Sega of America, Inc.
Product Marketing Manager, ATLUS
Sega of America, Inc., Irvine, California, United States, 92713
Product Marketing Manager, ATLUS – Sega of America, Inc.
Hybrid work model: Tuesday to Thursday in Irvine, CA with alternate weeks remote.
Base pay range: $110,000.00 – $140,000.00 per year.
Job Summary Reporting to the Product Marketing Director, the Product Marketing Manager is responsible for developing and driving continued growth of ATLUS products in the Western Market. You will lead integrated product marketing campaigns across digital and physical retail, social, community, paid media, and creative assets to engage players throughout the product lifecycle.
Duties and Responsibilities
Be the driving force behind strategic integrated product marketing campaigns, supporting efforts for the product’s entire lifecycle and ensuring alignment across digital and physical retail activations.
Liaise with SEGA of America, SEGA of Japan, and SEGA of Europe cross‑functional and international teams to develop globally integrated go‑to‑market campaigns that are aligned with the project’s strategic and financial goals.
Act as a highly collaborative custodian of integrated and innovative marketing campaigns across multiple partners including communications, social & community, sales, creative services, events, paid media, brand, licensing, legal, 1st parties, external agencies, EMEA teams and developers.
Track and manage all aspects of marketing budget across your portfolio with rigor and accuracy. Ensure budget reconciliation and oversee fiscal year spend tracking to maintain alignment with broader financial goals.
Partner with Communications and Community Managers to ensure PR and social media plan messaging is aligned to product strategies and timelines.
Develop, implement, and support product positioning, audience definition/sizing and the overarching marketing strategies.
Plan, support, and collaborate the timely planning and execution of go‑to‑market plans across all marketing channels – including paid media, paid influencers, community, creative, and events, as well as promotional partners, in the development and execution of regional marketing activations.
Continuously monitor the evolving social media and influencer landscape demonstrating a general understanding of traditional media trends and leveraging insights to execute memorable creative campaigns.
Other duties as assigned.
Qualifications
Minimum of 3-4+ years’ experience in a publisher marketing role within gaming and or adjacent consumer products field.
Must be an avid gamer, including time spent in relevant genres and recent releases. Strong interest ATLUS video games, gaming culture and community, specifically RPGs a must. Interest and experience in Anime industry or brands a plus.
Bachelor’s Degree or equivalent experience in the field.
Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
Excellence in project management, analysis, and the ability to work with multiple teams.
Experience creating and owning a marketing plan from the research and positioning stage through go‑to‑market and live services.
Experience with creative advertising production and marketing campaigns, demonstrating knowledge of high‑impact, unforgettable activations tailored to audience needs.
Must excel in managing multiple projects & priorities, with high attention to detail, strong organizational and multitasking skills suited to a fast‑paced environment.
Proven ability to track and maintain marketing budgets with oversight from leadership, ensuring reconciliation and alignment with fiscal planning goals. Ability to analyze, project sales and forecasts for upcoming products.
Exceptional oral and written communication skills, with the ability to articulate a vision across various audiences. Ability to tell a story via PowerPoint and/or Excel a strong plus.
Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity.
Ability to analyze a variety of data, identifying marketing trends, and apply data to produce fact‑driven recommendations. Strong analytical skills a must to measure campaign effectiveness/ROI and adjust as needed.
Understanding of high impact, cutting edge marketing campaigns and initiatives, with ability to explain effectiveness via KPIs.
Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role. Experience building new processes and applying best practices a strong plus.
Ability to develop, pitch, and execute a marketing plan, delegating tasks and working cross‑functional teams to ensure the vision is executed effectively to meet and exceed goals.
Ability to manage a small team, delegate tasks, and set clear goals to improve workplace and department efficiency.
Japanese language skills and experience working with Japanese/Asian corporations (not required, but a plus). Open to flexible hours while working with overseas teams (primarily, Japan time zones).
