Tapestry, Inc.
Overview
Kate Spade New York is a global lifestyle brand offering handbags, ready-to-wear, jewelry, footwear, home decor, and more. Part of the Tapestry portfolio, Kate Spade is a global house of brands committed to optimism, innovation, and inclusivity.
The Manager, Digital Marketing Analytics & Performance Planner will play a critical role in Kate Spade's customer centricity efforts. This position is responsible for the creation of actionable marketing insights, channel forecasting, reporting and measurement. The goal of these activities is to advance the company\'s knowledge of the consumer journey and quantify the impact of marketing efforts. This role blends analytical rigor with strategic planning to drive measurable growth, improve ROI, and inform marketing decisions through actionable insights.
The ideal candidate will possess a balance of technical skills, curiosity, and proficiency in data visualization. They will help solve business problems, examining results to identify patterns and insights within structured and unstructured data. They will propose analytical strategies and solutions that challenge and expand the thinking of the entire team.
Responsibilities
Analytics & Optimization: Monitor and analyze performance metrics across owned, earned & paid digital marketing channels, including paid search, display, paid social, and email marketing.
Prepare & deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies, and consolidate into a clear, consistent, and easily digestible view.
Collaborate with Tapestry partners to build and maintain dashboards and reporting tools using platforms like Google Analytics, GA4, Tableau, or similar.
Apply predictive modeling and machine learning techniques to forecast marketing outcomes.
Collaborate with cross-functional internal & external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners/platforms optimizations, channels and/or time period adjustments.
Leverage a strong understanding of customer segmentation & analytics in order to identify opportunities in our media mix and audience targeting, in partnership with Customer Analytics Manager.
Forecast Planning & Testing: Drive annual, quarterly, monthly & daily level marketing channel performance forecasting with agency partners and cross functional teams.
Support test & learn strategy across paid & owned channels, extracting insights, opportunities, and actions from test results.
Data Management & Insights: Collect, clean, and analyze data from various marketing channels to identify trends and opportunities.
Ensure data accuracy, consistency, and compliance with privacy regulations.
Present insights and recommendations to senior leadership to inform strategic decisions.
Act as a subject matter expert in marketing measurement science, specifically MMM + MTA unified-model measurement and media KPIs.
Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand\'s Agency of Record to ensure data efficacy & quality.
Team & Vendor Collaboration: Manage relationships with external agencies and vendors to ensure campaign effectiveness.
Coordinate with finance and operations teams to manage budgets and ensure efficient spend.
Qualifications
5+ years\' experience working with marketing data, applied statistics, and data mining or an equivalent combination of work experience and education will be considered.
Proficiency in tools such as Google Analytics, Adobe Analytics, SQL, Excel, MMM/MTA, and data visualization platforms.
Experienced working in a direct-to-consumer business, preferably with multiple channels of distribution.
Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.
Proven track record of being able to work independently with the business stakeholders with minimal direction and proactively engage with them.
Excel at making complex concepts simple and easy to understand by those around you. Strong communication and data visualization skills, translating complex concepts into layman\'s terms and influencing both peers and senior leadership.
Our Competencies
Courage : Provides direct and actionable feedback; addresses people problems quickly and directly; takes necessary action when required.
Creativity : Generates new and unique ideas; connects unrelated notions; adds value in brainstorming.
Customer Focus : Delivers on customer expectations; uses customer information to improve products and services; builds trust with customers.
Dealing with Ambiguity : Adapts to change; decides and acts without having the total picture; handles risk and uncertainty.
Drive for Results : Consistently exceeds goals; demonstrates bottom-line orientation; pushes for results.
Interpersonal Savvy : Relates well to various people; builds rapport and effective relationships; uses diplomacy and tact.
Learning on the Fly : Learns quickly, open to change, analyzes successes and failures for improvement.
Strategic Agility : Sees ahead, anticipates trends, and crafts strategic plans.
Developing Direct Reports : Provides development opportunities and discusses career goals; supports growth.
Building Effective Teams : Creates strong team morale, fosters open dialogue, and defines success for the whole team.
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant\'s or employee\'s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
Visit Kate Spade at www.katespade.com.
