Curaleaf
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Activation Manager, Retail
role at
Curaleaf .
About the Role We’re looking for an Activation Manager – Retail to bring our brand to life across stores in your region. In this remote role, you’ll drive localized marketing efforts, tailoring national programs to fit individual states, markets and retail outlets. You’ll partner closely with Shopper Programming Associate(s) and Retail Sales teams to execute impactful in‑store activations, product launches and consumer engagement programs that create memorable shopper experiences.
What You’ll Do
Lead in‑store merchandising, POS, and promotional execution to ensure consistent brand presentation across both company‑owned and third‑party CPG brands.
Plan and manage local in‑store and off‑site events that drive engagement and awareness.
Elevate the shopper experience through compelling, compliant activations and storytelling.
Partner with Sales, Marketing and Compliance teams to achieve regional retail goals.
Serve as a brand ambassador and uphold brand standards in all activations.
Coordinate pop‑ups, demos, and manage activation calendars across markets.
Oversee third‑party brand promotions and ensure seamless field execution.
Adapt national and regional marketing plans to meet local regulations.
Distribute promotional materials and handle incoming retail or field requests.
Support regional product launches through creative promotional planning and flawless execution.
Equip sales and retail teams with tools, materials and insights for successful rollouts.
Drive brand excitement and engagement among shoppers and retail staff.
Collaborate with brand education teams to ensure budtenders are informed and inspired.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration or related field (MBA or advanced degree preferred).
4–6 years of experience in field marketing, retail activation or shopper marketing.
Proven track record of successful in‑store execution and event activation.
Experience in (or passion for) highly regulated industries such as cannabis, alcohol, tobacco, or pharma.
Experience partnering with creative, event or shopper activation agencies.
Strong organizational, communication and calendar management skills.
Creative, innovative mindset with the ability to thrive in a fast‑paced, ever‑changing environment.
Willingness to travel up to 25% within assigned regions.
Pay $90,000—$100,000 USD
What We Offer
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(k) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Equal Opportunity Employer Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will provide reasonable accommodation for individuals with disabilities to participate in the application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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Activation Manager, Retail
role at
Curaleaf .
About the Role We’re looking for an Activation Manager – Retail to bring our brand to life across stores in your region. In this remote role, you’ll drive localized marketing efforts, tailoring national programs to fit individual states, markets and retail outlets. You’ll partner closely with Shopper Programming Associate(s) and Retail Sales teams to execute impactful in‑store activations, product launches and consumer engagement programs that create memorable shopper experiences.
What You’ll Do
Lead in‑store merchandising, POS, and promotional execution to ensure consistent brand presentation across both company‑owned and third‑party CPG brands.
Plan and manage local in‑store and off‑site events that drive engagement and awareness.
Elevate the shopper experience through compelling, compliant activations and storytelling.
Partner with Sales, Marketing and Compliance teams to achieve regional retail goals.
Serve as a brand ambassador and uphold brand standards in all activations.
Coordinate pop‑ups, demos, and manage activation calendars across markets.
Oversee third‑party brand promotions and ensure seamless field execution.
Adapt national and regional marketing plans to meet local regulations.
Distribute promotional materials and handle incoming retail or field requests.
Support regional product launches through creative promotional planning and flawless execution.
Equip sales and retail teams with tools, materials and insights for successful rollouts.
Drive brand excitement and engagement among shoppers and retail staff.
Collaborate with brand education teams to ensure budtenders are informed and inspired.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration or related field (MBA or advanced degree preferred).
4–6 years of experience in field marketing, retail activation or shopper marketing.
Proven track record of successful in‑store execution and event activation.
Experience in (or passion for) highly regulated industries such as cannabis, alcohol, tobacco, or pharma.
Experience partnering with creative, event or shopper activation agencies.
Strong organizational, communication and calendar management skills.
Creative, innovative mindset with the ability to thrive in a fast‑paced, ever‑changing environment.
Willingness to travel up to 25% within assigned regions.
Pay $90,000—$100,000 USD
What We Offer
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(k) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Equal Opportunity Employer Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will provide reasonable accommodation for individuals with disabilities to participate in the application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
#J-18808-Ljbffr