NBCUniversal
Job Description
Versant is seeking a product & marketing-focused Manager of Analytics to enable MS NOW (formerly MSNBC) direct-to-consumer, product and marketing teams with actionable insights. This role will focus on analyzing engagement, acquisition and retention of direct-to-consumer digital products; delivering reports, analyses and experiments to inform initiatives advance our digital business.
Key Responsibilities
Develop frameworks and capabilities for measuring audience engagement, subscriber acquisition and retention across platforms.
Collaborate with partners in product, marketing and business stakeholders to identify requirements and ensure consistent and accurate measurement of our digital products.
Perform ad hoc analysis using SQL, build and maintain dashboards and reports and communicate analytical findings to all kinds of stakeholders, including senior leadership. Ensure the quality and reliability of these reports.
Enable experimentation with data-driven hypotheses, measurement plans and statistical analysis. Partner with product/business teams to design and deploy experiments.
Identify trends and insights across our direct-to-consumer business, including pricing strategies, paywall performance, marketing channel / campaign performance and product feature engagement.
Mentor new team members and contribute to collaborative forums across the data organization, developing best practices and team culture.
Qualifications
5 years of experience in digital media analytics or digital subscription analytics, with a focus on product, marketing and subscription insights.
Expertise in languages such as SQL, Python/R and experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Tableau/Looker/Domo, and experimentation platforms.
Expertise in building out acquisition and retention reporting for a digital subscription business, including: acquisition campaign performance, subscriber retention, LTV modeling.
Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives.
Additional Information
Hybrid
: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $100,000 - $155,000 (bonus eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
Compensation:
$100,000-$100,000 per year
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Key Responsibilities
Develop frameworks and capabilities for measuring audience engagement, subscriber acquisition and retention across platforms.
Collaborate with partners in product, marketing and business stakeholders to identify requirements and ensure consistent and accurate measurement of our digital products.
Perform ad hoc analysis using SQL, build and maintain dashboards and reports and communicate analytical findings to all kinds of stakeholders, including senior leadership. Ensure the quality and reliability of these reports.
Enable experimentation with data-driven hypotheses, measurement plans and statistical analysis. Partner with product/business teams to design and deploy experiments.
Identify trends and insights across our direct-to-consumer business, including pricing strategies, paywall performance, marketing channel / campaign performance and product feature engagement.
Mentor new team members and contribute to collaborative forums across the data organization, developing best practices and team culture.
Qualifications
5 years of experience in digital media analytics or digital subscription analytics, with a focus on product, marketing and subscription insights.
Expertise in languages such as SQL, Python/R and experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Tableau/Looker/Domo, and experimentation platforms.
Expertise in building out acquisition and retention reporting for a digital subscription business, including: acquisition campaign performance, subscriber retention, LTV modeling.
Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives.
Additional Information
Hybrid
: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $100,000 - $155,000 (bonus eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
Compensation:
$100,000-$100,000 per year
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