Relay Graduate School of Education
Join to apply for the
Vice President, Marketing
role at
Relay Graduate School of Education .
Location:
Flexible within the U.S.
Type:
Full-time
Team:
Marketing & Communications
Level:
LSS5
Start Date:
December 1, 2025
Priority Application Review Deadline:
11/7/2025
Summary
Relay Graduate School of Education (Relay) is an accredited not‑for‑profit institution of higher education that serves thousands of educators across the country, from pre‑service teachers to system‑level leaders. The institution’s mission is to ensure that all students are taught by excellent educators, building a more just world where every student has a clear path to a fulfilling life. The Marketing and Communications team expands Relay’s brand and deepens engagement across core audiences, creating a compelling story and strategy that support revenue goals and the broader mission. The Vice President of Marketing leads this comprehensive strategy, overseeing digital, content, operations, and brand functions to drive enrollment, grow brand visibility, and support long‑term revenue growth. The role reports to the Chief Growth Officer and works closely with senior leaders across the organization.
Responsibilities
Set the vision and strategy for brand, digital, content, and campaign marketing.
Develop and execute multi‑channel marketing strategies to support national and regional enrollment goals, aligning marketing goals and metrics with institutional priorities for growth, equity, and impact.
Oversee the marketing budget, ensuring cost‑effectiveness and return on investment.
Leverage data to refine strategies, improve performance, and guide decision‑making.
Partner with Finance and Product/Innovation to forecast marketing‑driven enrollment and revenue outcomes.
Collaborate with other senior leaders to align marketing with programmatic and organizational goals.
Elevate Relay’s brand position nationally through storytelling, design, and thought leadership.
Ensure consistent, mission‑aligned messaging across all channels and touchpoints, including owned, earned, and paid media.
Lead the development of differentiated messaging tailored to diverse audiences (prospective students, school partners, funders).
Guide thought leadership strategy in partnership with senior leadership to increase Relay’s visibility and credibility in the field.
Develop strategic campaigns that reinforce Relay’s equity commitments and promote inclusive representation.
Manage and mentor a high‑performing marketing leadership team, fostering a culture of excellence, equity, and innovation.
Foster collaboration with key departments (Partnerships, Admissions, Public Affairs, Program) to ensure unified messaging and marketing alignment.
Partner with Sales and Partnerships to generate, nurture, and convert qualified leads through marketing automation and content strategy.
Implement scalable systems and operations to improve team efficiency and performance tracking.
Represent the marketing function internally, contributing to strategic planning and cross‑functional initiatives.
Qualifications
8+ years of progressive marketing experience, including 5+ years in a senior leadership role.
Proven track record developing and executing integrated marketing strategies that drive measurable growth.
Experience leading brand development, messaging, and thought leadership initiatives in mission‑driven organizations.
Deep expertise in digital marketing, including performance marketing, email, SEO/SEM, and social media.
Strong people leadership skills with a track record of building and managing diverse, high‑performing teams.
Demonstrated ability to use data and analytics to inform strategy and improve marketing performance.
Skilled collaborator with experience partnering across departments such as Admissions, Partnerships, and Public Affairs.
Excellent communication and storytelling skills with a strong grasp of audience segmentation and message alignment.
Preferred Qualifications
Experience in enrollment‑driven or higher education marketing environments.
Background in K–12 education, teacher preparation, or nonprofit/social impact sectors.
Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
Strong alignment with Relay’s mission and commitment to educational equity.
Compensation Relay is committed to a fair and transparent compensation system. Salary range: $152,896 – $206,409. New hires receive the starting point of the range, $152,896, with opportunities for growth. Relay does not differentiate starting salary offers based on years of experience, does not negotiate individual offers, and caps all staff salaries at the maximum of the range. Benefits include health insurance, disability and life insurance, retirement plan, professional development, gym reimbursement, adoption assistance, paid time off, parental leave, and more.
Work Location Policy Employees must have a primary work location within the U.S. and be legally authorized to work. Relay is a registered employer in many states. Employees who choose to perform work from states not listed will be subject to NYC state withholdings.
Relay Graduate School of Education provides equal employment opportunity for all applicants and employees.
