Business Insider
Media Planning Strategist
Business Insider is hiring a Media Planning Strategist based in the New York area to join the Revenue Strategy team and oversee media planning and pre‑sales strategy for select sales verticals.
Base Pay Base salary: $60,000 – $65,000 per year (dependent on skills, experience, and competencies)
Key Responsibilities
Support day‑to‑day RFP/RFI requests, revision requests, and general inquiries for Direct and Programmatic clients.
Create marketable, actionable, and profitable media plans for Direct & Programmatic clients while factoring in client budget, target audience, KPIs, additional RFP requirements, and internal business objectives.
Advise cross‑functional teams on proposal/product development and execution, using in‑depth knowledge of product offerings, ad‑serving, and data capabilities to shape RFP strategy.
Manage proposal‑level pricing/planning‑related exceptions in partnership with Pricing, Packaging & Yield team.
Work alongside our Pricing, Packaging, and Yield team on RFP‑specific pricing, inventory, and packaging requests.
Collaborate with the Client Success Team to ensure smooth pre‑ to post‑sales transition and successful campaign execution.
Work on innovative audience/thematic targeting solutions powered by SÁGA, Insider’s cutting‑edge 1st‑party data platform.
Forecast available inventory using Google Audience Manager to strategically structure media mix and ensure campaign delivery.
Review and approve Insertion Orders and OMS (Order Management System) entries for enterprise‑level deals.
Use a holistic understanding of Insider’s overall revenue model to assist the Management Team with the development, rollout, and utilization of new and innovative advertising‑supported products and offerings (media, content, events, etc.) – helping to drive revenue, minimize hard costs and maximize overall company profitability.
Ideal Candidate
Strong time management, meticulous attention to detail, exceptional organizational skills, multi‑tasking abilities.
Strong written and verbal communication skills, strong problem‑solving and negotiation skills.
Passion for digital marketing.
Proficient working knowledge of Microsoft Office Suite & Google Suite.
Experience with Google Ad Manager / Google Ads, Salesforce, data management platforms (DMPs), and order management systems (OMS) is a plus.
Direct/Programmatic digital media planning experience (publisher side).
Open to and passionate about learning.
Salary & Benefits
Base salary: $60,000 – $65,000 (dependent on skills, experience, and competencies)
Additional bonus.
Flexible PTO, 10 paid holidays, and 16 weeks of parental leave.
Comprehensive medical, dental, and vision insurance plans.
Matched and vested 401(k) plan.
Access to resources for financial planning guidance, family planning services, mental health outreach and Employee Assistance Programs (EAP).
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
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Base Pay Base salary: $60,000 – $65,000 per year (dependent on skills, experience, and competencies)
Key Responsibilities
Support day‑to‑day RFP/RFI requests, revision requests, and general inquiries for Direct and Programmatic clients.
Create marketable, actionable, and profitable media plans for Direct & Programmatic clients while factoring in client budget, target audience, KPIs, additional RFP requirements, and internal business objectives.
Advise cross‑functional teams on proposal/product development and execution, using in‑depth knowledge of product offerings, ad‑serving, and data capabilities to shape RFP strategy.
Manage proposal‑level pricing/planning‑related exceptions in partnership with Pricing, Packaging & Yield team.
Work alongside our Pricing, Packaging, and Yield team on RFP‑specific pricing, inventory, and packaging requests.
Collaborate with the Client Success Team to ensure smooth pre‑ to post‑sales transition and successful campaign execution.
Work on innovative audience/thematic targeting solutions powered by SÁGA, Insider’s cutting‑edge 1st‑party data platform.
Forecast available inventory using Google Audience Manager to strategically structure media mix and ensure campaign delivery.
Review and approve Insertion Orders and OMS (Order Management System) entries for enterprise‑level deals.
Use a holistic understanding of Insider’s overall revenue model to assist the Management Team with the development, rollout, and utilization of new and innovative advertising‑supported products and offerings (media, content, events, etc.) – helping to drive revenue, minimize hard costs and maximize overall company profitability.
Ideal Candidate
Strong time management, meticulous attention to detail, exceptional organizational skills, multi‑tasking abilities.
Strong written and verbal communication skills, strong problem‑solving and negotiation skills.
Passion for digital marketing.
Proficient working knowledge of Microsoft Office Suite & Google Suite.
Experience with Google Ad Manager / Google Ads, Salesforce, data management platforms (DMPs), and order management systems (OMS) is a plus.
Direct/Programmatic digital media planning experience (publisher side).
Open to and passionate about learning.
Salary & Benefits
Base salary: $60,000 – $65,000 (dependent on skills, experience, and competencies)
Additional bonus.
Flexible PTO, 10 paid holidays, and 16 weeks of parental leave.
Comprehensive medical, dental, and vision insurance plans.
Matched and vested 401(k) plan.
Access to resources for financial planning guidance, family planning services, mental health outreach and Employee Assistance Programs (EAP).
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
#J-18808-Ljbffr