TikTok
Overview
Product Marketing Manager, Attribution Measurement. Ads Measurement PMM team charter covers Attribution and reporting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions. You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners. Responsibilities
Owner of 1-2 performance measurement solutions in TikTok\'s Measurement suite with a strong understanding of auction ads capabilities. Define go-to-market strategy for TikTok\'s Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team. Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these. Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development. Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created. Qualifications
Minimum Qualifications: BA/BS degree or above 5+ years of experience in product marketing, product strategy, or measurement/analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred) Strong expertise in attribution models, analytics platforms, or measurement methodologies Proven track record driving global GTM strategies and collaborating across functions Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and to simplify marketing messaging for different audiences Fast learner with good judgement and original thinking; ability to thrive in ambiguity Preferred Qualifications: Experience with multi-touch attribution, incrementality testing, or media mix modeling Background with global sales organizations and agency/advertiser stakeholders Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches) About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok\'s global headquarters are in Los Angeles and Singapore, with offices around the world. Why Join Us
Inspiring creativity is at the core of TikTok\'s mission. Our innovative product is built to help people express themselves, discover, and connect. We value curiosity, humility, and impact in a rapidly growing tech environment. We strive to do great things with great people and foster an "Always Day 1" mindset to achieve meaningful breakthroughs for our company and users. TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes. If you need assistance, please reach out to us for an accommodation request. Job Information
Compensation Description (Annually): The base salary range for this position in the selected city is $103,200 - $244,889 annually. Base pay is one part of the Total Package and may include discretionary bonuses, incentives, and restricted stock units. Benefits vary by location and include medical/dental/vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. | For Los Angeles County: We adhere to applicable laws including the Fair Chance Act. Criminal history may be considered as part of the evaluation process as allowed by law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Social Networking Platforms
#J-18808-Ljbffr
Product Marketing Manager, Attribution Measurement. Ads Measurement PMM team charter covers Attribution and reporting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions. You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners. Responsibilities
Owner of 1-2 performance measurement solutions in TikTok\'s Measurement suite with a strong understanding of auction ads capabilities. Define go-to-market strategy for TikTok\'s Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team. Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these. Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development. Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created. Qualifications
Minimum Qualifications: BA/BS degree or above 5+ years of experience in product marketing, product strategy, or measurement/analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred) Strong expertise in attribution models, analytics platforms, or measurement methodologies Proven track record driving global GTM strategies and collaborating across functions Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and to simplify marketing messaging for different audiences Fast learner with good judgement and original thinking; ability to thrive in ambiguity Preferred Qualifications: Experience with multi-touch attribution, incrementality testing, or media mix modeling Background with global sales organizations and agency/advertiser stakeholders Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches) About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok\'s global headquarters are in Los Angeles and Singapore, with offices around the world. Why Join Us
Inspiring creativity is at the core of TikTok\'s mission. Our innovative product is built to help people express themselves, discover, and connect. We value curiosity, humility, and impact in a rapidly growing tech environment. We strive to do great things with great people and foster an "Always Day 1" mindset to achieve meaningful breakthroughs for our company and users. TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes. If you need assistance, please reach out to us for an accommodation request. Job Information
Compensation Description (Annually): The base salary range for this position in the selected city is $103,200 - $244,889 annually. Base pay is one part of the Total Package and may include discretionary bonuses, incentives, and restricted stock units. Benefits vary by location and include medical/dental/vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. | For Los Angeles County: We adhere to applicable laws including the Fair Chance Act. Criminal history may be considered as part of the evaluation process as allowed by law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Social Networking Platforms
#J-18808-Ljbffr