Rorra
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Marketing Director
role at
Rorra
We’re seeking a hands‑on Marketing Director to own Rorra’s growth engine across DTC and select retail/wholesale partners. You’ll work directly with the CEO to set strategy, direct creative, manage media and lifecycle programs, and build scalable systems for growth, testing, brand building and retention.
The ideal candidate pairs creative excellence with analytical rigor, moving effortlessly from a brand narrative to a LTV:CAC model, a UGC brief, a Klaviyo flow, to an influencer offer.
What You’ll Do:
Own the growth plan across paid (Meta, Google/YouTube, Additional Platforms), lifecycle (email/SMS), affiliate/influencer, and organic social; model targets vs. budget with clear CAC/LTV guardrails.
Build and run an experimentation roadmap (creative angles, audiences, bids/budgets, offer tests, landing pages, CRO) with weekly learning cycles.
Direct creative production end‑to‑end: briefs, UGC/influencer scripts, hooks, headlines, PDP modules, video storyboards; raise throughput without sacrificing quality.
Lead lifecycle/retention strategy: segmentation, flows (welcome, post‑purchase, replenishment/subscription), deliverability, and revenue contribution.
Scale influencer & affiliate programs: sourcing, offers, contracts, whitelisting, attribution, and creator CRM.
Partner with Sales and Demand Planning to ensure optimal inventory, service levels, and delivery performance.
Own analytics & reporting: Northbeam, Shopify, ad platforms, and lightweight models in Sheets; build dashboards that inform decisions.
Manage agencies & vendors: clear scopes, SLAs, and performance accountability.
What You’ll Bring:
Willingness to work hard as an individual contributor in a rapidly growing organization.
Proven performance chops on Meta and Google/YouTube with working knowledge of Amazon Ads and additional ad platforms.
Lifecycle experience (Klaviyo or similar): segmentation, automations, and content that actually drives repeats/subscription retention.
Experience directing UGC/influencer programs (briefs, offers, whitelisting, measurement).
Comfort in creative + copy: headlines, hooks, and scripts that convert—without sacrificing brand.
Analytical rigor: build CAC/LTV models, forecast, and explain lift/incrementality.
High agency, low ego; willing to get hands dirty while building the function.
Core Strengths:
High‑agency operator
Brand narrative & value prop clarity
Performance testing frameworks & budgeting
Creative direction & copywriting for conversion
Lifecycle/CRM architecture
Influencer/affiliate strategy & negotiation
Funnel analytics, cohort analysis, and forecasting
Cross‑functional leadership
Qualifications:
5–10 years of experience in DTC marketing/advertising in a health and wellness or consumer brand.
Proven success
scaling DTC revenue
through full‑funnel strategies — including paid media (Meta, Google/YouTube), lifecycle (email/SMS), affiliate, and influencer channels.
Demonstrated ability to
balance performance metrics (CAC, MER, LTV)
with long‑term
brand equity and creative excellence.
Strong track record in
creative direction and messaging , translating complex technology or science into emotionally resonant consumer storytelling.
Expertise in
data analysis and forecasting
— able to build and interpret dashboards, attribution models, and cohort reports that inform actionable decisions.
Skilled in
cross‑functional collaboration
with Product, Operations, and CX to ensure marketing initiatives align with supply, fulfillment, and customer experience.
Exceptional communicator with the ability to
inspire creative teams, influence leadership, and present data‑driven narratives
that move the business forward.
High‑agency operator — strategic thinker, creative executor, and resourceful problem‑solver who thrives in a fast‑moving, entrepreneurial environment.
Location: Alternate Cities: Austin, TX or Denver, CO
Compensation: Market Competitive Base Salary - Starting at $150,000 (Dependent on Geography & Experience Level)
Insurance Benefits
Bonus Eligible (Dependent on Performance)
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Wellness and Fitness Services
#J-18808-Ljbffr
Marketing Director
role at
Rorra
We’re seeking a hands‑on Marketing Director to own Rorra’s growth engine across DTC and select retail/wholesale partners. You’ll work directly with the CEO to set strategy, direct creative, manage media and lifecycle programs, and build scalable systems for growth, testing, brand building and retention.
The ideal candidate pairs creative excellence with analytical rigor, moving effortlessly from a brand narrative to a LTV:CAC model, a UGC brief, a Klaviyo flow, to an influencer offer.
What You’ll Do:
Own the growth plan across paid (Meta, Google/YouTube, Additional Platforms), lifecycle (email/SMS), affiliate/influencer, and organic social; model targets vs. budget with clear CAC/LTV guardrails.
Build and run an experimentation roadmap (creative angles, audiences, bids/budgets, offer tests, landing pages, CRO) with weekly learning cycles.
Direct creative production end‑to‑end: briefs, UGC/influencer scripts, hooks, headlines, PDP modules, video storyboards; raise throughput without sacrificing quality.
Lead lifecycle/retention strategy: segmentation, flows (welcome, post‑purchase, replenishment/subscription), deliverability, and revenue contribution.
Scale influencer & affiliate programs: sourcing, offers, contracts, whitelisting, attribution, and creator CRM.
Partner with Sales and Demand Planning to ensure optimal inventory, service levels, and delivery performance.
Own analytics & reporting: Northbeam, Shopify, ad platforms, and lightweight models in Sheets; build dashboards that inform decisions.
Manage agencies & vendors: clear scopes, SLAs, and performance accountability.
What You’ll Bring:
Willingness to work hard as an individual contributor in a rapidly growing organization.
Proven performance chops on Meta and Google/YouTube with working knowledge of Amazon Ads and additional ad platforms.
Lifecycle experience (Klaviyo or similar): segmentation, automations, and content that actually drives repeats/subscription retention.
Experience directing UGC/influencer programs (briefs, offers, whitelisting, measurement).
Comfort in creative + copy: headlines, hooks, and scripts that convert—without sacrificing brand.
Analytical rigor: build CAC/LTV models, forecast, and explain lift/incrementality.
High agency, low ego; willing to get hands dirty while building the function.
Core Strengths:
High‑agency operator
Brand narrative & value prop clarity
Performance testing frameworks & budgeting
Creative direction & copywriting for conversion
Lifecycle/CRM architecture
Influencer/affiliate strategy & negotiation
Funnel analytics, cohort analysis, and forecasting
Cross‑functional leadership
Qualifications:
5–10 years of experience in DTC marketing/advertising in a health and wellness or consumer brand.
Proven success
scaling DTC revenue
through full‑funnel strategies — including paid media (Meta, Google/YouTube), lifecycle (email/SMS), affiliate, and influencer channels.
Demonstrated ability to
balance performance metrics (CAC, MER, LTV)
with long‑term
brand equity and creative excellence.
Strong track record in
creative direction and messaging , translating complex technology or science into emotionally resonant consumer storytelling.
Expertise in
data analysis and forecasting
— able to build and interpret dashboards, attribution models, and cohort reports that inform actionable decisions.
Skilled in
cross‑functional collaboration
with Product, Operations, and CX to ensure marketing initiatives align with supply, fulfillment, and customer experience.
Exceptional communicator with the ability to
inspire creative teams, influence leadership, and present data‑driven narratives
that move the business forward.
High‑agency operator — strategic thinker, creative executor, and resourceful problem‑solver who thrives in a fast‑moving, entrepreneurial environment.
Location: Alternate Cities: Austin, TX or Denver, CO
Compensation: Market Competitive Base Salary - Starting at $150,000 (Dependent on Geography & Experience Level)
Insurance Benefits
Bonus Eligible (Dependent on Performance)
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Wellness and Fitness Services
#J-18808-Ljbffr