Dragon360
Overview
As a Demand Gen Strategist, you will lead the development and ongoing execution of paid media campaigns for our B2B clients. We specialize in driving growth through targeted campaigns on Google Ads, LinkedIn Ads, Meta, and more, and we seek a strategist who can bring both data-driven execution and creative content strategy to the table. Responsibilities
B2B campaign strategy + ongoing execution : Develop paid media strategies that leverage data insights to target specific B2B audiences, focusing on high-impact channels like Google Ads, LinkedIn Ads, and Meta, as well as multi-channel tactics. Tailor creative and content for each campaign, ensuring alignment with the needs and pain points of segmented B2B audiences. Adjust campaign targeting and messaging based on performance data to ensure alignment with business goals, using audience insights to refine and iterate. Creative + content strategy : Collaborate with creative teams to design ad creative that supports campaign goals, balancing engaging visuals with compelling messaging that resonates with B2B buyers. Ensure campaign messaging and creative aligns to the custom journey, from awareness through nurture to sales enablement. Apply a strong understanding of brand and product positioning to paid media, translating strategy into messaging that resonates with target audiences and drives conversions. Lead A/B testing of ad copy, visuals, and messaging to continuously optimize creative assets and improve engagement. Data-driven optimization + attribution : Analyze campaign performance, using data to inform both strategic and creative decisions that maximize ROI. Leverage third-party attribution tools (such as HubSpot or Marketo) to ensure accurate tracking and reporting of campaign results across the customer journey. Develop reporting that connects campaign performance directly to pipeline and revenue impact, not just leads. Drive actionable insights from attribution models to help clients understand the real impact of their paid media investments. Client engagement + collaboration : Partner with clients to align paid media strategies with their broader business objectives, offering insights on how creative and content decisions directly contribute to lead generation and overall success. Collaborate with internal teams to ensure creative output is optimized for performance and tailored to target audiences, reinforcing the importance of content strategy in paid media. About you
Proven experience managing B2B demand gen programs, including paid media campaigns and multi-channel strategies, with a deep understanding of how creative and content impact campaign performance. Strong analytical skills, with the ability to interpret data, optimize campaigns, and deliver insights to clients. Familiarity with third-party attribution tools and CRM platforms (e.g., HubSpot or Marketo) for tracking and reporting. Ability to craft and test creative strategies that align with data insights and B2B audience needs. What success looks like
Strategic Creative Impact : You’ll integrate creative and content strategies with paid media campaigns to drive tangible results for B2B clients. Data-Driven Optimization : You’ll optimize campaigns based on performance insights, ensuring continuous improvement and alignment with client goals. Effective Attribution : You’ll ensure accurate tracking and reporting through third-party attribution tools, clearly demonstrating the value of paid media efforts. Client-Centric Solutions : You’ll collaborate with clients to ensure paid media strategies support their broader business objectives, delivering results that drive growth. Ownership & Accountability : You’ll take full responsibility for the success of your campaigns, leading with both strategic insights and creative execution. Pipeline Growth : You’ll drive measurable contribution to client pipeline and revenue, clearly connecting marketing activity to business outcomes. About us
Dragon360 is a B2B advertising agency helping marketing teams turn wasted spend into high-performing programs. From strategy to execution, we use smarter audience segmentation, sharper messaging, all with a laser focus on outcomes. We've been fiercely independent since 2007, and it shows. Our team of experienced B2B advertising professionals has deep expertise in paid media, content strategy, and digital campaign management. Our remote-first structure gives us the flexibility to build agile, cross-functional teams tailored to each client’s needs. Perks 100% individual contribution to health, dental, + vision insurance Unlimited paid time off Flexible work schedule Wellness stipend Education stipend Annual farm share stipend New client referral bonuses 401(k) retirement savings plan (after one year) Monthly volunteering opportunities Want to ignite growth?