Work Setup: HYBRID
BASE PAY RANGE $95,000.00 TO $110,000.00 Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
#LI-HYBRID #LI-MC2
#J-18808-Ljbffr
The Manager, Digital Marketing Analytics & Performance Planner will play a critical role in Kate Spade's customer centricity efforts. This position is responsible for the creation of actionable marketing insights, channel forecasting, reporting and measurement. The goal of these activities is to advance the company\'s knowledge of the consumer journey and quantify the impact of marketing efforts. This role blends analytical rigor with strategic planning to drive measurable growth, improve ROI, and inform marketing decisions through actionable insights.
The ideal candidate will possess a balance of technical skills, curiosity, and proficiency in data visualization. They will help solve business problems, examining results to identify patterns and insights within structured and unstructured data. They will propose analytical strategies and solutions that challenge and expand the thinking of the entire team.
Responsibilities
Analytics & Optimization: Monitor and analyze performance metrics across owned, earned & paid digital marketing channels, including paid search, display, paid social, and email marketing.
Prepare & deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies, and consolidate into a clear, consistent, and easily digestible view.
Collaborate with Tapestry partners to build and maintain dashboards and reporting tools using platforms like Google Analytics, GA4, Tableau, or similar.
Apply predictive modeling and machine learning techniques to forecast marketing outcomes.
Collaborate with cross-functional internal & external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners/platforms optimizations, channels and/or time period adjustments.
Leverage a strong understanding of customer segmentation & analytics in order to identify opportunities in our media mix and audience targeting, in partnership with Customer Analytics Manager.
Forecast Planning & Testing: Drive annual, quarterly, monthly & daily level marketing channel performance forecasting with agency partners and cross functional teams.
Support test & learn strategy across paid & owned channels, extracting insights, opportunities, and actions from test results.
Data Management & Insights: Collect, clean, and analyze data from various marketing channels to identify trends and opportunities.
Ensure data accuracy, consistency, and compliance with privacy regulations.
Present insights and recommendations to senior leadership to inform strategic decisions.
Act as a subject matter expert in marketing measurement science, specifically MMM + MTA unified-model measurement and media KPIs.
Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand\'s Agency of Record to ensure data efficacy & quality.
Team & Vendor Collaboration: Manage relationships with external agencies and vendors to ensure campaign effectiveness.
Coordinate with finance and operations teams to manage budgets and ensure efficient spend.
Qualifications
5+ years\' experience working with marketing data, applied statistics, and data mining or an equivalent combination of work experience and education will be considered.
Proficiency in tools such as Google Analytics, Adobe Analytics, SQL, Excel, MMM/MTA, and data visualization platforms.
Experienced working in a direct-to-consumer business, preferably with multiple channels of distribution.
Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.
Proven track record of being able to work independently with the business stakeholders with minimal direction and proactively engage with them.
Excel at making complex concepts simple and easy to understand by those around you. Strong communication and data visualization skills, translating complex concepts into layman\'s terms and influencing both peers and senior leadership.
Our Competencies
Courage : Provides direct and actionable feedback; addresses people problems quickly and directly; takes necessary action when required.
Creativity : Generates new and unique ideas; connects unrelated notions; adds value in brainstorming.
Customer Focus : Delivers on customer expectations; uses customer information to improve products and services; builds trust with customers.
Dealing with Ambiguity : Adapts to change; decides and acts without having the total picture; handles risk and uncertainty.
Drive for Results : Consistently exceeds goals; demonstrates bottom-line orientation; pushes for results.
Interpersonal Savvy : Relates well to various people; builds rapport and effective relationships; uses diplomacy and tact.
Learning on the Fly : Learns quickly, open to change, analyzes successes and failures for improvement.
Strategic Agility : Sees ahead, anticipates trends, and crafts strategic plans.
Developing Direct Reports : Provides development opportunities and discusses career goals; supports growth.
Building Effective Teams : Creates strong team morale, fosters open dialogue, and defines success for the whole team.
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant\'s or employee\'s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
Visit Kate Spade at www.katespade.com.
Work Setup: HYBRID
BASE PAY RANGE $95,000.00 TO $110,000.00 Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
#LI-HYBRID #LI-MC2
#J-18808-Ljbffr