Logo
VSA Partners

Business Development Coordinator

VSA Partners, Chicago, Illinois, United States, 60290

Save Job

VSA’s purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof. VSA is also a proud member of Meet The People, an international family of unified and independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM. Role overview Our team is on a mission to drive scalable growth through a proactive, intelligence‑driven growth engine that integrates brand, demand, and data to create measurable pipeline impact.

The Business Development Coordinator is the operational linchpin of VSA’s Growth Engine. You’ll manage and optimize the interconnected tech stack that powers VSA’s proactive marketing and outbound ecosystem—ensuring the stack works seamlessly to generate, nurture, and convert high‑quality leads.

You’ll also support the execution and reporting of the Growth + Marketing Plan, ensuring every campaign, lead, and outbound effort is tracked, measurable, and revenue‑linked.

This is an ideal role for a detail‑driven, analytically minded builder who thrives on systems, precision, and operational excellence, and wants to play a key role in scaling an agency’s growth infrastructure.

Key responsibilities Growth engine operations

Manage the day‑to‑day operation of the Growth Engine tech stack

Coordinate content and SEO analytics and web performance tracking

Monitor inbound traffic and identify ICP‑aligned accounts

Maintain CRM (HubSpot) data integrity, manage automation workflows, and ensure campaign attribution

Track buying signals and help prioritize target accounts

Own list hygiene and segmentation across all systems—keeping ICP (Ideal Client Profile) tiers accurate, current, and prioritized

Campaign setup and QA, ensuring automation, triggers, and follow‑ups are compliant and executed flawlessly

Marketing and growth support

Partner with Growth and Marketing leadership to support the execution of the Growth + Marketing Plan, including campaign setup, attribution tagging, and KPI tracking

Support conference and event lead capture

Upload and manage lists, tag campaign codes, and align outbound follow‑ups

Set meetings for conferences

Collect and track market intelligence for the growth team, organizing and categorizing sales lead information

Assist in sales collateral, proposal development, and meeting preparation

Assist in tracking thought leadership and PR outputs (SEO tagging, gated content, newsletter management)

Maintain cadence for reporting cycles—weekly Growth Standups, monthly channel reviews, and quarterly pipeline forecasts

Stay informed about industry trends, competitive landscape, and emerging technologies to effectively position our consultative services and refine outbound strategies

Data and reporting

Maintain CRM accuracy and integrations across all platforms in the tech stack

Build and update dashboards for MQL/SQL volume by channel

Build and update dashboards for outbound engagement and conversion rates

Build and update dashboards for pipeline attribution and ROI by source

Surface insights and opportunities for optimization and identify friction points and efficiency gaps

What we’re open to seeing

BA/BS degree in a related field

3+ years of business‑related or client‑facing experience; background in sales, marketing, consulting, or media is a plus

Strong project management and organizational skills

Excellent communication and stakeholder management abilities

A proven track record of exceeding goals and striving to be a top performer

Self‑motivated, analytical, and highly detail‑oriented

Comfortable navigating ambiguity and pace—thrives in a dynamic, evolving environment

Professional presence with the ability to represent VSA in client‑facing interactions

Positive, resilient mindset with a passion for learning and growth

Strong time management and prioritization skills with a bias toward action

Experience working with Salesforce, HubSpot, or other CRM platforms

Prior experience with Inside Sales, B2B Sales, Lead Generation, and Prospecting is a strong plus

Success Looks Like

The Growth Engine tech stack operates as a unified, insight‑driven system

Outbound consistency and cadence compliance improve across the team

CRM and attribution reporting are automated, accurate, and actionable

Campaigns launch on time and lead data flows cleanly from capture to conversion

The Growth team makes faster, smarter, data‑informed decisions that drive measurable revenue outcomes

Why VSA You’ll join a high‑performance Growth team building a scalable, data‑driven system that connects marketing intelligence, outbound rigor, and brand storytelling into a unified engine for growth. This is a rare opportunity to help shape how a leading creative, strategy, and design firm drives measurable business impact.

Interested candidates should submit a resume and a brief summary on how you’ve used technology, process, or systems thinking to accelerate growth or pipeline outcomes in previous roles.

Chicago Estimated Salary Range

$80,000 - $120,000 USD

VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are based on qualifications, merit and business need.

California Residents - Please review our Privacy Notice.

Interested in building your career at VSA Partners? Get future opportunities sent straight to your email.

#J-18808-Ljbffr