Lead, Product Innovation and Strategy

5 days ago Be among the first 25 applicants Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. We’re looking for a Lead Product Marketing Manager, B2B to help drive product, commercialization, and go-to-market (GTM) strategy for our agent and broker-facing products—the core supply side of our two-sided real estate marketplace. The ideal candidate is a decisive, strategic leader with deep B2B product marketing experience, ideally in a marketplace or SaaS environment. They know how to turn data and customer insights into actionable strategies that drive adoption, engagement, and revenue growth. We’re looking for someone who thrives on the combination of assessing pipeline and revenue trends, defining addressable markets, evaluating pricing models, identifying areas for growth and creating sticky value propositions. You will report to the Director of Product Marketing while partnering with our Product Management, Marketing, Finance, Corporate Strategy, Sales and Analytics teams to lead product commercialization strategy and GTM strategy, while influencing product roadmaps for a highly visible portfolio. What you'll do: Partner with key stakeholders to develop and refine core customer portfolio vision, strategy, sizing, and plans Identify, model and help to prioritize new product initiatives for both new and existing market segments Take the lead on developing commercialization strategies for new product launches, including pricing, packaging, distribution models, as well as recommend structural price changes for existing offerings Conduct market and competitive analyses across key verticals to inform product strategy and positioning Serve as a subject matter expert on http://realtor.com ’s key client personas, segmentation, real estate industry trends and the messaging hooks that drive pipeline and revenue growth Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to customers, internal partners and frontline teams Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation How We Work: We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together. What you'll bring: Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience. Experience should include B2B Product Marketing, Product Strategy, or Management Consulting. Experience in a SaaS or marketplace company is a strong plus Management consulting background a plus The ability to thrive in a fast-paced and ever-changing environment Proven experience identifying and driving strategic product initiatives Proven experience bringing products to market with cross-functional teams (Product, Design, Analytics, Sales, Success, Customer Care etc), including GTM strategy and execution Prior SaaS experience preferred (understanding of value drivers in SaaS subscription / recurring revenue business models) Strong understanding of measuring performance through metrics and KPIs with the ability to tell a rich story through data Self-starter with an incredible work ethic and team first mentality Strong organizational skills and ability to own a project start to finish Excellent communication and presentation skills Strong analytical skills: comfort and experience with data analysis, modeling, pricing, and presenting quantitative insights Attention to detail and organization is paramount with a continuous desire to learn and improve Proven track record of delivering to schedule and to results No relocation is provided for this vacancy, local candidates preferred. Must be eligible to work in the U. S. for any employer How we Reward you: Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to: Inclusive and Competitive medical, Rx, dental, and vision coverage Family forming benefits 13 Paid Holidays Flexible Time Off 8 hours of paid Volunteer Time off Immediate eligibility into Company 401(k) plan with 3.5% company match Tuition Reimbursement program for degreed and non-degreed programs 1:1 personalized Financial Planning Sessions Student Debt Retirement Savings Match program Free snacks and refreshments in each office location Do the best work of your life at Realtor.com Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow. Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals. Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Realtor.com by 2x Get notified about new Product Marketing Manager jobs in

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