The Walt Disney Company
Marketing Optimization Specialist
Job ID: 10134732 • Location: New York, NY, United States • Business: Marvel Studios • Date posted: Nov. 03, 2025 Job Summary
The Marketing Optimization Specialist will serve a key role in Marvel’s Growth & Engagement Marketing team to drive continued efficiency across channels. Supporting key publishing initiatives (subscription, collection/retail sales, etc.), this role will help create a test-and-learn methodology for the group’s marketing efforts. This role will aim to drive incremental growth of KPIs across Paid Media, CRM, Guest Experience, and conversion funnels by designing and implementing marketing experimentation within these channels. Responsibilities
Data Analysis and Insights
Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics. For example, monitor web and app conversion funnels for Marvel Unlimited to improve CTR, app download, purchase, etc. Partner with BI team and channel stakeholders to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs. Interpret test results using advanced analytical techniques and translate insights into actionable marketing tactics and strategic pivots. Provide routine performance updates to key stakeholders to inform future campaign design.
Testing Methodology and Roadmap
Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross‑functional business goals. Design and refine multivariate testing methodologies, including variable selection, interaction modeling, and iterative optimization based on performance outcomes. Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes. Work with channel owners across the Growth & Engagement Marketing team to identify, build, and maintain a campaign testing roadmap geared around key growth channels: Paid Media, Email/Mobile marketing, Web/App purchase funnels, Guest Experience.
Project Management
Manage cross‑functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution. Drive adoption of a “test‑and‑learn” culture across the marketing group. Ensure project deliverables are tracked, routed, and approved to maintain timely launch of test campaigns.
Qualifications
Bachelor’s degree in a related field, or equivalent work experience 2+ years in experimentation, marketing analytics, or related field Experience designing and running A/B and multivariate testing with statistical significance across digital and physical media Familiarity with data visualization tools (Tableau, Power BI) Strong understanding of digital marketing ecosystem across paid media and CRM systems/channels Ability to project manage/prioritize multiple projects simultaneously Experience with Adobe analytics suite or comparable analytics platforms Data‑driven and curious mindset with an eye to embedding experimentation into decision‑making Exceptional organizational skills and extraordinary attention to detail Dynamic problem‑solving skills and ability to work with cross‑functional internal teams Strong communication and writing skills, comfortable communicating across all levels Creative and innovative mindset A fan of Marvel, and lover of comics is a plus Preferred
Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred Compensation
The hiring range for this position in New York is $70,900.00–$91,700.00 per year. The base pay offered may vary depending on geographic region, job‑related knowledge, skills, and experience. A bonus and/or long‑term incentive units may also be provided as part of the compensation package, together with full‑range medical, financial, and other benefits. About Marvel Studios
Marvel Studios has created one of the most powerful brands by bringing memorable, life‑changing storytelling to the world through incredible characters like Iron Man, Thor, Black Panther, and Captain America. The Marvel Cinematic Universe multi‑film franchises have redefined the genre in building a universe filled with creativity, innovation, and collaboration. At Marvel Studios, you will be part of a team that helps propel our legacy into the future with a vision as far‑reaching as our stories. About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. It includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. Marvel Digital Media Group LLC is an equal‑opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition or disability, or any other basis prohibited by law. Disability Accommodation for Employment Applications
The Walt Disney Company and its affiliated companies welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and need reasonable accommodation to search or apply for a position, please visit the Disney candidate disability accommodations FAQs. We only respond to accommodation requests related to online application accessibility.
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Job ID: 10134732 • Location: New York, NY, United States • Business: Marvel Studios • Date posted: Nov. 03, 2025 Job Summary
The Marketing Optimization Specialist will serve a key role in Marvel’s Growth & Engagement Marketing team to drive continued efficiency across channels. Supporting key publishing initiatives (subscription, collection/retail sales, etc.), this role will help create a test-and-learn methodology for the group’s marketing efforts. This role will aim to drive incremental growth of KPIs across Paid Media, CRM, Guest Experience, and conversion funnels by designing and implementing marketing experimentation within these channels. Responsibilities
Data Analysis and Insights
Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics. For example, monitor web and app conversion funnels for Marvel Unlimited to improve CTR, app download, purchase, etc. Partner with BI team and channel stakeholders to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs. Interpret test results using advanced analytical techniques and translate insights into actionable marketing tactics and strategic pivots. Provide routine performance updates to key stakeholders to inform future campaign design.
Testing Methodology and Roadmap
Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross‑functional business goals. Design and refine multivariate testing methodologies, including variable selection, interaction modeling, and iterative optimization based on performance outcomes. Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes. Work with channel owners across the Growth & Engagement Marketing team to identify, build, and maintain a campaign testing roadmap geared around key growth channels: Paid Media, Email/Mobile marketing, Web/App purchase funnels, Guest Experience.
Project Management
Manage cross‑functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution. Drive adoption of a “test‑and‑learn” culture across the marketing group. Ensure project deliverables are tracked, routed, and approved to maintain timely launch of test campaigns.
Qualifications
Bachelor’s degree in a related field, or equivalent work experience 2+ years in experimentation, marketing analytics, or related field Experience designing and running A/B and multivariate testing with statistical significance across digital and physical media Familiarity with data visualization tools (Tableau, Power BI) Strong understanding of digital marketing ecosystem across paid media and CRM systems/channels Ability to project manage/prioritize multiple projects simultaneously Experience with Adobe analytics suite or comparable analytics platforms Data‑driven and curious mindset with an eye to embedding experimentation into decision‑making Exceptional organizational skills and extraordinary attention to detail Dynamic problem‑solving skills and ability to work with cross‑functional internal teams Strong communication and writing skills, comfortable communicating across all levels Creative and innovative mindset A fan of Marvel, and lover of comics is a plus Preferred
Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred Compensation
The hiring range for this position in New York is $70,900.00–$91,700.00 per year. The base pay offered may vary depending on geographic region, job‑related knowledge, skills, and experience. A bonus and/or long‑term incentive units may also be provided as part of the compensation package, together with full‑range medical, financial, and other benefits. About Marvel Studios
Marvel Studios has created one of the most powerful brands by bringing memorable, life‑changing storytelling to the world through incredible characters like Iron Man, Thor, Black Panther, and Captain America. The Marvel Cinematic Universe multi‑film franchises have redefined the genre in building a universe filled with creativity, innovation, and collaboration. At Marvel Studios, you will be part of a team that helps propel our legacy into the future with a vision as far‑reaching as our stories. About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. It includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. Marvel Digital Media Group LLC is an equal‑opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition or disability, or any other basis prohibited by law. Disability Accommodation for Employment Applications
The Walt Disney Company and its affiliated companies welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and need reasonable accommodation to search or apply for a position, please visit the Disney candidate disability accommodations FAQs. We only respond to accommodation requests related to online application accessibility.
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