VP Racing Fuels
Event and Brand Activation Specialist
VP Racing Fuels, San Antonio, Texas, United States, 78208
VP Racing is seeking an on-site Event & Brand Activation Specialist to join our high-performance team in San Antonio, Texas. In this dynamic role, you’ll collaborate with Sales and Marketing to design and deliver impactful strategies that drive awareness, preference, and demand for VP Racing products at events and tradeshows.
Part event coordinator and part front-line brand ambassador, you’ll lead the planning and logistics of tradeshows and activations while creating memorable experiences that captivate both new and loyal customers. From motorsport races and car culture gatherings to retail promotions and fan activations, you’ll represent the VP Racing brand with energy and professionalism — generating leads, building social engagement, and encouraging product trial and purchase.
This is a hands-on, fast-paced role based out of our San Antonio Headquarters, where no two days are the same. If you’re ready to hit the ground running, keep the VP brand in the fast lane, and don’t mind frequent travel, this is the role for you!
Essential Functions
Plan, activate, and positively represent VP Racing at field marketing activities including fan zones, giveaways, influencer appearances, ride-alongs, and other experiential activations. Lead planning and logistics for tradeshows, conferences, and retail activations — including event registration, kickoff meetings, and asset management. Develop and implement innovative brand activation strategies that connect with fans, partners, and retail customers. Serve as a liaison with tradeshow promoters, track personnel, sponsored athletes, dealers, and retail partners. Collaborate with Sales and Marketing to ensure cohesive brand messaging and ROI-focused execution. Manage merchandise inventory and on-site sales at activation events as needed. Transport, setup, staff, and tear down activation assets (booths, trailers, pop-ups, displays). Hire and manage local brand ambassadors for event activations. Maintain VP Racing vans, trailers, and event displays in show-ready condition. Track, measure, and report on event ROI, lead generation, and engagement metrics. Support additional marketing projects and campaigns as assigned. Why Should You Join Our Team?
At VP Racing, we don’t just create high-performance fuels - we create high-performance careers. Based in San Antonio, Texas, we are a global leader in race fuels, performance chemicals, and branded retail products. Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do. We invest in our people and provide real opportunities for professional growth. We hire people based on potential, not just experience, and believe in building a team that’s diverse, driven, and ready to push limits. At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success. High-Octane Rewards
We offer a competitive salary for our Event and Brand Activation Specialist, based on experience, along with a comprehensive benefits package designed to support your well-being and future. Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement. We offer paid time off, so you have the flexibility to recharge and refuel. You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success. Minimum Qualifications
Bachelor’s degree in Communication, Marketing, Business Administration, or related field; AND at least five (5) years of experience for a high-profile consumer brand or activation agency (Sports or Retail marketing background a plus) ; OR any combination of education and experience that results in the applicable skills, knowledge, and abilities Tradeshow and Event Experience highly preferred Willingness to travel up to 35–50%, including weekends About The Company
VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. VP Racing is an Equal Opportunity Employer. The Company does not make employment or personnel decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status or condition protected by applicable federal and state laws.
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Plan, activate, and positively represent VP Racing at field marketing activities including fan zones, giveaways, influencer appearances, ride-alongs, and other experiential activations. Lead planning and logistics for tradeshows, conferences, and retail activations — including event registration, kickoff meetings, and asset management. Develop and implement innovative brand activation strategies that connect with fans, partners, and retail customers. Serve as a liaison with tradeshow promoters, track personnel, sponsored athletes, dealers, and retail partners. Collaborate with Sales and Marketing to ensure cohesive brand messaging and ROI-focused execution. Manage merchandise inventory and on-site sales at activation events as needed. Transport, setup, staff, and tear down activation assets (booths, trailers, pop-ups, displays). Hire and manage local brand ambassadors for event activations. Maintain VP Racing vans, trailers, and event displays in show-ready condition. Track, measure, and report on event ROI, lead generation, and engagement metrics. Support additional marketing projects and campaigns as assigned. Why Should You Join Our Team?
At VP Racing, we don’t just create high-performance fuels - we create high-performance careers. Based in San Antonio, Texas, we are a global leader in race fuels, performance chemicals, and branded retail products. Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do. We invest in our people and provide real opportunities for professional growth. We hire people based on potential, not just experience, and believe in building a team that’s diverse, driven, and ready to push limits. At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success. High-Octane Rewards
We offer a competitive salary for our Event and Brand Activation Specialist, based on experience, along with a comprehensive benefits package designed to support your well-being and future. Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement. We offer paid time off, so you have the flexibility to recharge and refuel. You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success. Minimum Qualifications
Bachelor’s degree in Communication, Marketing, Business Administration, or related field; AND at least five (5) years of experience for a high-profile consumer brand or activation agency (Sports or Retail marketing background a plus) ; OR any combination of education and experience that results in the applicable skills, knowledge, and abilities Tradeshow and Event Experience highly preferred Willingness to travel up to 35–50%, including weekends About The Company
VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. VP Racing is an Equal Opportunity Employer. The Company does not make employment or personnel decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status or condition protected by applicable federal and state laws.
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