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Krispy Krunchy Foods

Market Development Representative

Krispy Krunchy Foods, Fresno, California, United States, 93650

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Description The Market Development Representative is responsible for leading the sales efforts in their assigned market to achieve company objectives in the areas of quality new business acquisition and collaboration on new customer onboarding. The role involves lead generation, conversion, funnel management, and implementing directed processes that grow and develop the customer base in an assigned geography. Travel up to 75% of the time may be required to prospect and close new customers. The Market Development Representative will live in the assigned market and report to the Regional Leader.

Attain market sales targets for lead generation, conversion of qualified new business, sales funnel, operator onboarding, and new item/initiative distribution in the convenience store service.

Utilize all forms of lead‑generating practices (cold calls, referrals, networking, etc.) and effectively qualify viable new business opportunities to obtain quality new locations.

Manage customer funnel and new store pipeline processes to ensure all processes are executed to achieve timely and successful onboarding.

Analyze data on past performance and future objectives to effectively plan and set goals for the assigned market.

Spend time in the field to achieve sales best‑practices as directed by KKF.

Solve practical challenges and identify a variety of concrete action‑steps in situations where limited standardization may exist.

Assist in training new Market Development Reps.

Work productively and effectively with all KKF Team Members to achieve sales goals and further KKF objectives.

Knowledge, Skills, And Abilities

Strong communication and negotiation skills.

Goal‑driven with the ability to work under pressure.

Excellent problem‑solving skills.

Excellent organizational skills and ability to multitask.

Demonstrates collaborative skills and the ability to work cross‑functionally.

Effectively copes with change, shifts gears comfortably, decides and acts without having the total picture; able to handle risk and uncertainty in a professional manner.

Remain calm under pressure and act in an ethical manner at all times.

Requirements Education and Experience

High school diploma or GED.

Minimum three years of field sales experience.

Valid driver's license with a clean driving record.

Ability to travel overnight.

Proficient in MS Office Suite.

Preferred

Familiarity with Salesforce.

Benefits

Medical, Dental, Vision Insurance.

401(k) with company match.

Wellness Program.

Unlimited Paid Time Off.

Ongoing Team Member Development.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Sales and Business Development

Industries Food and Beverage Services

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