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Vice President, Marketing
role at
Relay Graduate School of Education .
Location:
Flexible within the U.S.
Type:
Full-time
Team:
Marketing & Communications
Level:
LSS5
Start Date:
December 1, 2025
Priority Application Review Deadline:
11/7/2025
Summary
Relay Graduate School of Education (Relay) is an accredited not‑for‑profit institution of higher education that serves thousands of educators across the country, from pre‑service teachers to system‑level leaders. The institution’s mission is to ensure that all students are taught by excellent educators, building a more just world where every student has a clear path to a fulfilling life. The Marketing and Communications team expands Relay’s brand and deepens engagement across core audiences, creating a compelling story and strategy that support revenue goals and the broader mission. The Vice President of Marketing leads this comprehensive strategy, overseeing digital, content, operations, and brand functions to drive enrollment, grow brand visibility, and support long‑term revenue growth. The role reports to the Chief Growth Officer and works closely with senior leaders across the organization.
Responsibilities
Set the vision and strategy for brand, digital, content, and campaign marketing.
Develop and execute multi‑channel marketing strategies to support national and regional enrollment goals, aligning marketing goals and metrics with institutional priorities for growth, equity, and impact.
Oversee the marketing budget, ensuring cost‑effectiveness and return on investment.
Leverage data to refine strategies, improve performance, and guide decision‑making.
Partner with Finance and Product/Innovation to forecast marketing‑driven enrollment and revenue outcomes.
Collaborate with other senior leaders to align marketing with programmatic and organizational goals.
Elevate Relay’s brand position nationally through storytelling, design, and thought leadership.
Ensure consistent, mission‑aligned messaging across all channels and touchpoints, including owned, earned, and paid media.
Lead the development of differentiated messaging tailored to diverse audiences (prospective students, school partners, funders).
Guide thought leadership strategy in partnership with senior leadership to increase Relay’s visibility and credibility in the field.
Develop strategic campaigns that reinforce Relay’s equity commitments and promote inclusive representation.
Manage and mentor a high‑performing marketing leadership team, fostering a culture of excellence, equity, and innovation.
Foster collaboration with key departments (Partnerships, Admissions, Public Affairs, Program) to ensure unified messaging and marketing alignment.
Partner with Sales and Partnerships to generate, nurture, and convert qualified leads through marketing automation and content strategy.
Implement scalable systems and operations to improve team efficiency and performance tracking.
Represent the marketing function internally, contributing to strategic planning and cross‑functional initiatives.
Qualifications
8+ years of progressive marketing experience, including 5+ years in a senior leadership role.
Proven track record developing and executing integrated marketing strategies that drive measurable growth.
Experience leading brand development, messaging, and thought leadership initiatives in mission‑driven organizations.
Deep expertise in digital marketing, including performance marketing, email, SEO/SEM, and social media.
Strong people leadership skills with a track record of building and managing diverse, high‑performing teams.
Demonstrated ability to use data and analytics to inform strategy and improve marketing performance.
Skilled collaborator with experience partnering across departments such as Admissions, Partnerships, and Public Affairs.
Excellent communication and storytelling skills with a strong grasp of audience segmentation and message alignment.
Preferred Qualifications
Experience in enrollment‑driven or higher education marketing environments.
Background in K–12 education, teacher preparation, or nonprofit/social impact sectors.
Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
Strong alignment with Relay’s mission and commitment to educational equity.
Compensation Relay is committed to a fair and transparent compensation system. Salary range: $152,896 – $206,409. New hires receive the starting point of the range, $152,896, with opportunities for growth. Relay does not differentiate starting salary offers based on years of experience, does not negotiate individual offers, and caps all staff salaries at the maximum of the range. Benefits include health insurance, disability and life insurance, retirement plan, professional development, gym reimbursement, adoption assistance, paid time off, parental leave, and more.
Work Location Policy Employees must have a primary work location within the U.S. and be legally authorized to work. Relay is a registered employer in many states. Employees who choose to perform work from states not listed will be subject to NYC state withholdings.
Relay Graduate School of Education provides equal employment opportunity for all applicants and employees.
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