Starbucks
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senior manager, Retail Communications
role at
Starbucks
This range is provided by Starbucks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $130,300.00/yr - $217,400.00/yr
Now Brewing – senior manager, Retail Communications !
#tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a
senior manager, Retail Communications , you will lead the development and execution of strategic communications that connect our retail partners to the company’s business priorities, mission and culture, driving excellence in coffeehouses across North America. You’ll serve as a trusted communications consultant across business groups including operations, technology, communications, partner resources (HR) and more, and provide strategic oversight to the flow of inputs and outputs across the team. As a result, you’ll enable coffeehouse partners with messaging that is clear, consistent and actionable.
This role is both strategic and operational—balancing long-term narrative development with the agility to support daily business needs. You’ll elevate partner voices, foster engagement through storytelling, and help drive cultural connection through transparency, empathy, and action.
Responsibilities
Lead and develop a high‑performing team of communicators and publishers, providing strategic direction, coaching, and support to ensure excellence in execution, professional growth, and alignment with Starbucks values.
Drive storytelling that deepens trust and inspires action; develop compelling narratives, smart strategies and innovative tactics to engage baristas, shift supervisors and coffeehouse leaders.
Manage planned and unplanned retail communications to ensure message alignment and integration across the communications ecosystem.
Serve as a content strategist, creating engaging and memorable content that raises awareness, drives engagement and builds trust.
Provide strategic oversight of intake, packaging and release of communications—including resourcing and channel planning—to deliver impact as part of the Go‑To‑Coffeehouse process.
Utilize digital platforms (e‑mail, intranet, Viva Engage) and face‑to‑face channels (forums, town halls) to reinforce messages.
Use partner sentiment, data and insights to solve problems and collaborate with others.
Translate business objectives into communication objectives and strategies in a non‑hierarchical manner.
Manage partner‑facing crisis communications—triage, develop messaging, and monitor partner feedback.
Qualifications
Bachelor’s degree in communications, journalism, public relations or related field.
8 years of relevant experience in internal communications, change management and campaign strategy—preferably in retail, tech or media.
3 years leading cross‑functional projects or teams.
Exceptional writing, presentation and verbal communication skills.
Experience managing and developing direct reports preferred.
Passion for leadership and curiosity about the coffeehouse partner experience.
Experience working cross‑functionally and influencing without authority.
Comfort operating in fast‑paced, ambiguous environments with a proactive, solutions‑oriented mindset.
Pulse on industry trends, cultural moments and partner sentiment.
Benefits and Perks As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through the Starbucks College Achievement Plan, student loan management resources and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to, providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
We believe we do our best work when we’re together, which is why we’re onsite four (4) days a week.
Seniority level Not Applicable
Employment type Full‑time
Job function Public Relations
Industries: Manufacturing, Food and Beverage Services, and Retail
Apply today! Join us and inspire with every cup.
Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611‑2258.
#J-18808-Ljbffr
senior manager, Retail Communications
role at
Starbucks
This range is provided by Starbucks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $130,300.00/yr - $217,400.00/yr
Now Brewing – senior manager, Retail Communications !
#tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a
senior manager, Retail Communications , you will lead the development and execution of strategic communications that connect our retail partners to the company’s business priorities, mission and culture, driving excellence in coffeehouses across North America. You’ll serve as a trusted communications consultant across business groups including operations, technology, communications, partner resources (HR) and more, and provide strategic oversight to the flow of inputs and outputs across the team. As a result, you’ll enable coffeehouse partners with messaging that is clear, consistent and actionable.
This role is both strategic and operational—balancing long-term narrative development with the agility to support daily business needs. You’ll elevate partner voices, foster engagement through storytelling, and help drive cultural connection through transparency, empathy, and action.
Responsibilities
Lead and develop a high‑performing team of communicators and publishers, providing strategic direction, coaching, and support to ensure excellence in execution, professional growth, and alignment with Starbucks values.
Drive storytelling that deepens trust and inspires action; develop compelling narratives, smart strategies and innovative tactics to engage baristas, shift supervisors and coffeehouse leaders.
Manage planned and unplanned retail communications to ensure message alignment and integration across the communications ecosystem.
Serve as a content strategist, creating engaging and memorable content that raises awareness, drives engagement and builds trust.
Provide strategic oversight of intake, packaging and release of communications—including resourcing and channel planning—to deliver impact as part of the Go‑To‑Coffeehouse process.
Utilize digital platforms (e‑mail, intranet, Viva Engage) and face‑to‑face channels (forums, town halls) to reinforce messages.
Use partner sentiment, data and insights to solve problems and collaborate with others.
Translate business objectives into communication objectives and strategies in a non‑hierarchical manner.
Manage partner‑facing crisis communications—triage, develop messaging, and monitor partner feedback.
Qualifications
Bachelor’s degree in communications, journalism, public relations or related field.
8 years of relevant experience in internal communications, change management and campaign strategy—preferably in retail, tech or media.
3 years leading cross‑functional projects or teams.
Exceptional writing, presentation and verbal communication skills.
Experience managing and developing direct reports preferred.
Passion for leadership and curiosity about the coffeehouse partner experience.
Experience working cross‑functionally and influencing without authority.
Comfort operating in fast‑paced, ambiguous environments with a proactive, solutions‑oriented mindset.
Pulse on industry trends, cultural moments and partner sentiment.
Benefits and Perks As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through the Starbucks College Achievement Plan, student loan management resources and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to, providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
We believe we do our best work when we’re together, which is why we’re onsite four (4) days a week.
Seniority level Not Applicable
Employment type Full‑time
Job function Public Relations
Industries: Manufacturing, Food and Beverage Services, and Retail
Apply today! Join us and inspire with every cup.
Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611‑2258.
#J-18808-Ljbffr