Togetherwork
Job Summary:
We're hiring a Product Marketing Manager
to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer-translating technical capabilities into meaningful, benefit-driven stories that resonate. You'll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead.
As our first dedicated product marketer, you'll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that's clear, confident, and customer-centered.
Responsibilities:
Product Positioning & Messaging
Craft messaging that reflects real customer needs and clearly differentiates our product in the market.
Ensure consistency across our website, in-app experiences, campaigns, and enablement materials.
Go-To-Market Leadership
Build and own GTM strategies for new product features and updates.
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams.
Customer & Market Insights
Develop meaningful customer segmentation with Product-identifying what matters most to our core users, from solo operators to multi-location businesses.
Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning.
Enablement & Content
Create tools that empower our teams: battlecards, pitch decks, one-pagers, FAQs, and more.
Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content.
Support product adoption through in-app messaging, resources, and videos in collaboration with Product.
Requirements :
3-6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven GTM leader, with end-to-end experience launching products or features
Comfortable navigating cross-functional collaboration with Product, Sales, and Customer teams
Skilled at creating sales collateral and product marketing assets
Analytical thinker who leverages data to inform decisions-even when it's imperfect
Deeply customer-centric, with a drive to create meaningful impact through great software
Nice To Have:
Experience marketing to small business owners or service-based businesses
Familiarity with tools like HubSpot, Salesforce, Chameleon, Pendo, or Canny
A passion for animals or a background in the pet-care industry is always a plus!
Excited about this role but don't meet every single requirement? Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
The Company offers a comprehensive employee benefits program, including:
Medical, dental, and vision insurance options
100% Employer paid short/long term disability.
Basic Life
401(k) option with 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability.
10 sick days annually
10 company paid holidays
6 weeks paid parental leave
Pet Insurance
Medical Travel Benefits
Infertility Benefits
Teladoc
Employee Assistance Program
Wellness Benefits & Engagement Platform
Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.
Salary Range Disclosure
The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.
Salary Range
US Remote:
$110,000- 125,000.00
USD per year
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.
Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.
This role is supporting our Petcare Vertical Solution: https://www.togetherwork.com/vertical-solutions/pet-care/
CCPA Disclosure Notice Here.
CCPA Disclosure Notice: Click Here
#J-18808-Ljbffr
We're hiring a Product Marketing Manager
to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer-translating technical capabilities into meaningful, benefit-driven stories that resonate. You'll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead.
As our first dedicated product marketer, you'll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that's clear, confident, and customer-centered.
Responsibilities:
Product Positioning & Messaging
Craft messaging that reflects real customer needs and clearly differentiates our product in the market.
Ensure consistency across our website, in-app experiences, campaigns, and enablement materials.
Go-To-Market Leadership
Build and own GTM strategies for new product features and updates.
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams.
Customer & Market Insights
Develop meaningful customer segmentation with Product-identifying what matters most to our core users, from solo operators to multi-location businesses.
Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning.
Enablement & Content
Create tools that empower our teams: battlecards, pitch decks, one-pagers, FAQs, and more.
Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content.
Support product adoption through in-app messaging, resources, and videos in collaboration with Product.
Requirements :
3-6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven GTM leader, with end-to-end experience launching products or features
Comfortable navigating cross-functional collaboration with Product, Sales, and Customer teams
Skilled at creating sales collateral and product marketing assets
Analytical thinker who leverages data to inform decisions-even when it's imperfect
Deeply customer-centric, with a drive to create meaningful impact through great software
Nice To Have:
Experience marketing to small business owners or service-based businesses
Familiarity with tools like HubSpot, Salesforce, Chameleon, Pendo, or Canny
A passion for animals or a background in the pet-care industry is always a plus!
Excited about this role but don't meet every single requirement? Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
The Company offers a comprehensive employee benefits program, including:
Medical, dental, and vision insurance options
100% Employer paid short/long term disability.
Basic Life
401(k) option with 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability.
10 sick days annually
10 company paid holidays
6 weeks paid parental leave
Pet Insurance
Medical Travel Benefits
Infertility Benefits
Teladoc
Employee Assistance Program
Wellness Benefits & Engagement Platform
Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.
Salary Range Disclosure
The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.
Salary Range
US Remote:
$110,000- 125,000.00
USD per year
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.
Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.
This role is supporting our Petcare Vertical Solution: https://www.togetherwork.com/vertical-solutions/pet-care/
CCPA Disclosure Notice Here.
CCPA Disclosure Notice: Click Here
#J-18808-Ljbffr