Knowledgent
B2B Marketing Senior Strategist – Knowledgent
We are seeking a B2B Marketing Senior Strategist to drive integrated marketing programs that connect brand positioning with demand generation. This role is responsible for developing and executing global campaigns, aligning marketing strategy with business objectives, and ensuring consistency across channels and functions.
Responsibilities
Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.
Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.
Partner with product marketing, sales, and operations to ensure go-to-market alignment and measurable impact.
Build and evolve content strategies that support the buyer journey—from awareness through purchase and renewal/up‑sell.
Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns.
Work closely with regional marketing teams to adapt global strategies for local execution and support sales enablement with campaign toolkits, playbooks, and account-level insights.
Qualifications
7+ years of experience in B2B marketing, integrated campaigns, or demand generation (enterprise or technology background preferred).
3+ years of experience with content strategy, buyer journeys, and campaign orchestration.
3+ years of experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Eloqua, Demandbase, 6sense).
Excellent project management and cross‑functional collaboration skills.
Strong analytical mindset with ability to interpret data and tie marketing activity to pipeline and revenue impact.
Exceptional written and verbal communication skills.
Compensation Compensation varies depending on location, skill set, and level of experience.
Equal Employment Opportunity We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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Responsibilities
Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.
Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.
Partner with product marketing, sales, and operations to ensure go-to-market alignment and measurable impact.
Build and evolve content strategies that support the buyer journey—from awareness through purchase and renewal/up‑sell.
Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns.
Work closely with regional marketing teams to adapt global strategies for local execution and support sales enablement with campaign toolkits, playbooks, and account-level insights.
Qualifications
7+ years of experience in B2B marketing, integrated campaigns, or demand generation (enterprise or technology background preferred).
3+ years of experience with content strategy, buyer journeys, and campaign orchestration.
3+ years of experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Eloqua, Demandbase, 6sense).
Excellent project management and cross‑functional collaboration skills.
Strong analytical mindset with ability to interpret data and tie marketing activity to pipeline and revenue impact.
Exceptional written and verbal communication skills.
Compensation Compensation varies depending on location, skill set, and level of experience.
Equal Employment Opportunity We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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