Positive, professional, collaborative, and flexible attitude.
Ability to work in-person in Irvine, CA in hybrid model (Tuesday to Thursday in Office).
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Base pay range: $110,000.00 – $140,000.00 per year.
Job Summary Reporting to the Product Marketing Director, the Product Marketing Manager is responsible for developing and driving continued growth of ATLUS products in the Western Market. You will lead integrated product marketing campaigns across digital and physical retail, social, community, paid media, and creative assets to engage players throughout the product lifecycle.
Duties and Responsibilities
Be the driving force behind strategic integrated product marketing campaigns, supporting efforts for the product’s entire lifecycle and ensuring alignment across digital and physical retail activations.
Liaise with SEGA of America, SEGA of Japan, and SEGA of Europe cross‑functional and international teams to develop globally integrated go‑to‑market campaigns that are aligned with the project’s strategic and financial goals.
Act as a highly collaborative custodian of integrated and innovative marketing campaigns across multiple partners including communications, social & community, sales, creative services, events, paid media, brand, licensing, legal, 1st parties, external agencies, EMEA teams and developers.
Track and manage all aspects of marketing budget across your portfolio with rigor and accuracy. Ensure budget reconciliation and oversee fiscal year spend tracking to maintain alignment with broader financial goals.
Partner with Communications and Community Managers to ensure PR and social media plan messaging is aligned to product strategies and timelines.
Develop, implement, and support product positioning, audience definition/sizing and the overarching marketing strategies.
Plan, support, and collaborate the timely planning and execution of go‑to‑market plans across all marketing channels – including paid media, paid influencers, community, creative, and events, as well as promotional partners, in the development and execution of regional marketing activations.
Continuously monitor the evolving social media and influencer landscape demonstrating a general understanding of traditional media trends and leveraging insights to execute memorable creative campaigns.
Other duties as assigned.
Qualifications
Minimum of 3-4+ years’ experience in a publisher marketing role within gaming and or adjacent consumer products field.
Must be an avid gamer, including time spent in relevant genres and recent releases. Strong interest ATLUS video games, gaming culture and community, specifically RPGs a must. Interest and experience in Anime industry or brands a plus.
Bachelor’s Degree or equivalent experience in the field.
Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
Excellence in project management, analysis, and the ability to work with multiple teams.
Experience creating and owning a marketing plan from the research and positioning stage through go‑to‑market and live services.
Experience with creative advertising production and marketing campaigns, demonstrating knowledge of high‑impact, unforgettable activations tailored to audience needs.
Must excel in managing multiple projects & priorities, with high attention to detail, strong organizational and multitasking skills suited to a fast‑paced environment.
Proven ability to track and maintain marketing budgets with oversight from leadership, ensuring reconciliation and alignment with fiscal planning goals. Ability to analyze, project sales and forecasts for upcoming products.
Exceptional oral and written communication skills, with the ability to articulate a vision across various audiences. Ability to tell a story via PowerPoint and/or Excel a strong plus.
Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity.
Ability to analyze a variety of data, identifying marketing trends, and apply data to produce fact‑driven recommendations. Strong analytical skills a must to measure campaign effectiveness/ROI and adjust as needed.
Understanding of high impact, cutting edge marketing campaigns and initiatives, with ability to explain effectiveness via KPIs.
Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role. Experience building new processes and applying best practices a strong plus.
Ability to develop, pitch, and execute a marketing plan, delegating tasks and working cross‑functional teams to ensure the vision is executed effectively to meet and exceed goals.
Ability to manage a small team, delegate tasks, and set clear goals to improve workplace and department efficiency.
Japanese language skills and experience working with Japanese/Asian corporations (not required, but a plus). Open to flexible hours while working with overseas teams (primarily, Japan time zones).
Positive, professional, collaborative, and flexible attitude.
Ability to work in-person in Irvine, CA in hybrid model (Tuesday to Thursday in Office).
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