iCrossing
Overview
We are seeking an
Enterprise Transformation Strategy Lead
at
iCrossing , a professional services company at the intersection of marketing and technology. We partner with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise. We are part of the Hearst Corporation, which provides access to valuable data, talent, and audiences.
This is a full-time role requiring 2 days per week in the office.
Responsibilities
Client Transformation Strategy Lead business, experience, and technology discovery across multiple business units and functions. Translate client objectives into a unified, data-backed digital transformation strategy. Own the capability gap analysis, platform scoring, and transformation planning. Shape future-state CX, micro-journeys, personalization frameworks, and content supply strategies.
Platform & Technology Alignment Collaborate with architects and Martech leads to evaluate and recommend the right-fit commerce, CMS, CDP, and data tools. Present platform trade-offs (e.g., SAP, Salesforce, Adobe) with rationale and implementation pathways. Define data, personalization, and VOC strategies that drive real-time, insight-led engagement. Lead client and internal teams to prioritize initiatives that drive business outcomes.
Strategic Storytelling & Client Leadership Serve as strategic point of contact for client transformation leadership (CDO, CMO, CIO, BU leaders). Create executive presentations, roadmaps, value cases, and prioritization frameworks. Translate complexity into compelling business narratives to accelerate decision-making and change. Develop strategic narratives that support data-driven recommendations and deliverables.
Cross-Disciplinary Collaboration Lead strategic initiatives with experience design/UX, tech, media, SEO, and content teams to connect strategy to action. Operationalize strategy through integrated engagements with delivery accountability, leveraging flexible methodologies including COE setup, shared services, and agile enablement. Drive adoption and integrate performance tracking with marketing operations teams.
Required Experience
8–12+ years of digital strategy, transformation consulting, or digital business design experience
Deep expertise in enterprise platform selection, Martech architecture, and personalization frameworks
Ability to synthesize multi-BU needs into practical, scalable strategies that balance consolidation with business realities
Experience across industries with strong exposure to B2B, industrial, or manufacturing organizations
Strong analytical thinking with capabilities in gap analyses, maturity models, KPIs, and executive modeling
Ability to influence C-level stakeholders through data-backed storytelling
Experience delivering Product Strategy, COE design, content supply chains, and agile operating models
Conceptual mastery of front-office technology (e.g., SAP Commerce Cloud, Salesforce, Adobe Experience Cloud, Segment, Demandbase, Snowflake)
Preferred Qualifications
Consulting background
Experience delivering RFP responses, strategic POVs, and platform business cases
Familiarity with trends: composable architecture, MACH, CDPs, real-time personalization
Strong knowledge of digital analytics, lead attribution, VOC/NPS, and experience KPIs
What You’ll Get
A leadership role on flagship engagements intersecting business, tech, and marketing
The opportunity to shape next-gen CX strategies across complex enterprises
Cross-functional partnership with expert technologists, creatives, and data analysts
A highly supportive and collaborative team in a strategically ambitious environment
Compensation & Benefits Salary ranges are location-based:
New York City area: $175,000 – $190,000
Chicago area: $160,000 – $175,000
Other geographies: varies by market
Competitive benefits package including medical, dental, vision, life and disability insurance
401(k) retirement plan
Flexible Spending & Health Savings Accounts
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits
#J-18808-Ljbffr
Enterprise Transformation Strategy Lead
at
iCrossing , a professional services company at the intersection of marketing and technology. We partner with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise. We are part of the Hearst Corporation, which provides access to valuable data, talent, and audiences.
This is a full-time role requiring 2 days per week in the office.
Responsibilities
Client Transformation Strategy Lead business, experience, and technology discovery across multiple business units and functions. Translate client objectives into a unified, data-backed digital transformation strategy. Own the capability gap analysis, platform scoring, and transformation planning. Shape future-state CX, micro-journeys, personalization frameworks, and content supply strategies.
Platform & Technology Alignment Collaborate with architects and Martech leads to evaluate and recommend the right-fit commerce, CMS, CDP, and data tools. Present platform trade-offs (e.g., SAP, Salesforce, Adobe) with rationale and implementation pathways. Define data, personalization, and VOC strategies that drive real-time, insight-led engagement. Lead client and internal teams to prioritize initiatives that drive business outcomes.
Strategic Storytelling & Client Leadership Serve as strategic point of contact for client transformation leadership (CDO, CMO, CIO, BU leaders). Create executive presentations, roadmaps, value cases, and prioritization frameworks. Translate complexity into compelling business narratives to accelerate decision-making and change. Develop strategic narratives that support data-driven recommendations and deliverables.
Cross-Disciplinary Collaboration Lead strategic initiatives with experience design/UX, tech, media, SEO, and content teams to connect strategy to action. Operationalize strategy through integrated engagements with delivery accountability, leveraging flexible methodologies including COE setup, shared services, and agile enablement. Drive adoption and integrate performance tracking with marketing operations teams.
Required Experience
8–12+ years of digital strategy, transformation consulting, or digital business design experience
Deep expertise in enterprise platform selection, Martech architecture, and personalization frameworks
Ability to synthesize multi-BU needs into practical, scalable strategies that balance consolidation with business realities
Experience across industries with strong exposure to B2B, industrial, or manufacturing organizations
Strong analytical thinking with capabilities in gap analyses, maturity models, KPIs, and executive modeling
Ability to influence C-level stakeholders through data-backed storytelling
Experience delivering Product Strategy, COE design, content supply chains, and agile operating models
Conceptual mastery of front-office technology (e.g., SAP Commerce Cloud, Salesforce, Adobe Experience Cloud, Segment, Demandbase, Snowflake)
Preferred Qualifications
Consulting background
Experience delivering RFP responses, strategic POVs, and platform business cases
Familiarity with trends: composable architecture, MACH, CDPs, real-time personalization
Strong knowledge of digital analytics, lead attribution, VOC/NPS, and experience KPIs
What You’ll Get
A leadership role on flagship engagements intersecting business, tech, and marketing
The opportunity to shape next-gen CX strategies across complex enterprises
Cross-functional partnership with expert technologists, creatives, and data analysts
A highly supportive and collaborative team in a strategically ambitious environment
Compensation & Benefits Salary ranges are location-based:
New York City area: $175,000 – $190,000
Chicago area: $160,000 – $175,000
Other geographies: varies by market
Competitive benefits package including medical, dental, vision, life and disability insurance
401(k) retirement plan
Flexible Spending & Health Savings Accounts
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits
#J-18808-Ljbffr