SBH Fashion
Job Title: Senior Manager of Site Experience / UX
A contemporary luxury fashion brand known for its sophisticated, statement‑making designs that inspire confidence and joy is looking for a Senior Manager/Director of Ecommerce.
The Senior Manager/Director of Ecommerce is responsible for developing and executing the ecommerce strategy to accelerate growth across the brand’s site. This role will optimize the digital customer journey end‑to‑end – from site experience and content to conversion and customer retention. The ideal candidate blends creativity with analytics, has a strong testing mindset (A/B and landing‑page experimentation), and is passionate about elevating the brand’s digital presence while maximizing sales.
This leader will oversee a team including Customer Care (3 external reports), an Ecommerce Marketing Manager, Merchandise Planner, and Analyst. Cross‑functional collaboration with Marketing, Creative, Merchandising, and Operations is critical.
Key Responsibilities Ecommerce Strategy & Growth
Own the ecommerce P&L and lead strategies to drive revenue, conversion, AOV, and customer lifetime value.
Develop annual and seasonal ecommerce roadmaps aligned with business objectives and brand priorities.
Partner with Marketing to support full‑funnel initiatives that drive qualified traffic and repeat purchase.
Site Experience, UX & CRO
Lead continuous site enhancements focused on usability, navigation, mobile optimization, and checkout optimization.
Establish and manage a robust A/B and multivariate testing roadmap to improve conversion and engagement.
Own landing page strategy and performance, including content development, messaging/testing frameworks, and optimization.
Partner with Creative and Merchandising to ensure brand storytelling and product presentation elevate the consumer experience.
Digital Merchandising & Operations
Oversee digital merchandising strategies including product setup, categorization, sorting, upsell/cross‑sell, and onsite search.
Collaborate with the Merchandise Planner on inventory forecasts to maximize sales, minimize stockouts, and ensure merchandising alignment to consumer demand.
Partner with Operations to ensure seamless site functionality, accurate product data, and smooth launches.
Team Leadership & Collaboration
Lead and develop a team including Customer Care (3 external), Ecommerce Marketing Manager, Merchandise Planner, and Analyst.
Foster a performance‑driven culture rooted in accountability, innovation, and continuous improvement.
Build strong cross‑functional alignment with Creative, Retail, Marketing, and Operations teams.
Customer Care & Experience
Oversee outsourced Customer Care team, ensuring elevated, brand‑right service standards across channels (phone, email, chat).
Analyze customer feedback and service insights to inform website improvements and customer retention strategies.
Analytics & Reporting
Leverage analytics to identify opportunities and measure performance across conversion, merchandising, UX, content, and customer behavior.
Create weekly/monthly reporting on KPIs with clear readouts, insights, and action recommendations.
Qualifications
7–10+ years of ecommerce experience, preferably in fashion, luxury, or DTC consumer brands.
Proven track record driving ecommerce revenue growth and conversion improvements.
Strong understanding of UX best practices, testing methodologies, and ecommerce platforms (Shopify Plus preferred).
Highly analytical with experience using tools such as Google Analytics, ContentSquare/Hotjar, Klaviyo, Shopify, or similar.
Experience leading and developing small to mid‑sized teams.
Entrepreneurial, agile, collaborative, and comfortable in a fast‑paced environment.
Salary $130,000-$150,000
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The Senior Manager/Director of Ecommerce is responsible for developing and executing the ecommerce strategy to accelerate growth across the brand’s site. This role will optimize the digital customer journey end‑to‑end – from site experience and content to conversion and customer retention. The ideal candidate blends creativity with analytics, has a strong testing mindset (A/B and landing‑page experimentation), and is passionate about elevating the brand’s digital presence while maximizing sales.
This leader will oversee a team including Customer Care (3 external reports), an Ecommerce Marketing Manager, Merchandise Planner, and Analyst. Cross‑functional collaboration with Marketing, Creative, Merchandising, and Operations is critical.
Key Responsibilities Ecommerce Strategy & Growth
Own the ecommerce P&L and lead strategies to drive revenue, conversion, AOV, and customer lifetime value.
Develop annual and seasonal ecommerce roadmaps aligned with business objectives and brand priorities.
Partner with Marketing to support full‑funnel initiatives that drive qualified traffic and repeat purchase.
Site Experience, UX & CRO
Lead continuous site enhancements focused on usability, navigation, mobile optimization, and checkout optimization.
Establish and manage a robust A/B and multivariate testing roadmap to improve conversion and engagement.
Own landing page strategy and performance, including content development, messaging/testing frameworks, and optimization.
Partner with Creative and Merchandising to ensure brand storytelling and product presentation elevate the consumer experience.
Digital Merchandising & Operations
Oversee digital merchandising strategies including product setup, categorization, sorting, upsell/cross‑sell, and onsite search.
Collaborate with the Merchandise Planner on inventory forecasts to maximize sales, minimize stockouts, and ensure merchandising alignment to consumer demand.
Partner with Operations to ensure seamless site functionality, accurate product data, and smooth launches.
Team Leadership & Collaboration
Lead and develop a team including Customer Care (3 external), Ecommerce Marketing Manager, Merchandise Planner, and Analyst.
Foster a performance‑driven culture rooted in accountability, innovation, and continuous improvement.
Build strong cross‑functional alignment with Creative, Retail, Marketing, and Operations teams.
Customer Care & Experience
Oversee outsourced Customer Care team, ensuring elevated, brand‑right service standards across channels (phone, email, chat).
Analyze customer feedback and service insights to inform website improvements and customer retention strategies.
Analytics & Reporting
Leverage analytics to identify opportunities and measure performance across conversion, merchandising, UX, content, and customer behavior.
Create weekly/monthly reporting on KPIs with clear readouts, insights, and action recommendations.
Qualifications
7–10+ years of ecommerce experience, preferably in fashion, luxury, or DTC consumer brands.
Proven track record driving ecommerce revenue growth and conversion improvements.
Strong understanding of UX best practices, testing methodologies, and ecommerce platforms (Shopify Plus preferred).
Highly analytical with experience using tools such as Google Analytics, ContentSquare/Hotjar, Klaviyo, Shopify, or similar.
Experience leading and developing small to mid‑sized teams.
Entrepreneurial, agile, collaborative, and comfortable in a fast‑paced environment.
Salary $130,000-$150,000
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