Airtable
Builder Relations Lead San Francisco, CA; New York, NY; Austin, TX; Remote - US
Airtable, Seattle, Washington, us, 98127
Overview
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. As we launch our AI-native platform, we need someone to bridge powerful AI capabilities with builders who haven't discovered their potential. Drive awareness and adoption of Airtable's AI features through authentic community engagement and content creation. Primary focus on Reddit (r/Airtable), expanding across Discord, Slack, Twitter/X, LinkedIn, YouTube, and Airtable's community. You'll operate "in the wild" - engaging builders in their natural habitats, not corporate environments. Convert skeptics into believers through viral demonstrations and genuine helpfulness across diverse community cultures.
What you'll do Community Engagement & Influence (60%)
Daily presence in r/Airtable with active participation across Slack, Twitter, LinkedIn
Build relationships with power users in BuiltOnAir, NoCode communities, industry groups
Create platform-specific content matching each community's culture
Convert AI-skeptical builders through authentic interactions and demonstrations
Monitor sentiment and identify opportunities to showcase AI solutions organically
Content Creation & Demonstration (25%)
Rapidly prototype working Airtable demos answering community questions
Create platform-native content: Reddit posts, Twitter threads, LinkedIn articles, YouTube tutorials
Develop viral demonstrations adapted for each platform
Host live building sessions and YouTube streams
Share genuine experiments and discoveries, building in public
Strategic Community Building (15%)
Identify and nurture relationships with influential community members
Bridge AI enthusiast communities to Airtable (r/ChatGPT, AI Discord, LinkedIn AI groups)
Be a resident Airtable expert in owned community
Coordinate with existing Airtable content creators
Track AI adoption sentiment shifts across platforms
Partner with Academy team for multi-channel enrollment drives
Who you are You're known across multiple builder/technical communities with authentic engagement skills and quick tool mastery. You understand each platform's unique culture and can code-switch between helping solopreneurs in Discord and discussing enterprise architecture in professional Slack.
You rapidly master new platforms, creating content that makes experienced users say "I didn't know you could do that!" You believe AI enhances human creativity and will demonstrate this through inspiring working examples.
Minimum Qualifications
Active Reddit account with technical community engagement
Established presence on 2+ additional platforms (Discord, Slack, Twitter, LinkedIn, YouTube, TikTok)
Strong technical aptitude and quick learning ability
Daily AI tool usage (ChatGPT, Claude, niche tools) with creative applications
Content creation track record across different community cultures
Platform-specific engagement strategy expertise
Airtable expertise or eagerness to quickly develop it
Preferred Qualifications
Top contributor in r/Airtable or similar technical communities
Active BuiltOnAir Slack or professional Airtable community member
YouTube, TikTok, or platform presence with 5K+ followers and technical content
Community-led growth background at B2B SaaS companies
Moderator/admin experience across platform types
Airtable certification or extensive consulting experience
Conference or community speaking experience
Content strategy experience for AEO/GEO
EEO Statement Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances.
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Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. As we launch our AI-native platform, we need someone to bridge powerful AI capabilities with builders who haven't discovered their potential. Drive awareness and adoption of Airtable's AI features through authentic community engagement and content creation. Primary focus on Reddit (r/Airtable), expanding across Discord, Slack, Twitter/X, LinkedIn, YouTube, and Airtable's community. You'll operate "in the wild" - engaging builders in their natural habitats, not corporate environments. Convert skeptics into believers through viral demonstrations and genuine helpfulness across diverse community cultures.
What you'll do Community Engagement & Influence (60%)
Daily presence in r/Airtable with active participation across Slack, Twitter, LinkedIn
Build relationships with power users in BuiltOnAir, NoCode communities, industry groups
Create platform-specific content matching each community's culture
Convert AI-skeptical builders through authentic interactions and demonstrations
Monitor sentiment and identify opportunities to showcase AI solutions organically
Content Creation & Demonstration (25%)
Rapidly prototype working Airtable demos answering community questions
Create platform-native content: Reddit posts, Twitter threads, LinkedIn articles, YouTube tutorials
Develop viral demonstrations adapted for each platform
Host live building sessions and YouTube streams
Share genuine experiments and discoveries, building in public
Strategic Community Building (15%)
Identify and nurture relationships with influential community members
Bridge AI enthusiast communities to Airtable (r/ChatGPT, AI Discord, LinkedIn AI groups)
Be a resident Airtable expert in owned community
Coordinate with existing Airtable content creators
Track AI adoption sentiment shifts across platforms
Partner with Academy team for multi-channel enrollment drives
Who you are You're known across multiple builder/technical communities with authentic engagement skills and quick tool mastery. You understand each platform's unique culture and can code-switch between helping solopreneurs in Discord and discussing enterprise architecture in professional Slack.
You rapidly master new platforms, creating content that makes experienced users say "I didn't know you could do that!" You believe AI enhances human creativity and will demonstrate this through inspiring working examples.
Minimum Qualifications
Active Reddit account with technical community engagement
Established presence on 2+ additional platforms (Discord, Slack, Twitter, LinkedIn, YouTube, TikTok)
Strong technical aptitude and quick learning ability
Daily AI tool usage (ChatGPT, Claude, niche tools) with creative applications
Content creation track record across different community cultures
Platform-specific engagement strategy expertise
Airtable expertise or eagerness to quickly develop it
Preferred Qualifications
Top contributor in r/Airtable or similar technical communities
Active BuiltOnAir Slack or professional Airtable community member
YouTube, TikTok, or platform presence with 5K+ followers and technical content
Community-led growth background at B2B SaaS companies
Moderator/admin experience across platform types
Airtable certification or extensive consulting experience
Conference or community speaking experience
Content strategy experience for AEO/GEO
EEO Statement Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances.
#J-18808-Ljbffr