PRYM
Product Marketing Manager
Overview
The Product Marketing Manager is responsible for driving product lifecycle planning, identifying market opportunities, and ensuring alignment across sales, marketing, finance, and operations. The ideal candidate will bring strong leadership, cross-functional collaboration, and data-driven decision-making to optimize product performance and profitability. Essential Functions
Define and own the long-term product vision aligned with company goals and timelines. Develop and oversee the strategic product roadmap for brands/product groups. Identify new market opportunities, trends, and customer needs. Develop Product Lifecycle & Pipeline. Foster a collaborative, high-performing, and customer-obsessed culture. Product Development & Lifecycle Management
Oversee the entire product lifecycle: concept, development, launch, and end-of-life. Collaborate with sales, sourcing and overseas PD teams to bring products to market that meet trends and regional needs for the US Market, efficiently and on time. Drive prioritization of features, innovation, newness, line extensions and continuous improvement. Lead customer research, market analysis, and competitive benchmarking. Translate insights into product features, positioning, and differentiation (sales channels & brands). Ensure product-market fit and customer satisfaction. Cross-Functional Collaboration
Align product plans with marketing, sales, supply chain, finance, and executive leadership. Ensure go-to-market strategies are supported with the right messaging, pricing, and timing. Manage product P&L, including margin goals, pricing strategy, and SKU optimization. Make data-informed decisions to drive profitability and growth. Other duties as assigned Required Education and Experience
Bachelor’s degree in Marketing, Economics, Business Administration, or related field 5-7 years’ experience in product management, sales planning, or similar role Proficient in MS Office products including Word, Excel, PowerPoint, SharePoint and Microsoft Teams Proven track record of leading cross-functional teams and driving product lifecycle planning from concept to market Strong experience in strategic planning, P&L management, and financial analysis Deep understanding of go-to-market strategies, customer insights, and market dynamics Experience with PLM systems, forecasting tools, and data-driven decision-making Preferred Education and Experience
Experience in global product development and working with international sourcing or manufacturing teams Background in consumer product categories, especially trend-driven businesses Experience in the sewing notions and arts industry Travel
Up to 25% travel Work Environment
Combination of professional office and warehouse environment. Use of standard office equipment. Potential exposure to equipment and heavy power industrial vehicles with high noise levels in the warehouse setting. Physical Demands
Lift 5–20 lbs periodically and up to 50 lbs on occasion Stand/walk for up to 8 hours Sit for up to 8 hours Company Offerings
Health Benefits (Medical, Dental, Vision, and Supplementals) 401k with Company Match Paid-time Off (available within first 6 months) Hybrid Work Schedule 11 Paid Company Holidays EEO Statement
EOE/Vet/Disabled Seniority level
Mid-Senior level Employment type
Full-time Job function
Art/Creative and Marketing Industries
Transportation, Logistics, Supply Chain and Storage
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Overview
The Product Marketing Manager is responsible for driving product lifecycle planning, identifying market opportunities, and ensuring alignment across sales, marketing, finance, and operations. The ideal candidate will bring strong leadership, cross-functional collaboration, and data-driven decision-making to optimize product performance and profitability. Essential Functions
Define and own the long-term product vision aligned with company goals and timelines. Develop and oversee the strategic product roadmap for brands/product groups. Identify new market opportunities, trends, and customer needs. Develop Product Lifecycle & Pipeline. Foster a collaborative, high-performing, and customer-obsessed culture. Product Development & Lifecycle Management
Oversee the entire product lifecycle: concept, development, launch, and end-of-life. Collaborate with sales, sourcing and overseas PD teams to bring products to market that meet trends and regional needs for the US Market, efficiently and on time. Drive prioritization of features, innovation, newness, line extensions and continuous improvement. Lead customer research, market analysis, and competitive benchmarking. Translate insights into product features, positioning, and differentiation (sales channels & brands). Ensure product-market fit and customer satisfaction. Cross-Functional Collaboration
Align product plans with marketing, sales, supply chain, finance, and executive leadership. Ensure go-to-market strategies are supported with the right messaging, pricing, and timing. Manage product P&L, including margin goals, pricing strategy, and SKU optimization. Make data-informed decisions to drive profitability and growth. Other duties as assigned Required Education and Experience
Bachelor’s degree in Marketing, Economics, Business Administration, or related field 5-7 years’ experience in product management, sales planning, or similar role Proficient in MS Office products including Word, Excel, PowerPoint, SharePoint and Microsoft Teams Proven track record of leading cross-functional teams and driving product lifecycle planning from concept to market Strong experience in strategic planning, P&L management, and financial analysis Deep understanding of go-to-market strategies, customer insights, and market dynamics Experience with PLM systems, forecasting tools, and data-driven decision-making Preferred Education and Experience
Experience in global product development and working with international sourcing or manufacturing teams Background in consumer product categories, especially trend-driven businesses Experience in the sewing notions and arts industry Travel
Up to 25% travel Work Environment
Combination of professional office and warehouse environment. Use of standard office equipment. Potential exposure to equipment and heavy power industrial vehicles with high noise levels in the warehouse setting. Physical Demands
Lift 5–20 lbs periodically and up to 50 lbs on occasion Stand/walk for up to 8 hours Sit for up to 8 hours Company Offerings
Health Benefits (Medical, Dental, Vision, and Supplementals) 401k with Company Match Paid-time Off (available within first 6 months) Hybrid Work Schedule 11 Paid Company Holidays EEO Statement
EOE/Vet/Disabled Seniority level
Mid-Senior level Employment type
Full-time Job function
Art/Creative and Marketing Industries
Transportation, Logistics, Supply Chain and Storage
#J-18808-Ljbffr