Send your resume, cover letter, salary requirements, and three reasons why you should be a Dragon to careers@dragon360.com. Seniority level Mid-Senior level Employment type Full-time Job function Business Development and Sales Industries Advertising Services Referrals increase your chances of interviewing at Dragon360 by 2x Sign in to set job alerts for “Strategist” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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As a Demand Gen Strategist, you will lead the development and ongoing execution of paid media campaigns for our B2B clients. We specialize in driving growth through targeted campaigns on Google Ads, LinkedIn Ads, Meta, and more, and we seek a strategist who can bring both data-driven execution and creative content strategy to the table. Responsibilities
B2B campaign strategy + ongoing execution : Develop paid media strategies that leverage data insights to target specific B2B audiences, focusing on high-impact channels like Google Ads, LinkedIn Ads, and Meta, as well as multi-channel tactics. Tailor creative and content for each campaign, ensuring alignment with the needs and pain points of segmented B2B audiences. Adjust campaign targeting and messaging based on performance data to ensure alignment with business goals, using audience insights to refine and iterate. Creative + content strategy : Collaborate with creative teams to design ad creative that supports campaign goals, balancing engaging visuals with compelling messaging that resonates with B2B buyers. Ensure campaign messaging and creative aligns to the custom journey, from awareness through nurture to sales enablement. Apply a strong understanding of brand and product positioning to paid media, translating strategy into messaging that resonates with target audiences and drives conversions. Lead A/B testing of ad copy, visuals, and messaging to continuously optimize creative assets and improve engagement. Data-driven optimization + attribution : Analyze campaign performance, using data to inform both strategic and creative decisions that maximize ROI. Leverage third-party attribution tools (such as HubSpot or Marketo) to ensure accurate tracking and reporting of campaign results across the customer journey. Develop reporting that connects campaign performance directly to pipeline and revenue impact, not just leads. Drive actionable insights from attribution models to help clients understand the real impact of their paid media investments. Client engagement + collaboration : Partner with clients to align paid media strategies with their broader business objectives, offering insights on how creative and content decisions directly contribute to lead generation and overall success. Collaborate with internal teams to ensure creative output is optimized for performance and tailored to target audiences, reinforcing the importance of content strategy in paid media. About you
Proven experience managing B2B demand gen programs, including paid media campaigns and multi-channel strategies, with a deep understanding of how creative and content impact campaign performance. Strong analytical skills, with the ability to interpret data, optimize campaigns, and deliver insights to clients. Familiarity with third-party attribution tools and CRM platforms (e.g., HubSpot or Marketo) for tracking and reporting. Ability to craft and test creative strategies that align with data insights and B2B audience needs. What success looks like
Strategic Creative Impact : You’ll integrate creative and content strategies with paid media campaigns to drive tangible results for B2B clients. Data-Driven Optimization : You’ll optimize campaigns based on performance insights, ensuring continuous improvement and alignment with client goals. Effective Attribution : You’ll ensure accurate tracking and reporting through third-party attribution tools, clearly demonstrating the value of paid media efforts. Client-Centric Solutions : You’ll collaborate with clients to ensure paid media strategies support their broader business objectives, delivering results that drive growth. Ownership & Accountability : You’ll take full responsibility for the success of your campaigns, leading with both strategic insights and creative execution. Pipeline Growth : You’ll drive measurable contribution to client pipeline and revenue, clearly connecting marketing activity to business outcomes. About us
Dragon360 is a B2B advertising agency helping marketing teams turn wasted spend into high-performing programs. From strategy to execution, we use smarter audience segmentation, sharper messaging, all with a laser focus on outcomes. We've been fiercely independent since 2007, and it shows. Our team of experienced B2B advertising professionals has deep expertise in paid media, content strategy, and digital campaign management. Our remote-first structure gives us the flexibility to build agile, cross-functional teams tailored to each client’s needs. Perks 100% individual contribution to health, dental, + vision insurance Unlimited paid time off Flexible work schedule Wellness stipend Education stipend Annual farm share stipend New client referral bonuses 401(k) retirement savings plan (after one year) Monthly volunteering opportunities Want to ignite growth?
Send your resume, cover letter, salary requirements, and three reasons why you should be a Dragon to careers@dragon360.com. Seniority level Mid-Senior level Employment type Full-time Job function Business Development and Sales Industries Advertising Services Referrals increase your chances of interviewing at Dragon360 by 2x Sign in to set job alerts for “Strategist” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr