Manager
– Sacramento, CA
Welcome to NS BlueScope Coated Products North America (CPNA), a joint venture between BlueScope and Nippon Steel. Our team of 600 people is our strength, and we want our people to be safe, successful and well. We love what we do. We’re committed to being leaders in creating and inspiring metal into a wide range of finished products including metal roofing, siding and decking – building beauty and strength in our communities. Our brands include Steelscape, ASC Building Products, ASC Steel Deck and AEP Span.
Working in close-knit teams, our culture feels like a local business while benefiting from the scale of the group and global organization. Joining the CPNA team means you’ll play your part in our ongoing success as we consistently deliver for our customers and strengthen our communities, now and into the future.
Purpose The Marketing Manager leads the development and implementation of strategies, plans, and programs that drive brand awareness, demand generation, and lead conversion. The Marketing Manager supports business plans & company strategies through direct partnering with customers, sales, and operational teams. The Marketing Manager collaborates with the VP of Marketing, Strategy, & Innovation in formulating long-term marketing strategies that align with organizational vision and target channels, customers, and areas of opportunity. The Marketing Manager works to develop innovative omnichannel strategies that drive demand throughout the end-to-end customer journey. The Marketing Manager builds, mentors, and leads a small, high‑performing team and fosters a culture of collaboration, proactivity, and impact.
Primary Duties & Responsibilities
Develop and oversee the implementation of marketing strategies that promote brand recognition, preference, and lead generation among key and emerging channels
Research, evaluate, deploy, and monitor marketing tactics that align with strategic plans, and assess these tactics for effectiveness (including reporting on spend and ROI)
Lead team workload planning, ideation, development and resource management, including synthesizing and balancing organizational stakeholder requests for marketing support
Continue to enhance marketing professionalism through strategic brand management, the evaluation of marketing tools and technologies, and through team mentorship and guidance
Plan, execute and oversee marketing launches for new product & service additions
Collaborate with North American and global project teams in support of global product and brand initiatives and outreach strategies
Tools Required
Annual market assessment
Corporate/company/global product strategy
Marketing metrics – CRM output, Google Analytics, SEO tools
Annual Business Unit strategies
Quarterly and Monthly Plan and Actuals data on key target measures
Microsoft Office products and multiple marketing technology solutions
Workday
Qualifications Education, Experience & Qualifications Minimum
Bachelor’s degree (or higher) in business, marketing or related field or equivalent experience.
5+ years of relevant experience in Marketing through complex channels to market
3+ years owning and leading strategic marketing initiatives
Ability to develop and articulate marketing strategies and associated planning documents
Ability to capture market and audience insights, and to translate into effective marketing strategies and programs
Experience seeking, testing and evaluating new marketing tactics to reach target audiencesDemonstrated experience leading teams and/or team related projects including resource allocation
Knowledge and/or experience in B2B2C marketing
Understanding of digital marketing (paid & owned) programs, marketing technologies (CRM, CMS, Adtech etc), techniques and tools including performance evaluation metrics
Preferred
7+ years of relevant experience in Marketing in the building material or construction industry.
5+ years of experience in a marketing manager or director role with a similar B2B2C channel marketing approach
3+ years experience guiding and managing a team in alignment with business priorities
Skills & Competencies
Demonstrated experience across the BlueScope Marketing Competencies (Strategy, Customer Experience Focus, Integrated Insights, Marketing Acumen, Marketing Planning, Digital Integration, Product Management, Marketing Communications, Measuring & Monitoring, Channel Management, Brand Management)
Analytical and innovative problem‑solving skills
Budgeting and ROI thinking
Coaching and developing others
Drive for results
Effectively leading and developing engaged teams
Embracing & implementing change
Commitment to safety and employee wellbeing
Interpersonal and communication skills, including business presentations
Knowledge of current and future trends in marketing strategy and digital technology
Awareness and proficiency with common marketing technologies including CRM, CMS, marketing automation and common marketing analytics and reporting methods
Proficiency with Microsoft Office software
Project management
Follow BlueScope safety framework
Strategic thinking and overall business acumen
Salary Range This position's estimated annual base salary is $138,758.00 - $208,136.00. Actual base salary will be dependent on an individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards.
Additional Information The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.
We offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long-term disability, paid time off, and retirement.
EEO Statement BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, and status as a qualified individual with disability.
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing and Sales
Manufacturing
#J-18808-Ljbffr